Humen Clothing Fair 2016 China Children'S Wear Industry Summit Forum Held In Humen

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During the second day session, 2016 Chinese children's wear industry summit was welcomed.

The industry has conducted in-depth exchanges and discussions.

Next, follow the world's clothing and shoe net to see the details.

Deep tillage and breakthroughs in the new wave of marketing -- 2016 China children's Wear Industry Summit Forum held in Humen

In the new market environment, a new wave of marketing is sweeping through.

Brand marketing no longer pursues consumer instillation as it used to, but aims to conquer the target audience in a more diversified and innovative way.

The huge market prospect of children's clothing industry has been obvious to all. How to take the lead in the fierce market competition and focus on the product itself and the development channels, the power of marketing is increasingly becoming a key element that can not be ignored.

A background that can not be ignored is that the profit mode of children's clothing enterprises has been severely challenged under the pressure of raw materials, labor costs and the rising cost of business. Many brands and enterprises are innovating the profit model through innovative marketing mode.

In addition to traditional department stores, brand stores, supplies chain stores and large living houses, some innovative marketing modes are gradually being accepted by consumers, and there is a rapid growth trend.

Such as online and offline combined network marketing, animation and cartoon marketing, public welfare activities marketing, multi brand combination marketing and other new marketing mode, its market effect is gradually emerging.

Against this background, in November 19th, the Summit Forum on China's children's clothing industry was held during the twenty-first Humen fair.

Yang Jizhao, vice president of China Textile Industry Federation, vice chairman of the China Knitting Industry Association, deputy director of Humen town Party committee, mayor Qu Hong Qi, deputy director of the China Textile Industry Federation News Center, Jiang Lei, director of China Textile Magazine, chairman of China Fashion Designers Association, member of Art Committee, Wang Yutao, director of Beautyberry brand design, Li Peiquan, H&M exhibition manager of Korea, H&M, exhibition manager Raj, Xu Bin, founder of Internet technology company in Beijing, Xu Bin of Internet research expert, and leaders and guests from AMEX, Anshun limited company designer and Wei Tingting, and representatives of garment enterprises from all over the country.

In his speech, Yang Jizhao pointed out that during the "13th Five-Year" period, China's textile industry is facing new situations, mainly in the following aspects: first, the new pattern of global textile industry and trade reshaping; two, there are new driving forces in the textile and consumer market at home and abroad; three, the fusion of textile and the Internet has brought about new changes; four, a new phase in the adjustment of regional industrial structure; and five, the construction of textile ecological civilization has reached a new height.

As a "famous town of Chinese children's clothing" and "national e-business demonstration base", the clothing industry in Humen is vigorously developing the electricity supplier, developing rapidly, forming the "1+N" electricity supplier Industrial Park pattern, and the new form of cross-border electricity supplier is rising rapidly.

In his speech, Qu Hongqi said that in recent years,

While consolidating the development of Humen women's wear and casual wear, the town has vigorously developed children's clothing industry, issued the implementation opinions on vigorously supporting the development of children's wear industry, established the Humen Fumin children's clothing center, and built the "China children's wear brand Southern China exhibition and trade headquarters".

After years of support and guidance, Humen children's clothing industry has gradually formed a solid industrial foundation, huge industrial scale and perfect industrial chain matching. Up to now, there are more than 700 children's clothing production enterprises in Humen Town, more than 100 children's clothing brands with a certain regional influence, and annual sales volume of more than ten billion yuan.

He hoped that Humen children's wear enterprises can continuously enhance the brand marketing level through this forum, and jointly promote the development of children's clothing industry in Humen.

Wang Yutao made a keynote speech on the new design and marketing of children's clothing in the new media era. Wang Yutao pointed out that there are many misconceptions in the design of children's clothing nowadays, such as overly adult style, excessive coloring, and many factors that do not take into account children's growth factors. He also analyzed children's favorite designs, such as fairy tales, inspirations from mascots and all the design themes of children entrusted by nature.

To this end, children's clothing brands should set up some new marketing ideas, and make full use of the new means such as social interaction such as friends circle interaction, weekend guidance classes, DIY's own "heart" design, etc.

Li Peiquan made a speech on how to grow fast in adversity. He pointed out that the brand should make full use of Internet big data, do well in physical marketing + Internet publicity service, Internet sales + entity store experience, expand marketing and pointcuts, etc., the brand also needs to carry out differentiated camping, find its own characteristics and accumulate fans customers, and also proceed from reality and do not blindly worship.

Raj makes the speech of "skillful integration of marketing display and marketing". In Raj's view, visual display is a visual marketing method contained in marketing. It is necessary to adjust the display in real time with the purpose of marketing. Marketing is for profit and display for sale.

Xu Bin made a speech on "Internet + children's clothing industry pformation and upgrading". He pointed out that in the context of the continuous development of mobile Internet, big data, cloud computing and other technologies, children's clothing enterprises should reflect on the market, users, products, marketing, and innovation, and reconsider the value chain of enterprises and even the whole business ecosystem.

Wei Tingting made a speech on "growing up with children's clothing and achieving seamless connection between design and market". She pointed out that the creation of Amy Anshun stems from its love for her daughter. She analyzed the marketing choices of brands from aspects of purchase channels, purchase criteria, purchase decisions, buying parent-child products, and buying children's parent-child products when appropriate.

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