Malicious Rush Registration Is Not Limited To Credit Supervision.

The head of SAIC recently revealed that in the future, malicious registration, infringement of exclusive right to trademark, and free riding of brand-name free riding will be included in credit regulation.

Malicious rush registration, infringement of exclusive rights of trademarks, and free riding of brand names such as free riding of famous brands will only make Chinese trademark brands dishonor. It will not only enhance the image and competitiveness of China's trademark brands, but also make it impossible for China's trademark brands to become among internationally recognized brand names.

According to reports, China has become a trademark power.

Data showed that as of the end of September 2016, the total number of trademark applications was 21 million 50 thousand, with a total volume of 13 million 840 thousand registered trademarks and 11 million 770 thousand effective registered trademarks.

However, in the process of trademark registration, some people have not put their minds on how to improve their competitiveness, improve their product quality and service, but rather have some wrong ideas.

Build China

It is the responsibility of every enterprise.

With the improvement of market mechanism, the opportunities for Chinese enterprises to participate in international competition are more and more extensive. It is urgent to enhance the image and competitiveness of Chinese trademark brands.

But what do we need to build a brand name in China? We need to rely on strength, confidence and determination instead of opportunistic measures, and we can make profits for ourselves by malicious rush of trademark, infringement of trademark exclusive rights, and brand name free riding.

The result of malicious rush registration is that it seriously affects our country's good image of protecting intellectual property rights, and causes malicious competition in trademark registration, thereby lowering the international credibility of China's trademark.

It is not worth the gain.

The measures of the SAIC are of positive significance for maintaining the order of China's trademark registration. However, I believe that the malicious registration of trademarks should not only be carried out in credit supervision, but also should be dealt with in accordance with the law.

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In fact, malicious rush registration not only involves a credit problem, but also involves many legal problems.

For example, some enterprises or individuals have loopholes in drilling policies, systems and laws, making rush mark as a chip for making money, waiting for the price to sell, or going to the famous brand, engaging in some "suspected" or "near" brand names, and some trademarks have even been suspected of breaking laws and regulations, which expose the ignorance and quick success and instant benefit in building brand names, which greatly interferes with and affects our normal business.

Order must be regulated and governed.

The author thinks that, in dealing with the malicious registration of trademark, we need to "grasp both hands". We should grasp the norms, namely, as a functional department in charge of trademark registration. When accepting the registration of trademarks, we must strictly examine and strictly control them, so as not to give any opportunity to any malicious acts involving suspected malicious registration, infringement of exclusive rights of trademarks, and free riding of famous brands.

So as to curb all kinds of acts of malicious rush to trademark from the source.

This is also the first responsibility of the functional departments in charge of trademark registration.

The other is grasping governance.

That is to say, when those malicious registered trademark actions are included in credit management, we should also increase penalties for malicious registration of trademarks and others, and crack down on those misdeeds on registered trademarks.

In particular, it is necessary to strictly prohibit domestic enterprises from taking advantage of malicious foreign brands to prevent international brand disputes.

If only the malicious pretext trademark action is brought into credit management instead of being punished according to the law, those who are malicious to rush the trade mark will pay the price. They will not take the malicious rush mark seriously, but will also continue to change the way to seize the trademark resources.

Of course, the most important thing is to create a strong atmosphere of legitimate registered trademarks, and guide enterprises and individuals to take the road of healthy brand building in China instead of engaging in evil practices.

Only under the guidance of the government, actively create a good atmosphere to protect domestic brands, and standardize the registration order of trademark brands, can we enhance the competitiveness of the national brand as a whole.