Deep Changes In Garment Industry?
This year,
clothing
The industry still faces a more complicated economic environment. The domestic market has increased by 7% from 1 to August, and the growth rate has dropped 3 points over the same period last year.
However, we can also objectively see that most of the main business revenue and profit growth of most enterprises in garment industry are basically the same as that of the same period last year, and the profit rate of industry sales has increased by 0.02 over the same period last year.
This shows that under the background of greater economic downward pressure, the mainstream of the garment industry is still stable and benign. At the same time, it also reflects the positive adjustment, pformation and innovation effect of the industry in the new period of slow growth.
A well-known
Women's wear
Brand entrepreneurs talk: "first of all, I do not have any so-called new thinking. I only have the tailor's thinking. The most important thing for clothing enterprises is to do well in their clothes, because in China, high-quality and cost-effective products are still scarce resources; two, manufacturing should become a core competitiveness, because high-quality and creative manufacturing is also scarce resources; third, innovation is the human problem at last, and the construction of talents is all guarantee!" he summed up the three sentence: design is the precursor, manufacturing is the core, and sales are the best.
That's what he said. He did the same.
At present, the brand enterprise has more than 200 direct outlets in the first tier cities nationwide, including more than 100 shops in the top five of women's clothing sales in these stores, and more than 40 stores in the top sales.
This is the representative of the enterprises and entrepreneurs in the clothing industry to deal with changes, pragmatism and leadership. It is also the most valuable and valuable entrepreneurial spirit in the process of industrial pformation and upgrading.
They really realized the core meaning of the country's structural reform of supply side and the strategy of three products, which also became their conscious action.
In terms of consumption change,
science and technology
Under the background of the revolution, the garment industry is ushering in a new round of industrial development. This is another golden period of development of China's garment industry. During this period of development, due to the background and characteristics of the development, the garment industry will go all the way to upgrade, creativity, creativity and value creativity will be promoted in an all-round way. The brand building, cultural construction and fashion discourse power of the garment industry will also be improved in an all-round way, and the whole industry will move towards the middle and high end so as to pform the industry from a big country to a powerful country.
First of all, China's apparel industry has the best industrial base and industrial resources in the world. The innovation driven by technological progress in late industrialization is very important to build on the accumulation of industry.
Through the application and extension of digital technology, network technology, automation technology and customization technology in the industry, we can enhance the level of flexible manufacturing, the ability of resource allocation and the synergy and innovation ability of the upstream and downstream industries, and gradually realize intelligent manufacturing and cloud manufacturing based on the Internet of things. China has the most favorable conditions and advantages.
Secondly, that is
consumption
The upgrading of pformation and consumption will bring huge development space and business opportunities. This is also a very important engine to promote the new round of development of the industry.
Behind the slowdown in the growth of the market is the overall upgrading of personalization, fashion words and cost performance requirements.
The demand of new consumption for quality and taste is bound to bring great room for product design, cultural creativity, cross boundary integration and business mode innovation.
Finally, it is the innate marketing and continuous development of the Chinese garment industry
innovate
This is the most important driving force for the development of the garment industry.
In fact, today, the apparel industry should adopt a comparative approach in the fields of new technology application, mode innovation and brand innovation.
Most importantly, a large number of entrepreneurs are open and pragmatic in their thinking concepts. They actively embrace change, embrace challenges, pay attention to changes in the market and consumption, pay attention to technological progress, and focus on products and services. This is undoubtedly the most valuable asset of the industry and the most important decisive factor in the next development stage of the industry.
Therefore, although the garment industry is undergoing adjustment and pformation under pressure, the garment industry should also be very confident to see the new development period and brand new development space that this industry will soon usher in.
In the new era, we must link new kinetic energy and new supply to open and innovative thinking.
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