In Order To Make Products More Focused, Burberry Cut Some Product Lines.

In order to make the products sold more focused,

Decided to cut 15%-20%.

Line.

Over the past year, Burberry has undergone a series of drastic adjustments and streamlined consolidation.

Last November, Burberry announced the merger of its three Prorsum, Brit and London products with different original positioning and price ranges into a single brand.

And the industry shock is the first to implement the "show is to buy", so that the whole high-end.

The industry has been caught up in the queue - following the implementation of "show is buying", or attacking this set of practices that are believed to disrupt the foundation of the high fashion industry.

However, for the Burberry, whose performance is so bad, there may be no time for others to criticize others.

In the six months ending September 30th, Burberry's income fell by 4% compared with the previous year, while pre tax profits fell by 24%.

Burberry set a goal earlier. The total cost will be reduced by 100 million pounds before 2019, which is directly reflected in the treatment of senior executives. The annual salary of creative director Christopher Bailey has been cut by 3/4.

In addition to saving money, Burberry also put its hopes on the new strategy of "show is buying".

This September London dress week is the first official practice of Burberry that "show is to buy". From this season, Burberry no longer named the new series of "spring summer" and "autumn and winter", but it is called "September series" and "February series".

According to the fashion business review BoF, Burberry has adjusted the work process considerably, for example, in June, it made a sample of clothing for three months.

And in marketing, Burberry also joined the trend of filming microfilm.

Recently, a micro film about Burberry founder Thomas Buberry announced how he developed fabrics during World War I and his two love experiences.

Apart from the fierce shooting of the war fragments, the cast will not be dealt with.