The Luxury Market Is Heating Up In The Second Half Of The Year. Gucci New Concept Store Is Located In Beijing.

The Chinese have always been the biggest consumers in the luxury market, but many uncertainties have determined that the Chinese will spend more on China, Europe, the United States, Japan or Hongkong.

It is precisely because of a large number of uncertainties and unexpected events, coupled with the slowdown in China's economic growth that has the greatest impact on luxury goods. The market generally predicts that the luxury market will maintain a modest growth in the low single digit market, and that many brands will go hand in hand and no longer appear, instead of swallowing market share and exchanging pole positions frequently.

At the end of October three quarter earnings conference, Gucci Duplaix Kering SA (KER.PA), chief financial officer of Kering SA (KER.PA), Jean-Marc Duplaix, said that although the high growth in the third quarter would cause some pressure on the four quarter, he believed that Marco Bizzarri could achieve its annual target and said that Gucci Gucci would continue to win more market share.

Strike while the iron is hot, along with the Chinese luxury goods market in the second half of the year is obviously warmer. In November 8th, the best performing brand in the luxury goods industry, Gucci Gucci, was reopened at the flagship store of Shin Kong Place (formerly known as SKP) in Beijing, which is the first creative director of Italy brand mainland China. Alessandro Michele Alessandro Mi opened a store with new design concepts.

Gucci Marco CEO Marco Bizzarri said that in the past few months, Gucci Gucci has won the favor of Chinese customers, especially the millennial generation of young consumers. In the past three quarters, it benefited from the double digit increase of three categories of leather goods, footwear and clothing for men and women. Gucci Gucci's revenue grew by 17.8% to 1 billion 88 million 300 thousand euros, not only laughing at the whole luxury industry, but also making it difficult for the public brand to stand up.

For the accelerated growth performance, Marco Bizzarri said in an interview with no fashion Chinese net that this is the result of the brand team's active implementation of the new positioning strategy. He is also confident that the brand will maintain strong growth momentum. According to Gucci Gucci, the new SKP DIY flagship store is one of China's most important flagship stores. It will provide personalized DIY services for the first time.

The brand says service inspiration comes from designer Alessandro Michele's "self expression" fashion attitude and "do it yourself" courage. According to their interests and needs, consumers can customize products in the Gucci Gucci store SKP, which includes Dionysus Dionysus series handbags, shoes for men and women, men's and women's jacket and men's customized series and brand new Sylvie handbags.

Since early 2015 Gucci After Gucci's creative director, Alessandro Michele has brought a new "stimulus" to the fashion and luxury industry. Its leading products are touted as the most touted and popular social media topics. In the four quarter of 2015, Alessandro Michele Gucci was less than a year old, and the Gucci Gucci brand began to rebound. In the four quarter of fiscal year 2015, the brand recorded an increase of 4.8% over sales. In 2016, Gucci Gucci's rebound trend was more obvious and strong. In the first three quarters of this year, the brand could grow by 3.1%, 7.4% and 17% respectively.

The new opening of SKP flagship store is undoubtedly a further step for Gucci Gucci to continue to win over Chinese consumers. By the three quarter of September 30, 2016, the sales of retail sales in Gucci Asia Pacific market (except Japan) increased by 31% compared with the increase in the 31% quarter of the year, which led naturally to the mainland market. In addition, the Asia Pacific market accounted for 33% of the total market, most of which were 32% of Western Europe, 20% of North America and 10% of Japan.

In addition, the quarterly report released by the luxury industry in the three quarter shows that China's mainland luxury market has rebounded strongly, benefiting from the fear of terrorist attacks by European tourists and the depreciation of the renminbi. Bain and No Agency, the industry research institutions, have raised the mainland of China significantly. Luxury goods Market expectations for 2016 to 4% and 6%.

Over the past three years, the global luxury market has been extremely volatile, and the sharp fluctuations in foreign exchange markets have made the tourism consumer market the largest lever in the luxury market. However, the air raid which began to increase in the European market at the end of last year has a reverse effect on this trend. In the middle of this year, the British referendum became a key event affecting the luxury market again, and the latest US election also brought certain uncertainty to the luxury market.

In May this year, Marco Bizzarri accepted the Italy financial media Il Sole 24 Ore interview, that is, Gucci Gucci began to gain market share from the beginning of the first quarter, and said the brand recovery has just begun. Then, in June, when Gucci Gucci released the early spring series in London, Marco Bizzarri said that the brand's future goal is to sell 6 billion euros a year. For the 6 billion euro target, Marco Bizzarri pointed out that it will update the existing store concept and reorganize the store according to the style of the new creative director Alessandro Michele.

It is reported that the brand has reinstalled 34 stores last year, reloading another 50, and 40-50 more next year, and the SKP store in Beijing is undoubtedly the beginning of the "reloading" of the Chinese market. In addition, Gucci, Gucci, which is located in Taigu Hui store in Guangzhou, has been closed. The wall poster is a brand new Alessandro Michele style, and I believe it will adopt a completely new concept as a new store. By the end of the three quarter, Gucci Gucci operates 519 stores worldwide.