Forbes Released Global Sports Brand List Nike First

Forbes released the list of global sports brand Top 40.

It is estimated that 27 billion dollars will become the 2016 most valuable sports company of Forbes.

In this part, the judges divided the brand into four categories: sports company, team, sports event and athlete individual.

Forbes's experts do not use questionnaires or complex formulas. They use unique and important financial data in each category, so each classification will have a self-contained brand value calculation method.

Let's take a look at sports companies.

Sports company

Calculation method: the calculation method of the brand value of sports companies is to quantify the brand's revenue first, and then deduct the average revenue of comparable competitors in the market.

Note: percentage is brand value change, red is growth, green is decline.

Sports companies have always been the most valuable part of the four categories.

Among the ten sports companies, sports goods and sports media occupy most of the positions.

The leader is still a big Mac Nike. In the past year, Nike's revenue has increased by 6% to $32 billion 400 million.

In Rio Olympic Games, Nike sponsored 189 champions, which made his brand influence further improved.

In the wake of the overlord Nike, Adidas secured a 32% place in the first half of 2016 in North America and doubled its profit in the global market, holding the third place in the list.

UA relies on Stephen Currie.

Sales increased by 64% in the second quarter of 2016. The brand is catching up with Adidas at the value of $5 billion 500 million, ranking fourth in the list.

Another sporting goods brand on the list is

This year it is in the ninth place of the list, but the declining trend of product sales is not over yet.