MUJI Labo Is Changing Fashion Designers.

　　 MUJI The more expensive MUJI Labo is changing fashion. Designer Now.

5 years ago, this relatively expensive series was set up by Margaret Howell, a British designer. After the change of personnel, Labo series Men's wear The design will be hosted by N.Hoolywood Obana (Obana Daisuke), while the women's dress will be held by Horiuchi Taro, who owns the TARO HORIUCHI brand.

Daisuke design works

Horiuchi Taro Designs Women's clothing

Horiuchi Taro Designs Women's clothing

Like other products of Muji, its clothes and trousers also look quite basic. They do not flaunt the formal design, but pay more attention to texture. If you enter a Muji shop, the only thing you can notice is the color of these clothes: Navy, khaki, black and white, but ignore the appearance of the clothes themselves.

In 2002, Muji had worked with Yamamoto Teruji to make garments. One of the famous designs was water washed cotton shirts. But this shirt doesn't look too Yamamoto Teruji, it's completely Muji style.

"We have made clear the division of labor between the two companies through consultation. The design, bold tailoring and coloring of yor's previous products can not be applied directly to Muji clothing. In any case, the design of clothes must be consistent with the design of Muji, and on the basis of it, we must combine with asceticism, which is the basic requirement of our design. Kato Takashi, sales Minister of the time planning company, recalled the cooperation with Yamamoto Teruji in the book "Muji improvement".

It can be seen that although Muji has found a stylistic designer's cooperation, the style of clothing is still very self. The situation of MUJI Labo in the past 5 years is slightly better because it has at least some Margaret Howell's "true feelings".

The MUJI Labo, designed by the British fashion designer Margaret Howell, is the abbreviation for the Laboratory (Lab). The design is more detailed, for example, the jacket will specially design small pockets for pens. In the shop, this series is also displayed separately from other garments. If you are familiar with Mergaret Howell, you will find many similar designs in the Labo series, but the material is inferior and the price is lower.

MUJI Labo

MUJI Labo

Margaret Howell, born in 1946, is known as the "British national treasure designer" and is also good at designing men's and women's wear. In 1970, she designed costume for Elizabeth Taylor. The design of her namesake brand is somewhat bookish, time-saving and neutral. It also pays attention to dress comfort, preference for natural tones and low-key temperament. MUJI Labo is not too upset about Margaret Howell's inspiration, but still continues to play the essence of her brand of the same name.

Margaret Howell design brand

Margaret Howell design brand men's clothing

On the whole, consistent with the original intention of the "Muji design" that Kato Takashi wanted to maintain, the fashion designer invited by MUJI would not be too proud of himself. Oka Daisuke's design style is street, how it will behave, and it is also worth looking forward to.