What Are The Preparations For The Black Five Enterprises?

Domestic Double 11 In the past, the parcel has also been shown on the road and abroad. Black Friday It has been threatening again.

It is understood that, for this year's black five, the enthusiasm of participating in overseas big business platforms and offline stores is still high. Messi stores said it will employ eighty-three thousand temporary employees this year to cope with the peak season of black five; the number of products on WAL-MART online mall has also increased from 23 million last year to 23 million; the IMRG of the British electricity retail association predicts that the black five British online retail sales will reach 6 billion 770 million pounds this year, while South Africa is South Africa. Online retailers Service provider Parcelninja expects that black five sales and orders will increase by 15 times compared to last year.

For export sellers, black five is also a business opportunity that can not be missed. If you want sales and profits to coexist, what needs to be prepared? What challenges will it face? What are the strategies?

A few days ago, the reporter contacted the chain of export electricity supplier enterprise price CEO Gan sentiment and cross-border brand service provider ESG group CEO Alan, exchanged their coping with black five's working state and main measures. As we know from the dialogue, stocking volume and logistics are still difficult problems in the peak season of export business, but they are also the most critical ones.

First, the operation and logistics departments are busy until October.

It is reported that for the promotion season of black five, both export sellers and service providers are almost all ready to fight, and the front line has been stretched for a month.

The price chain of the three consecutive activities to participate in Amazon black five has been more intense this year than in previous years. This year's black five focuses on sports and outdoor categories, auto parts, toys, 3C, beauty products and so on. The new brand is about 15%. In the peak season, stocking stock accounts for 43% of the total inventory of the entire marketing team, and the core SKU stock is about 2 times normal.

Gan sentiment told reporters that during the peak season of black five, the most busiest part was the marketing department and the logistics department. Therefore, this year's black five, price chain marketing team will add Amazon Marketing Commissioner, sharing customer service and promotion outside the station. In addition, logistics quality inspection and logistics sector will also be monitored and optimized.

The ESG group is also a similar state of preparation. From the end of October, the ESG team will not be able to take a vacation. Even if the volume has not reached the peak, the team has begun to concentrate on the black five. Alan said: "the busiest part is the operation and logistics department. We need to update our customer service and marketing information. After the black five, we still need to adjust the sales price. The logistics department needs to pack and express constantly.

Two, stocking and logistics are the biggest headache.

Big promotion is an opportunity and a challenge for sellers. Regardless of quantity, marketing, personnel deployment and logistics control, any link may affect the overall situation.

The reporter has learned that for the chain of sellers' prices, the challenges of black five this year are three: 1., there may be problems such as card closing or delay, and warehousing in logistics. 2., after the inventory arrives, the product problem is blocked by offline or account, leading to miss the best selling period of black five, inventory is unsalable, 3. is not well stocked, and sales exceed expected.

ESG group is also most worried about the problem of stocking during black five. "There may be some deviation in the anticipation of the market. If the quantity is insufficient, the profit will be reduced, but if the volume exceeds expected, the price should be adjusted in the short term to sell the goods." Alan said.

Many sellers may encounter similar problems during the black five period. The price chain suggests that goods will be stored well in the 3 months before black five, and shipped by air and sea. In terms of logistics, it is expected that there will be a problem of burglary, and the solution is to advance the shipment, and reserve the time for the peak season and the slow down of inventory in the peak season, at least 1-2 weeks.

Alan is quietly saying that there are not many challenges in logistics, and that the sales of black five will be increased 4-5 times, so it will be prepared ahead of schedule. According to the introduction, ESG has 69 special partners in the global postal system, and each country has different logistics channels.

Three, black five may not be profitable, but it may be a good time to invest.

Black five is a holiday that can go crazy shopping, but what products can capture the hearts of users? What kind of business is the ultimate winner? Is it a brand or a price?

In this regard, ESG group Alan believes that black five is a double test of brand and price. When consumers choose enough scope, competition will be fierce. Big brands will also have a large number of promotional activities, which will weaken the advantages of non brand products.

For black five, sales and profits are not necessarily proportional. "Because the gross profit margin is not high, plus the operation and logistics fees, the profit will not be too high." Alan explains. But it believes that sellers can participate in black five as another investment, "if Amazon sellers, in the black five can get a lot of exposure, will enhance the ranking of products and brands, after the peak season will also attract resources and traffic."

Alan recommends that for some unknown brands, if the products are distinctive and differentiated, black five is also a good promotional channel and opportunity to enable more consumers to understand products. If the product is ordinary, unique, and the price is no worse than other businesses, then black five will have little long-term or short-term benefits for these sellers.

Four, market strategy: double promotion inside and outside the station.

For the chain of channel vendors, compared with peacetime, its PPC investment in the Amazon station is about 20% higher. In the promotion channels outside the station, it mainly focuses on Facebook, Reddit, and the promotion channels of the Internet red people, so that more products can have the location of BS.

Alan believes that for black five and other promotional season, sellers can cooperate with Slickdeals and other promotional business platforms for external drainage. In the United States, sales can bring a lot of traffic, but competition is also fierce, so sellers need to talk about the promotion quota with Slickdeals platform 2-4 weeks in advance.

Five, forecast sales will usher in a surge.

For the target of black five this year, Alan said that from the logistics data, all the positions of the aircraft were fully loaded in November 6th. ESG black five target sales increased by 20-30% compared to last year.

And Gan sentiment told reporters that this year's black five, the price chain's goal is to sell all the inventory before the entire peak season, sales doubled 5-8 times, all core products SKU has a stable market position.

Six, black five is not the overseas version of double 11. It is a holiday jointly sponsored by global businessmen.

Many people always compare black five to domestic double 11, but Alan does not agree. Judging from the festive atmosphere, sales volume, users' frenzy and importance, he thinks that if 1-10 points are used, the double 11 is 10-15 points, and the black five is only about 6-7 points.

In addition, Alan believes that black five is like a holiday sponsored by all businesses, and the idea of double 11 is designed by Ali, and then let the whole world follow this game. "This year, some big platforms in Germany, France, Australia, Southeast Asia and Russia have begun to talk about double 11, and have begun to do drainage promotion. Maybe in a year or two, double 11 may become a global business holiday."