The Attractiveness Of Adidas To Chinese Consumers Is Increasing.

It is reported that in the first 9 months of 2016, sales in the Greater China region recorded the fastest growth rate of 25% in the world. From these data, Chinese consumers prefer to buy.

Sports performance series and sports fashion series have become a powerful driving force for growth, and the appeal of brands to Chinese consumers has increased.

As of the third quarter of September 30th, group net profit rose 24.2% to 387 million euros, and its brand Adidas and

During the period, the group's net sales increased by 14% to 5 billion 410 million euros compared with the same period last year, while operating profit increased 11% to 563 million euros compared with last year.

Among them, the group's main brand Adidas continued to maintain a positive growth momentum, and sales on the basis of monetary neutrality increased by 15.8% over the same period last year. The group mainly benefited from the sales growth of Adidas original and Adidas Neo.

Adidas Originals is

Its classic sports series, now its Stan Smith and N M D, has many fans all over the world.

The group said that in addition to the median growth rate recorded in the Russian region, the company achieved two digit growth in other parts of the world this quarter.

In terms of regional markets, sales in Greater China, North America and the Middle East, Asia and Africa increased by 18% to 20% compared to the same period, and sales in the Japanese market increased by 42%.

Thanks to strong growth, Adidas shares have risen 62% so far this year, with a market capitalization of about 28 billion 276 million euros, or 31 billion 370 million US dollars.

In contrast, its main competitor, Nike, has lost about 20% of its stock price so far this year, and its current market value is US $82 billion 46 million.

Adidas's performance this year is worth credited to the annals of history. The group's performance has been advancing by leaps and bounds to regain the position of the second major sports brands in the United States.

Kasper Rorsted said that the strong growth momentum of the group in all important markets highlights the power of Adidas's new strategy, which effectively enhances the attractiveness of Adidas globally.