The Forgotten Brand Is Strong Enough To Enter People'S Eyes.

All along, the "double 11" sports and leisure areas are all

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Anta and other well-known brands of the world and the battlefield of sales.

Although the Shanghai Huai group's Huili brand is expensive as a long history of national brand, it seems to be just a small brand that can not cause waves.

In 2016, the "double 11" is still the battleground of big competition, but Huili brand has entered the ranks of big players in silent sales.

In 2016, Huili brand achieved 51 million 430 thousand pairs of sales throughout the year, which far exceeded the sales volume of Nike and ADI in the country, and did not compare the sales volume of Lining and Anta.

The "double 11" smoke is dispersed, and the sales volume of the whole brand of the Tmall brand is also higher than that of the estimated sales of 50 million. In November 11, 2016, the sales of Tmall brand platform, the sales of Taobao platform 20 million 30 thousand, the sales of the Taobao platform 7 million 160 thousand, the sales of other network platforms 400 million, plus the "double 11" promotional activities under the Huili brand line, only "double 11" activities, and the sales of the sales under the force line exceeded the 70 million yuan mark, which is a sales miracle for the national brand with a history of 90 years.

WB-1, the core product of Huili brand, has only a few Tmall stores announcing that some products are out of stock in the morning of "double 11".

Huili brand 716 new products also announced that several shoe products were sold out in the afternoon.

For the 2016 brand, they are just on the way, and the overall planning of the brand has just started, but we can already predict the strength and vitality that the brand will break out in the future.

For those who want to be "shoes in Chinese life", for the brand of "China Youth", Huili brand has occupied more than 35% of China's low-end sports and leisure market in silence. It has become the No. 1 brand in China's low-end market.

Now, in 2016, Huili shoes constantly upgraded the brand of the products and promoted the value of the core products. We have seen the shadow of the red and white shoes in the big movies like "dragon hunting" and "Youth". We also saw the trend of red and white shoes in the red stars of Wu Yi Fan and Yang Mi.

"Reshaping the core of the brand, building China's youth and paying tribute to the classic design" is the product development direction of the brand in 2016. Huili brand's WB1 hook series, which is represented by red and white shoes, achieves the 2 million 700 thousand double sales performance of the whole network, which also proves the influence of this classic product.

In 2016, Huili brand especially strengthened the regulation and control of the online market, and put forward higher requirements for arbitrary prices, fakes and sales services.

In 2016, the Taobao brand cracked down and shut down 600 irregularities of Tmall sellers, and 7 Tmall platforms to express their determination to rectify the market and improve the quality of sales channels.

It is precisely to pay close attention to core products and strictly control sales channels, so as to achieve sales miracle in the "double 11" market in 2016. In 2017, the brand of Hui Li will put forward higher requirements in further deepening the product mix and further improving the quality of sales channels.

The world's first experience shop in the world's first experience shop in Yu Garden has achieved the objective results of 100% increase in operating revenue. This allows the brand to believe that consumers will be able to see the high-end stores of the brand in more shopping malls next year, and can see that the brand is moving towards the high-end market and returning to the brand-new products of the sports brand.

2017 is the 90th anniversary of Huili brand. From the internal mail sent by Hui Li brand to the online dealer, we can see that the brand of Tmall is expected to exceed 60 million of the sales of the "double 11" platform next year, and the sales target of the whole network will be 100 million yuan.