This Year'S "Double 11" Total Retail Sales In Quanzhou Increased By 55% Over The Same Period Last Year.

This year "

"More than one spring enterprises surpass last year's sales volume."

This year, Quanzhou plans ahead and prepares for war to achieve good results.

Enterprises and e-commerce service providers take an active part in this global Carnival Shopping Festival.

Many brands such as Quanzhou kitchen, sports shoes and casual food are also competing for the top 10 of Tmall classification TOP.

According to incomplete statistics, Quanzhou's online retail sales totaled 4 billion 960 million yuan on the "double 11" this year, up 55% from the same period last year, and the volume of express business was 5 million 790 thousand, an increase of 145%.

During the "double eleven" period, the Quanzhou express industry started automatic sorting machine, sorting the express pieces efficiently.

Quanzhou, known as the "brand capital", has made full use of the advantages of the Internet platform to realize the upgrading of traditional enterprises' channels. Meanwhile, many Amoy brands have emerged in the Internet environment.

Quanzhou brand is fully preheated, and several traditional industries in this year's "double 11" arena have bright spots.

According to the statistics of the Municipal Bureau of Commerce, this year, the "double 11" seller's market dominated by shoes and clothing, plumbing, snack foods, baby products and other products accounted for more than 80% of the total retail sales volume of the city's network this year.

"Double 11" in the morning, including Anta sports, seven wolves men's wear, Jomoo kitchen, Li Lang men's clothing, eight horse tea industry and many other spring enterprises in one go surpass last year's total sales volume.

Among them, Anta sports and Jomoo kitchen and bathroom became the "billion yuan households" in the shortest time, and the turnover reached a new high.

Specifically, Jomoo kitchen and bathroom sales of 360 million yuan for seven consecutive years in the first category of the whole network building materials category, of which Tmall Jomoo official flagship store single store turnover, single day turnover of 240 million yuan, an increase of 86%; Anta and XTEP this year to promote online and offline sharing synchronous start "double 11", the selection of thousands of new equipment, Anta, respectively, 400 million yuan and 139 million yuan to lead the sporting goods industry.

Net red live broadcast and pre-sale help enterprises win success

This year Tmall's "double 11" is the two main player.

The first is live broadcast.

Net red economy has become an important fulcrum of the electricity supplier drainage and traffic pformation. This form allows users to connect with the scene in real time, and can communicate in real time between the audience and the audience, between the anchor and the audience. It guides consumer behavior through net red and live broadcast tools, and further promotes the release of the consumer bonus, which is sought after by the majority of enterprises.

In November 1st, Anta joined hands with Olympic boxing champion Zou Shiming and Chinese football star Zheng Zhi to broadcast live to attract viewers to win live red packets and create momentum for the "double 11".

After sponsoring Tmall's "double 11" party last year, XTEP has planned a series of marketing activities on the theme of "firepower opening and leading double 11" this year. Through the integration of online and offline, the brand spokesperson Jiro Wang, Li Yifeng and sports star Lin Yan Na are invited to hold four consecutive direct broadcast activities to help sales of "double 11".

The 31st degree sports live broadcast is a vegetarian strategy, held in Beijing preheated live activities, on-site distribution of 200 thousand yuan worth of shopping coupons and cash in cash, and at the same time, choose the anchor in the 360 degree young fans, these grassroots anchor's wear has become a product of simultaneous online.

The second is pre-sale.

Due to the characteristics of the product itself and other constraints, Quanzhou tea enterprises are not enthusiastic about live broadcasting, but they have done a lot of work in pre-sale.

The eight horse tea industry has been playing with Tmall this year, and has been pushing many kinds of tea on the pre-sale. In a few days, the number of bookings has reached 1000, ranking the top four in the category of Tmall tea.

Layout cross-border cooperation ahead of time and optimize shopping experience

Cross border cooperation is a major trend in the field of electricity supplier. In the face of the "double 11" huge share of the online shopping market, many brands in Quanzhou are striving to play a synergy effect through the combination of strong and powerful forces, so as to promote the rapid expansion of the market and the rapid growth of sales performance.

Sports brand, XTEP held a "double 11" cross-border joint business strategy conference, and Shu Hua, SF EXPRESS, excellent step Xiamen and other cross-border cooperation, to bring consumers a non ordinary shopping experience.

The treadmill brand Shuhua chooses to continue to deepen its cooperation with XTEP. On the basis of this year's "321 true runner alliance" and "520 people's love for love running" activities, it further promotes related sales services such as XTEP's running shoes coupons and so on when buying treadmills, so as to promote the sharing and sharing of quality flow of marketing planning.

The famous maternal and infant brand hug bear in China has jointly established the "famous brand" in the famous mother and infant community, such as baby tree, nursery net, mama Gang, etc., and invited the big V of the big mother and child platform to carry out the trial and evaluation of the products, and joined hands with the famous Taobao V to cultivate the new product reputation rapidly through all the major communities.

Network brand advantage shows that mobile providers occupy 80%

Good industrial foundation, forming a perfect industrial supply chain and supporting system, and cultivating a large number of network brands.

This year's "double 11", Nanan's home bathroom, Jinjiang and Shishi's food, shoes and clothing, Dehua tea sets, Anxi tea, rattan iron and so on occupy the national market share is not small.

In the face of the "double 11" shopping carnival, many brands in Quanzhou have gone from extensive expansion to fine operation, and are developing towards branding and word-of-mouth. When dealing with the annual shopping boom, they appear to be more mature and steady.

With the rapid expansion of the scale of mobile Internet users, the consumption mode and the media environment have changed. Mobile shopping has gradually become one of the preferred ways of Internet shopping. The proportion of mobile e-commerce market pactions to total Internet pactions has increased rapidly.

In the "double 11" trading volume, the wireless terminal accounted for over 82%, an increase of 18.8%.

"Double 11" has become a global shopping festival. It has covered 234 countries and regions this year.

Quanzhou electric business enterprises are actively preparing for the sale, through Amazon, fast selling and other cross-border e-commerce platform sales.

Unlike the domestic electric business for "double 11" in large stock of stock, cross-border business enterprises are more rational, will not specifically increase a large amount of inventory.