British Women'S Sports Shoes Exceed Sales Of High Heels

Sports and leisure trends are increasing. Sportswear It is for popularity, not for sport, that this phenomenon can be seen from the first time that British women's sports shoes sell higher than those of high heels in this (2016) year.

In the 12 months ended May this year, 37% of women who bought shoes chose sports shoes and 33% of them bought high-heeled shoes, according to Mintel, a market research firm. Past times Gym shoes and High-heeled shoes In the white hot stage, in the 12 months (2015) of May, 35% of women purchased sports shoes and bought high-heeled shoes.

Mintel's "2016 British footwear retail" report pointed out that the largest increase was between 35 and 44 years of age. Nearly half (48%) of last year's people bought sports shoes while those who purchased high-heeled shoes accounted for 30%. On the whole, flat shoes are still the most popular footwear. 51% of women will choose to buy them, while those who buy flat bottomed boots (30%) and sandals (25%) are ranked fourth and five respectively, after sports shoes and high-heeled shoes.

In this way, the popularity of high-heeled shoes has declined, because 59% of women choose to buy and wear flat shoes, and only 12% of women choose high heels.

TamaraSender, senior fashion analyst at Mintel, explained: "this is the first time sales of sports shoes have gone beyond high-heeled shoes. Last year, the growth of the sportswear market in the United Kingdom and the integration of sportswear and daily clothes have become a consumer trend. This means that for women, sports shoes are becoming more and more popular, and surpass high heels as the most popular footwear next to flat shoes.

TamaraSender points out that the trend of sports and leisure is growing. Consumers are not buying sports shoes for sports purposes. Through demographic statistics, we can see that this trend is no longer confined to younger consumers.

According to the data released by Mintel in August this year, over half of the British consumers bought sports shoes in the past 12 months were not used for sports, but because of their high interest in health and fitness, they encouraged the growth of sports and leisure markets.

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It is expected that sales of footwear in the UK will increase by 5.4% this year, from 10 billion 500 million to 2015 in the year (2015). In addition, sales in the next five years are expected to grow by more than 25%, reaching 13 billion 200 million pounds by 2021.

Meanwhile, the male footwear market is also growing this year. Male footwear sales increased by 9% from last year's 3 billion 600 million to 3 billion 900 million pounds. By contrast, women's footwear sales this year dropped by 2.5%, from 5 billion 500 million last year to 5 billion 600 million.

"Although women's footwear dominates the market, the growth of men's footwear is faster, because men are more and more interested in fashion and dressing, pushing up the sale of men's clothing and footwear," TamaraSender said.

Other trends include comfort. 3/4 (74%) last year, British consumers who bought footwear on physical stores or online sites believed that comfort was more important than fashion. 28% of consumers followed the latest trend to buy shoes. In addition, 2/5 of these consumers (39%) prefer sports shoes or casual shoes, while 1/5 (21%) prefer formal shoes.

Meanwhile, nearly half of British women (54%) want to have more choices of shoes size, such as the size of half size or the choice of wide and narrow type, because more than 2/5 (43%) can not find the right size.

The difficulty of finding suitable shoes for women is still a major problem in the footwear industry, which has led to a particularly high rate of return on Internet shopping.