China'S Garment Market Has Developed Extraordinarily Rapidly In The Past Ten Years.

OC&C, a global consultancy, released a special investigation report on 4, saying that Chinese consumers are now willing to spend money on clothing than ever before.

The survey covered 2600 Chinese consumers over 16 years old from 22 cities, and gathered a large number of consumer interviews.

The report points out that credit is due to

With the improvement of consumer purchasing power, China's garment market has developed extraordinarily rapidly in the past ten years.

Since 2015, China has become the largest clothing market in the world, with a compound annual growth rate of 11% from 2005 to 2015, and the total market volume now reaches US $280 billion.

Even though China's economic growth has declined in recent years, it is still the fastest growing clothing market in the world.

According to the survey, from the average results of consumption levels in different regions, the frequency of Chinese consumers buying clothes is about once a month, purchasing power is about 6% to 7% of disposable income.

In China, clothing plays an important role in shaping personal image. Up to 70% of respondents believe that they are now willing to spend money on clothes than ever before.

Nearly 50% of respondents said they were more inclined to buy international brands.

According to the report, when consumers choose brands, the inertia thinking of using international brands as a status symbol has gradually disappeared. Instead, consumers choose international brands for quality and design. Over 90% of respondents said they hoped that international brands could be customized for Chinese or Asian consumers.

In the survey, when consumers were asked about the most important purchase factors of clothing, most people answered the question of "product quality", especially for the core consumer groups from 25 to 44 years of clothing industry. The quality of products was their first consideration.

The report points out that this is a very critical trend, because quality is not China in the past five years.

Consumers are most concerned about the factors.

"China's clothing market is changing with the growth of the urban middle class," said Zhuang Chunjie, a partner in Greater China business management consulting.

Chinese consumers are becoming increasingly mature, and prices are no longer the first consideration. They are beginning to focus on quality and design. "

The survey also shows that despite the rapid development of online channels in recent years,

It is still the most important channel for Chinese clothing consumers to understand international brands.

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