Pulse Market To Deal With Price Fluctuation

As one of the most influential fur clothing brands in China, Zhang Mian, President of KC fur in Hongkong, looks like saturation.

Due to the fact that product differentiation is not obvious enough, too many ordinary insurance sales are flooding the market and forming a slow-moving market, which makes people think that the market is saturated.

As a matter of fact, the leading brand is still confident in facing the depressed market, and has not followed suit, but still maintains the high-end pricing.

Differential innovation is the key to the development of the whole industry. We need to dig the fur culture from all aspects and push it to the stage of fashion.

To this end, he put forward a request to the supplier. Only 50% of the goods he supplied were public, 30% of the enterprises were original, and the rest were advanced fashion and custom style.

Last year, the industry probably had half of its inventory backlog. Even so, the industry's ten years of development did not come to a conclusion that the market was saturated.

At present, this year will be better than last year. Next year is not yet known. It is necessary for enterprises to strengthen fashion research and development and guide them to keep improving.

After throwing out the topic of "how to deal with price fluctuations in the post saturated market", director Huang Yanjie explained this: the industry has already reached a consensus on the cause of the industrial downturn which started in 2013. One of the important reasons is that a large number of industries can produce too much weight and cause oversupply.

The rise in the price of the auction in September this year has been a stimulant to the depressed market sentiment, but does this mean that the fur industry has been in the real post saturated market period? This is certainly a matter of opinion. Therefore, I hope to invite the leading brands of the industry to come together to share the real dry goods for the delegates.

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Li Xiaosan, the chairman of the board, leads the most influential trade and dyeing enterprises in China. At the same time, he runs the experience of the East China fur trading market and has a strong voice in the industry.

According to its introduction, Shandong's local inventories have digested about 30%, and the inventory ratio is still relatively high, but since September,

Prices continue to rise, which is good news.

In addition, in the long run, the exit of small and medium-sized farmers is conducive to the large-scale operation of the fur industry and the improvement of anti risk ability, which will also benefit the improvement of the quality of the skin. Of course, these effects will not be immediate, and the whole effect will take time.

He made an analogy. For the season, the cold winter began last year. Now it is just past the twelfth lunar month, but spring is yet to come, but it is not far away.

At present, the industry is moving out of the U low and is expected to improve in 2020.

Zhonghui fur, located in Chong Fu, a famous Chinese fur Town, is a leading enterprise in China's fur industry. It is an enterprise integrating fur dyeing and fur clothing design, production and sales.

Chairman of the company

Frankly speaking, the company had about 25% of its inventory last year, which is already a relatively high proportion of the industry.

He emphasized that inventory is a normal phenomenon in this industry, and there is no need to worry too much.

Some fur manufacturers do not have the pressure of inventory and follow the market, but the risk is relatively large.

And inventory processing enterprises can buffer price fluctuations and make it easier to control risks.

The rise of international fur auction prices in September was mainly due to the fact that there was still a gap between price and 2013, which dropped by three to 40%, which accords with the psychological price of buyers. Meanwhile, the injection of off site funds also contributed to the price rise.

For the future of the industry, we must be confident. As long as we have confidence, the market will be stable, and we believe that the industry will soon go out of the trough.

As the host of this conference, the worth agricultural development Limited by Share Ltd is the first stock market in China fur industry, and young He Sucheng is young and promising.

In his view, the fur industry development polarization phenomenon is obvious, low-end products easy to sell, high-end products are also not worry about, only the most embarrassed enterprises, positioning is not allowed to cause product backlog.

As far as enterprises are concerned, in the future, we should change the mode of fixed production and selling to set the market for production, and fully consider the needs of consumers to make them marketable.

As far as the industry is concerned, the whole needs to be further standardized and developed, so as to avoid rushing headlong into mass action when it is good, and to leave the field in bad times.

At present, we are at a low price, not an industrial downturn. Now we are full of opportunities for pformation. We should be confident and vigorously develop.