UNIQLO Designs The Window For The Coming Christmas.

A display technology called Lumisty is used in some parts of the window. When people change their perspective, they can see completely different contents.

Christmas is coming, and we are constantly being reminded by Starbucks's Christmas red cups and shopping center windows. In the United States, Uniqlo They also joined the camp.

UNIQLO recently found Mona Kim, a Paris based visual artist, for its three flagship stores in Fifth Avenue, SOHO and West 34 street in New York. Design The Christmas window will be formally arranged in this week, and will be open to the streets of people coming and going. The appearance elements of Mona Kim window display are quite simple. Only two kinds of orange and sunrise duck egg red are used to symbolize Festival colors. They are covered in a piece of glass that is cut into pieces. They embody slogans such as "Love Holiday (love for holidays)", "Love Uniqlo (love UNIQLO)" and so on.

Maybe in order to cooperate with UNIQLO technology. Fabric The selling point, part of the window area also used a display technology called Lumisty, which was invented by Japanese companies and was first applied to protect user privacy. Lumisty simply means that you can see completely different contents when you change your perspective. You can also realize that when you look at the screen from one angle, the screen is transparent, but when changing the viewing angle, the screen becomes invisible again. According to the reporter's report, Mona Kim uses about 185 square meters of Lumisty screen in the window of UNIQLO.

Without gorgeous Christmas trees and piles of gift boxes, UNIQLO's Christmas windows are not typical. "What we do is a completely opposite window from Messi's department store -- the window of Messi's department store has its nice place, but we want to find a better way to decorate the window of UNIQLO, which is to a greater extent" functional ". Mona Kim told reporters.

Who is Mona Kim? There are not many people who are expected to know. In 2013, she used to design the Christmas window for New York, Paris and London for UNIQLO. She used a lot of LED screens and played the drummer Javier Weyler works of the stereo band in three places as background music.

Christmas window in 2013

You should see that Mona Kim likes to use all kinds of new technologies. Two years ago, when John Jay, the global creative president of UNIQLO, started to apply more technology to marketing from the creative hot shop Wieden + Kennedy to UNIQLO, and this year, he once again recruited Mona Kim to the festival project group.

UNIQLO has been in the US market for 11 years, but it has not been successful in the long run. Over the past year, UNIQLO has also tried to adjust its strategy in the US.