Semir Has Signed Two Partners, Ouyang Nana And Jiangnan Boynam, To Meet Consumer Demand.

Recently, Zhejiang

Costumes Limited by Share Ltd launched investor relations activities. Zheng Hongwei, vice president and Secretary of the board of directors, said in the event that the company has signed Ouyang Nana and Jiangnan BoyNam two.

The purpose of the partnership is to integrate Semir's e-commerce business into content and products.

In one platform to meet the changing needs of consumers.

According to Zheng Hongwei, Semir clothing started business in 2012. In the past 2012-2013 years, Semir apparel has sold products over the Internet at a slightly higher price than the company's cost, and has a higher cost performance. This has strengthened consumer's recognition of brand image and product quality. It has accumulated stable and active users on the third party e-commerce platform, and has established cooperation with the third party platform. Since 2014, the company has not only sold the products on the third party platform, but also launched new products online.

At present, new products account for an increasing proportion of electricity supplier sales.

It is reported that after several years of operation, Semir apparel has established a large number of active users online, and has established long-term cooperation with the third party platform.

In 2016, the company launched the new Internet brand and fashion partner program in the electricity supplier field.

At present, the company has signed two fashion partners, Ouyang Nana and Jiangnan BoyNam, using the resources of existing products, supply chain and other fashion partners' fans to operate, which will make Semir electric business into a platform for gathering content, products and brands to meet the changing needs of consumers.

In addition, Zheng Hongwei said that traditional clothing enterprises need to face differentiated consumer groups, so Semir apparel has launched high-end casual wear Marc O 'POLO and high-end women's wear It Michaa.

At the same time, while expanding the product category of Semir and Barbara, it also introduces differentiated brands for online, and understands customers' consumption habits and needs through data operation, and develops new businesses.

According to the reporter, Ouyang Nana is a cellist and actor in Taiwan.

On the afternoon of September 24, 2016, Semir announced the launch of a "fashion Partner Program". The 16 year old Ouyang Nana became the first fashion partner to be appointed.

In the early hours of the day, the Ouyang Nana personal clothing series "Tmall Rhapsody" was sold at the Juhuasuan flagship store and Juhuasuan. It was the first Semir clothing series to be sold online.

In addition, the clothing series sold more than 60 thousand copies in Juhuasuan for more than half a day.

Jiangnan BoyNam is the fashion director of former fashion men's health. He is 31 years old. He has multiple identities as fashion director, star stylist, fashion blogger and fashion designer. He also participated in the reality show "my new clothes", called "national stylist".