Do You Know Why Many Domestic Underwear Brands Are So Popular With Foreigners As Models?

Nowadays, the positioning of underwear is a trend in the society.

And high-end stuff.

Not a few pieces.

So simple things, its production needs mature advanced technology.

The concept of "fashion" was first introduced from the West. The origin of fashion is western. The West has a kind of discourse power for fashion, a kind of authoritative existence, such as Milan fashion week, Paris fashion week and so on. Why do so many stars want to attend the exhibition? There is also the Cannes Film Festival. Every year, Chinese stars rub the red carpet. Why? Because these fashion week and film festivals are the highest in the world, so even the stars and models are top class. Can you see these ordinary stars on these occasions? This is a kind of "authoritative" existence.

So when it comes to fashion trends and trend frontiers, we will take the West as a weathervane.

So, underwear brand using foreign models to do endorsements, it is more consistent with the nature of underwear products.

Secondly, although China's international status is constantly improving and the living standard of the Chinese people is improving, the consciousness of "worship foreign affairs and foreigners" in the contemporary Chinese people can not be eliminated overnight. Especially for many ordinary people, they think that the Western clothes must be tall, at least higher than that of the Chinese people. This kind of thinking is difficult to change at a time, so many lingerie brands will use foreign models to represent an international norm and create an international image.

Of course, this is not the main reason why underwear brands use foreign models.

The advantage of appearance is the main reason why many lingerie brands adopt foreign models as endorsements.

Because underwear is the most important is the visual effect, when you wear underwear, people's field of vision will narrow, this time your body will be infinitely enlarged, the skin, skeleton, body curve, there is a hint of inconsistency will be found at a glance.

At this point, we will have a detailed analysis of the differences between the westerners and the orientals in their somatotype: Western models are not only three-dimensional in their facial features, but also generally more stereoscopic than the Orientals.

First of all, Western models are full of chest circumference, their buttocks are warped and round, and their shape is concave and convex. Secondly, the shoulders of western people are wide and mostly shoulder shaped. Their clavicle is prominent and the skeleton is symmetrical. This kind of shoulders can make the chest support the underwear and make the underwear feel more crowded. The chest seems to be more upright and full of texture; while their belly parts are relatively long, the curves of the waist will be more exquisite and elongated.

We all know that underwear is no more than garment, a piece of clothing can cover up the defects of human shape. Even ordinary people can achieve the perfect effect through proper clothing. However, underwear is different. Underwear is to expose your body completely. You have nothing to hide from your body. The proportion of your body is nothing to hide under the lens. Therefore, it is not possible to have a big chest and buttocks. You must have a pair of beautiful long legs. After all, advertising is not just about your chest.

But in the country, the models like Lin Chiling are not very rare, but they can not be found with the convenience of the stool.

It has to be big and legged, and of course it looks better. Obviously, it's easy to find such a person. Foreigners are much easier to find than Chinese.

Another is skin color. Westerners have lighter skin, better clothes, plus hair color. The whole texture will be different. If they are white models, people will think that she is elegant and noble. If they are black models, people will think she is wild and sexy, no matter which one is very attractive.

The above are all female models, and male models are the same. It can be said that the proportion of Oriental male models is lower than that of female models, because the advantages of Western male models are too obvious: tall and strong body, deep three-dimensional features, and, with the size of the people, full of temptation and visual impact, and the eastern male models like Takuya Kimura, Kaneshiro Takeshi and Daniel Wu are easy to find.

But here, not all domestic branded underwear likes to use external models. Some of the main Oriental style lingerie brands, such as new Feng dance and Tian Zi Guo, are mostly native Oriental models, because their underwear is designed and built for the Oriental people's body characteristics.