2017 New Spring And Summer Orders Will Be Held In Jinjiang, Fujian.

2017 spring and summer new products will be held in Kokusai Hotel, Jinjiang, Fujian.

As a professional football equipment brand, Shu Lai lion made public the three new products of spring and summer in 2017:

Series, European style

Series and cost-effective football accessories series.

Marketing mode: offline group buying combined with traditional regional agency mode.

"In 2017, the football market in China was booming.

The goal is to expand the target market to the field of campus football, aiming to pry the 560 million campus football market in China.

At the ordering meeting, the chairman of the British Berg Sports Technology Group's Shu Lai Shan brand Ding Jin can say that with the sustainable development of football industry, the market of football equipment is amazing. By 2017, the market scale will be doubled or 20%-30% will increase after 2018.

In the future, Shu Lai lion will push the group buying mode under the main line, that is, cooperate with various institutions such as campus, social organizations and clubs to specializes in developing, producing and selling football shoes suitable for juvenile training and competition.

At the same time, in view of this consumer group, the Shu Lai lion will also appropriately control the price range of products, "first of all, ensure that our consumer groups can afford good football shoes, and secondly, protect the profit margins of their dealers."

Ding Jincan said.

In another two months, the peak season for football equipment sales will come in 2017 spring, summer and autumn.

Prior to the arrival of the peak selling season, Shu Lai lion has included sporting goods stores, schools, youth training, football clubs and football communities in the list of key channels for brand strength, and quickly occupied the campus football market through channels.

Product idea: exploding target market with super cost-effective products

In view of market characteristics and target groups, all terrain youth professional training shoes pioneered by sulai lion will be launched in the spring and summer of next year.

This training shoe specializes in campus football class and youth training (hereinafter referred to as "youth training") system. The location of the spikes is precise, which helps the wearer to correct the kicking posture.

In order to create more profit points, Shu Lai lion will focus on the offline group buying market, providing quality products with high quality and beauty for football fans on campus.

In addition to constantly pursuing cost-effective, Shu Lai lion has not slackened in terms of product specialization and user satisfaction.

According to Ding Jinquan, general manager of sully lion, next year's spring and summer launch of the three series of football shoes series, European football clothing series and cost-effective football accessories series, the product structure is rich.

The series of football shoes has been subdivided into all terrain football training shoes series, Md bottom football training shoes and head skin, kangaroo skin high-end football aristocratic series.

Taking all terrain football training shoes as an example, the height of the arch is shorter than that of the front shoe, which is 2.5 millimeters shorter, which is more in line with the principle of buffering.

Considering the needs of the northern market, the brand also increased the product code segment to 46 yards.

Promotion mode: setting up benchmarking market by combining sports marketing and event marketing

In the detailed interpretation of brand promotion and channel construction strategy, He Jun, deputy chief executive of Shu Lai lion brand marketing, emphasized that he was interested in building a football professional training institution with the campus sports department or working together to enhance the market penetration of the product through cooperation.

"In the future, we will continue to promote campus football activities in various forms, such as naming and sponsorship. For example, holding a football full sports meeting and other small activities mainly involving football matches such activities as" penalty kick "," colorful football show "and" 200 meters pursuit run "and so on, so that more ordinary school students can participate in football sports and experience the joy of football sports.

He Jun said.

At the same time, in order to strengthen the brand image, Shu Lai lion specially hired the event marketing and Event Marketing Commissioner to join the team to enhance the ability of the team and to promote the accumulation of talents for the brand promotion.

Channel construction is inseparable from the support of brand and the power of example.

The Schloss marketing team has developed a detailed regional market support plan.

According to market conditions, he will support and build more than 4 sample markets in Southern China, North China and East China, and give full play to the model role of leading agents to drive the rapid growth of other regional markets.

In October 2016, the Ministry of education again emphasized the determination to popularize campus football. At the same time, it indicated that it would actively use the propaganda power to boost the popularity of campus football activities. "The new long march of campus football" has also spread over 20 provinces and cities, and has also ignited the smoke of football equipment battlefield.