Putian Footwear Industry: From The Technological Heights To The Upstream Industry Chain

A forum on footwear industry, named "cross boundary and freshmen", was held in Putian. The forum analyzed and analyzed the upgrading methods of Putian footwear industry under the industrial 4 from the aspects of intelligent manufacturing, intelligent products and so on.

We are willing to innovate and develop advanced and cutting-edge materials and equipment.

At the height of technology, it has emerged from traditional industries and has become the banner of advancing the reform of supply side in Putian.

Nowadays, the footwear industry in Putian, which takes foreign trade orders as the core, has changed the two wheel drive, but the processed genes still bring unique samples to the pformation of Putian footwear industry.

In the Wushi Industrial Park in Putian, Lin Yong Shan's permanent shoe material sponge factory moved not long ago.

"We set up a relatively short time, mainly to help the development of large brands, and began to enter the supplier system such as Lining, XTEP, sketch and so on.

This year's main trend is to see the medium and high elasticity. The research and development of the single high elastic sponge has invested about one million, accounting for about 5% of the annual output value. For our type of enterprises, it has already been more willing to invest.

Compared with another shoe city Jinjiang that echoes, Putian's shoe industry chain is rather weak in upstream supply.

In the big city of shoes and clothing in Putian, there are few slots in shoe materials, but on the contrary, the advertising column of "Jinjiang international shoes spinning City" is very conspicuous.

But this does not mean that the level of shoe materials in Putian is not high.

"Putian shoe factories basically do OEM and foreign trade orders, quality control is very strict, the demand for shoe materials are cutting-edge, high-end.

We have 20 years of experience in the sponge industry, and the high-end product line is relatively mature.

Lin Ruishan said.

This year, the footwear industry in Putian is more interested in Huafeng Group.

After more than ten years of development, Huafeng has more than 120 design and development teams worldwide, and 186 patents have been applied.

In the three industrial parks of Licheng, Xiuyu and Xianyou, 8 factories including weaving, weaving and fabrics have been established, forming a more complete industrial chain such as spinning, weaving, dyeing and finishing. It has become the only supplier in China that has won the world's top three famous sports brands Nike, Adidas and new Brun certification.

Where does the competitiveness of Huafeng market originate? "From technological input and technological innovation, it also benefits from government innovation."

Fang Huayu, chairman of Huafeng Group.

This year, Huafeng Group is in an adverse position, and its Haptic orders for independent intellectual property rights products are scheduled for 2020.

At present, Huafeng Group develops more than 300 new products every year, and the total investment of 15 billion yuan is fully rolled out. The total output value of the Huafeng Group is 33 billion yuan.

Wang Hui, chief executive of millet smart shoe project, said at the Forum: "for smart shoes, the biggest solution is to generate" connections ".

These connections bring product upgrading, marketing changes, customer relationship adjustment, and ultimately change the whole business mode.

This is a series of changes brought about by product innovation. "

From this change, we have come to the time when we should change the concept of "Putian shoe making enterprises will only produce shoes".

In the company of Putian Footwear Association, its smart shoe laboratory has been very effective. So far, it has launched many intelligent shoes including positioning, anti throwing, body sense games, intelligent football, etc., and has won the famous awards such as the Red Star Award, the red dot award and the intelligent terminal award.

What's more, Bi Chi has also developed into an intelligent shoe incubation platform, providing an integrated solution for the industry to design, research and develop and sell.

The shoe manufacturing technology Co., Ltd., which has been established for only 3 years, has invested a lot of money in shoemaking, shoe making machines, new shoe upper, new material soles and special insoles from 2014. Now Trend Corp has mastered five new technologies, including TPU 3D printing shoe sole technology, one pin 3D shoe upper technology, carbon fiber heating insole technology, automatic shoelace technology, foot sole pressure test and analysis technology for sports shoes.

"The Chinese shoemaking industry is very good at making achievements in terms of functionality. It can achieve high quality and low price, and can achieve special functions."

Xie Lianguang, a famous Chinese designer who also participated in the forum, said: "but we often lack the pursuit of emotional value."

His view was recognized by Guo Jing, the founder of the brand, who was shot by "China made good Putian shoes".

He was called "Guo Da" by fans. He opened the store to Fuzhou University this year, and only got closer to fans.

"Before

The shoes produced can really see the shadow of many brands such as Nike and Adidas.

As an engineer of Nike, he was outspoken.

"This year, we have been increasing the originality in some new style designs, and have begun to cross the stage of imitation."

For example, play a "cicada".

The combination of designer manuscript and material technology achieves the unique product with bionic design.

In the consumer evaluation of its Tmall page, you can see messages like "love at first sight", "buy your home shoes" and "recognize the Chinese brand".

The rise of seeking brands and the Alibaba's "China made Putian shoes" activities are only a microcosm of the footwear industry in Putian.

If you want to really feel the changes brought by the electricity supplier to this shoemaking City, you should go into the Anfu Electric Industrial Park after 10 p. m., and see that the crowds coming and going are surrounded by the park: there are more than 3000 distributors' resources, and more than 500 autonomous and representative brands have been settled, and the annual turnover is over ten billion.

"The most important thing for online players is to be adaptable and change the way they follow rules."

Zhang Qi, general manager of Putian's elder brother and even the whole Chinese elder brother's shoe brand, Mo Lei Kou Lei, concluded.

The game between Alibaba and Ali has been the way for these network brands to survive.

Once you change, your life depends on what actions you can take in three months, so the brands that can survive are powerful.

It is such a family that makes outdoor shoes.

Last year, Xiang Guan achieved good results by participating in China's quality manufacturing and Putian good shoes activities, which brought great improvement to the supply chain pformation and management of enterprises.

This year, in order to create original products and original brands, Xiang Guan tried to integrate upstream design resources and set up a more targeted sales channel: cross-border electricity providers.

"Within three months, we must be the top three of the outdoor footwear category of Amazon platform," said Xie Jian, general manager of Xiang Guan. For this reason, they do not hesitate to introduce more expensive materials. First, this can improve product quality to meet the requirements of Amazon's super high; second, high end materials often make shoes products lighter, thereby reducing the cost of expensive postage.

It can be seen that Putian shoe enterprises, which started with foreign trade orders, have natural genes and advantages when they enter the field of cross-border electricity providers, but they lack ideas and operational ideas.

"We are so different from Shenzhen and other places!" Zhang Qi sighed.