Quanzhou: Industrial Design And E-Commerce Are Both Ends Of The Smile Curve.

It is reported that in recent years, the Quanzhou Municipal Commission has vigorously promoted the integration and development of e-commerce, industrial design and traditional manufacturing industry through measures such as policy, environment, platform, tree benchmarking and promoting integration.

Recently, the "Quanzhou City Industrial Design and e-commerce integration development forum" sponsored by the Quanzhou Municipal Commission of letters and the Jinjiang Municipal People's government was held in Jinjiang.

Huang Guofu, director of the Quanzhou Municipal Commission of letters, said that the twelve Party Congress in Quanzhou made a decision to "persist in manufacturing industry and shake hands with the market and shake hands with the market". It has brought a rare opportunity for the development of Quanzhou's industrial design and e-commerce industry, and will effectively push forward the rapid development of service-oriented manufacturing.

In the field of e-commerce, Quanzhou has been approved by the national demonstration city of electronic commerce. It has nurtured a number of well-known industrial e-commerce platforms, such as global shoes net, a supply chain of Jia Jia, Shang Shang e-commerce, ZTE Shang, and so on. More than 90% enterprises in Quanzhou have been involved in electronic commerce.

In terms of industrial design, Quanzhou established the industrial design association to give full play to the role of the association and the advantages of traditional industries. It successfully organized the 3 Fujian Strait cup industrial design (Jinjiang) competition, the 4 35 enterprises' Creative Design Workshop on the mainland and Taiwan, 13 "Quanzhou Industrial Design Masters lecture hall" and other activities, and 3 state-level industrial design centers (7 provinces), 11 provincial industrial design centers (42 cities), 21 municipal industrial design centers, and 1 1 provincial-level industrial design demonstration parks.

Huang Guofu pointed out that at the next stage, the Quanzhou Municipal Commission of letters and commissions will continue to give full play to the leading role of industrial design in the pformation and upgrading of manufacturing enterprises, accelerate the integration of industrial design and e-commerce, and encourage enterprises to develop high-end design, personalized customization and other service formats.

Through the construction of the display docking platform, we will promote the early fusion, early production and early delivery of the winning works of the "Strait Cup" industrial design competition in Fujian by crowdsourcing crowdsourcing, buyout copyright and equity investment.

The development of customized services based on the Internet promotes the pformation of manufacturing enterprises from fixed production to fixed production mode, and promotes the pformation of traditional brands to network brand and designer brand, enhances the ability of customized design and flexible manufacturing, and improves the level of coordination between production and market demand.

It is believed that industrial design and electronic commerce are the ends of the smile curve, and the two ends of the smile curve should be linked together to form a "heart".

I believe that through the government set up the stage, enterprises and designers together will play a strong role in promoting the success of Fujian's "Strait Cup" industrial design (Jinjiang) competition. More excellent achievements will be successfully pformed, landing in Jinjiang, landing in Quanzhou, making greater and better contributions to the economic and social development of Quanzhou.

"Only by keeping pace with the times can enterprises continue to innovate.

"

Hong Zhaoshe, chairman of Qipai Group Co., Ltd., combined with the development of his own enterprise, expounded the innovation power of "industrial design + Internet" for the industry.

Over the years, Qipai has been active in docking with the national strategic policy. Now it is actively responding to the upgrading of Internet + intelligent manufacturing, and is committed to providing the market with five good products (good looks, good wear, good functions, good intelligence and good technology).

Hong Zhaoshe believes that innovation is an integrated system, including seven aspects of innovation, first of all is leadership thinking, followed by management, technology, products, business, culture, service innovation, industrial design and Internet penetration.

Innovation is not just a word, it needs the strength of the masses and cross-border.

"We have built up.

System.

"Hongzhao thinks that smart products should be chosen from intelligent logistics to APP terminals, and then smart clothing that can remind people to rest, exercise and receive telephone calls.

Around the "five good product" standard, invested huge sums of money to establish intelligent supply chain, intelligent store and intelligent product.

Hong Zhao hopes that more national brands will be added to the innovation trend of "industrial design + Internet", and carry forward the "quality building" of Chinese brands with the highest attitude.

How does the original brand and design product occupy the market and how to pry the marketing with the design? Xu Biao, the footwear designer of Jinjiang industrial design and creative design association, has shared the theme of "the breakout of the original brand in e-commerce".

He thinks that design must be able to withstand scrutiny, otherwise it will only become a small commodity with low price.

"Even if you have exquisite original products, you should not blindly invest in marketing channels.

"Xu Biao believes that we can enhance the marketing performance of original products from the aspects of sharing channels, original cooperation and joint design.

In the sales channel, try to make some well-known integrated shop owners accept your work. In original cooperation, you can cooperate with different designers. For example, one side is good at designing shoes products, you can find the original pantyhose brand cooperation. In joint design, it is looking for designers with common values to cooperate and optimize product connotations, in order to get more recognition.