This Year, Why Did The 11 UNIQLO Sell Only Half A Day But "Sit Tight" Women'S Wear Champion?

This year

Sold online for half a day, but still "sit tight" Tmall double 11

Sales champion, in only 2 minutes and 53 seconds, the sales volume will be broken 100 million yuan, and become the first brand breaking brand of Tmall.

In this regard, UNIQLO said that this is a main test of the new retail experience economy.

It is understood that this year, there are two new ways to play the retail business of UNIQLO: first, some selected products are online and offline, while consumers can go directly to stores; two, consumers can place orders online.

At the same time, UNIQLO stores also offer coupons and other activities, similar to online "first entry ticket". Customers can pay cash coupons when they use Alipay to pay.

In this regard, from the sales situation, consumers seem to be very buying.

Some users say that in addition to the money that can not be grabbed on the line, they can also try it on, avoiding the trouble of wrong size.

"Facing the retail industry is generally worried about the dual 11 electricity supplier causes consumer diversion phenomenon, UNIQLO has achieved online Tmall stores and physical stores sales win-win."

So says UNIQLO.

Why do we provide "online ordering and self mentioning"? UNIQLO said that this is to reduce the waiting time for consumers and improve the efficiency of receiving products during the double 11 period.

"This service is particularly suitable for the double 11 period, so that we do not have to wait for express delivery."

Some consumers said.

It is understood that from November 1st to November 13th, when consumers purchase 11 double products in UNIQLO, they can choose to pick up their own ways to collect goods from stores.

In addition, since November 14th, UNIQLO Tmall official flagship store has opened all kinds of stores to offer services and open online and offline physical shop networks. In the future, it will gradually penetrate into more than 100 cities and over 400 stores in the country to launch the service.