Double Eleven Tmall Clothing Sale Results Are Quite Impressive.

Closer to double eleven, the competition atmosphere of clothing business circle is more intense. All brands are scrambling to make "tools" for sales planning, putting various measures in Tmall to attract Internet users' attention, so as to get customer groups.

The sale of Tmall in mid October attracted many consumers' attention. In the pre-sale, consumers need to take a deposit of the designated product, which can be deducted as a higher par value on the day of double 11. The time difference between pre-sale and actual purchase can make consumers pay attention to the brand's deepening of brand imprint with the help of double 11 marketing activities, and the participation sense of buying can be further deepened.

It is reported that as of October 31st, there were more than 30 clothing brands that had broken tens of millions during the pre-sale period. Judging from the performance of the clothing business, the key to the pre-sale is not the price, the preferential way of prepayment, so as to stimulate more consumers' participation. After a period of pre-sale, businesses can adjust their products through pre-sale.

Among the women's clothing brands in 2016, the most popular products in the list were products with the same name and IP. Among them, Han Du Yi house invited the famous Korean designer Cui Fanxi, launched the "Korean clothing house" Cui fan tin "designer cooperation", the pre-sale stage has sold out.

In addition, Han Du Yi she The brand spokesperson Gianna Jun and Park Shin Hye also take the star and the same section as the image for the new promotion, the output image, drives the fan effect, at the same time, expands the brand's own influence, has deepened the South Korean clothing house to hit the Korean wave fashion the style attribute. With the help of Korean fashion and media power, Han Du Yi house is also highly recommended by the fashion bazaar and fashion bloggers.

Before the end of the Tmall Fashion Festival, Inman In the name of brand, Christine Fan, the spokesperson, invited his spokesperson to attend the show. During the double 11 pre-sale period, the new Christine Fan's autumn and winter share the same image for the output of 11 products and vision. Meanwhile, the spike activity will be launched on the day of double 11.

In men's wear, NPC, the leading brand in Chao brand, has reached 2.5 times the pre-sale of last year. The Lee of international leisure business has reached 2 times that of pre-sale last year. The sale of single products is also eye-catching. As of now, GAP, NPC and Levi 's have sold out several commodities, including GAP's classic logo, hooded sweater, which has about 10 thousand pre-sale.

In marketing, men's wear is mainly star joint and international big start. The star effect is still strong. Wu Yifan and Under Garden Tmall are the first design consultants of I.T's UG brand. The first cross-border cooperation is registered with Tmall, and the pre-sale sales volume has reached more than 5000. Luxury brands which have always attached importance to online development Burberry It chose to launch the Mr.Burberry Series in Tmall double 11, and the premiere of the same name microfilm.