Still In The State Of Suspension, The Bird Of Fortune Is Beginning To Emerge.

The board received a written request from 5 shareholders to request the board of directors to convene the general meeting of shareholders of the company and to present a proposal to recall Chen Huamin and long Xiao Ning as an independent non-executive director at the meeting. He dismissed the motion of KPMG CPA as a company auditor for consideration and approval by the shareholders.

This is the second recent personal change since the early October when Chen Weisheng resigned as secretary and authorized representative of the company.

The industry believes that the dismissal of non-executive directors may be due to the disunity of the company's internal development plan, resulting in shareholder dissatisfaction.

Judging from the current situation, the bird of fortune has begun to emerge.

The birds and birds announced that the board received a written request from Chen Xianqin, Wu Guangyan, Cai Lianyue, Huang Yinhe and Hong Yuhui to request the board of directors to convene the general meeting of shareholders and submit a motion for shareholders to consider and approve the proposal at the meeting, including the proposal to remove Chen Huamin and Long Xiaoning as an independent non-executive director; to recommend Changchun Valley as executive director; to recommend the appointment of Mai Yongjin as an independent non-executive director; to recommend the removal of KPMG accounting firm as a company auditor and to appoint Kaixin Sindh accounting firm as a company auditor.

After considering the request for notification, the board of directors shall convene a special meeting of shareholders and submit the above resolution at the upcoming special meeting of shareholders in accordance with the notice of request.

Statistics show that the 41 year old Valley Changchun is the master of Business Administration of Royal University of Canada. It has over 21 years.

He has been employed as a manager of Jiangsu Branch Group Co., Ltd.

General manager of Northwest international sales limited, general manager of Sunday shoe industry Co., Ltd.

He joined the fortune bird in 2010 and served as general manager of the northwest region and general manager of ANYWALK brand business department.

Mai Yongjin graduated from City University Hong Kong and has been a member of the Chartered Institute of Certified Accountants of the United Kingdom. He has over 9 years of experience in auditing and accounting.

He has served as chief financial officer and accounting manager of China Zenith Chemical Group Ltd, and has worked in several well-known international accounting firms.

According to previous reports, Chen Huamin took over as an independent non-executive director of the fortune bird group in July 2014.

Today, Chen Huamin, a non-executive director of the group, faces a recall of shareholders for two years.

This is not the first change of fortune in recent years.

In October 6th, Chen Weisheng resigned from the company's secretary, authorized representative and other duties.

At that time, the rich bird announced that Chen Weisheng was concentrating on financial and accounting affairs and had no disagreement with the board of directors.

According to the insiders, although the 5 shareholders suggested that the appointment of experienced personnel, but several shareholders collective request the board of directors convened the company shareholders' meeting, but reflected that there were differences within the company.

According to the announcement of the fortune bird, a total of 42 million 717 thousand and 400 H-shares were brought to shareholders, accounting for about 3.19% of the total issued shares of the company.

According to the eighty-first articles of the birds of fortune, a shareholder who holds more than 3% of the company's shares individually or collectively has the right to submit proposals to the company at the general meeting of shareholders.

A shareholder who holds more than 3% of the company's shares or shares together may submit a provisional proposal 10 days before the general meeting of shareholders and submit it to the chairman of the conference in writing.

The chairman of the conference shall issue a supplementary notice to the shareholders' meeting within two days after receiving the proposal, and announce the contents of the provisional proposal.

It is worth noting that the regulation of birds and birds does not refer to shareholders who own or jointly hold more than 3% of the company's shares, and may request the board of directors to convene the general meeting of shareholders.

Weak performance

Garment independent critic Ma Gang analysis said that the situation of the removal of non-executive directors may be due to the internal business direction, business model, the overall development planning and other issues, there has been a dissimilar voice, leading to some actions are slow to implement, affecting the pformation of enterprises, performance improvement, resulting in shareholder dissatisfaction, so that the removal of non-executive directors.

It is understood that in the morning of September 1st, fortune bird stopped trading at the Hongkong stock exchange.

Prior to that, the company was originally scheduled to convene in August 31st to consider and approve the interim results of the company's board meeting was postponed, and the interim results disclosed on the Hongkong stock exchange website should also be postponed.

For the reasons for the delay, the rich bird said that after preliminary self-examination, it was found that the subsidiary company of the company was providing guarantees to related parties / related parties.

Fortune bird tried to apply for a resumption of trading in October 12th, but failed.

It is understood that the bird was founded in 1991, mainly engaged in leather shoes, men's business casual wear and leather accessories and other related accessories research and development, production and sales.

According to the industry report, based on the retail revenue in 2012, the bird was once the third largest brand of business casual shoes manufacturer and the six largest brand shoe manufacturer in China.

Although the history is brilliant, but reporters from the birds and birds released in the earnings report, in 2014 fortune birds net profit of 451 million 222 thousand yuan, a slight increase of 1.69% over the same period last year, 2015, rich birds annual net profit of 392 million 139 thousand yuan, a decrease of 13.09% over the same period.

Due to the suspension, the rich birds have not yet disclosed their earnings in 2016.

In the context of sluggish performance, Fu Fu bird issued a notice in April 26th. The board of directors decided that the applicant company A shares will be listed on the Shanghai stock exchange for the first time, and the total number of A shares will be no more than 236 million shares, equivalent to 17.65% of the issued share capital and 15% of the enlarged shares.

Fu said that it hopes to further enhance brand awareness, optimize corporate governance structure, develop domestic and foreign financing platforms, and improve the circulation of shares by issuing A shares.

Ma Steel said that an industry can not always be on the rise stage, there are phased adjustment period.

At present, the clothing industry and footwear industry are faced with such industry cyclical laws.

Problems in the operation of enterprises are exposed.

In the background of the industry downturn, rich birds have been actively seeking new development and carrying out innovation and pformation.

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The management of the rich and precious birds put forward four strategies to promote the development of the board.

First, continue to implement the "expansion strategy in the field of e-commerce", cooperate with the core platform of e-commerce, take the WeChat mode of distribution, social networking platform and other multi-mode collaborative development, and work together to strengthen the company's electricity supplier market.

The two is to implement the strategy of product differentiation, focusing on the development of the "lucky birds healthy shoes" project, to start the business of inviting businesses, promote the "Zubu" brand project, implement the "foot step college students' Entrepreneurship plan" and start the national investment promotion.

The three is to start the "professional market segmentation strategy", break through the original market, enter the professional market segments, focus on the school uniform market as the breakthrough point, design and sell and popularize the middle and high grade school uniform products of rich birds, and will gradually enter children's clothing, children's shoes and other professional clothing and clothing market segments according to the market situation.

The four is to develop an overseas brand acquisition / cooperation plan to find opportunities to cooperate with well-known foreign brands.

However, at present, the promotion work seems to be unsatisfactory.

In 2015, the rich bird decided to incorporate e-commerce into one of the key development strategies of the company. Its goal is to increase sales by 1-2 times in two years, and increase the proportion of online sales to total sales of the company to 15%.

Although there is no relevant data to show whether the birds are able to achieve this goal, the Beijing Commercial Daily reporter found through Tmall flagship store that a monthly price of 199 yuan of casual leather men's shoes was 6097, while AOKANG had a 16 thousand month difference with the price Leather Men's shoes.

In 2016, the company also plans to develop a series of healthy shoes developed by the University as a company's key development product. At present, it has not seen relevant products in Tmall and Jingdong flagship stores.

Compared with other listed companies, the situation of rich birds is not ideal.

Data show that XTEP's net profit in 2015 was 623 million yuan, an increase of 30.25% over the same period last year, and net profit of 404 million yuan in the first half of 2016, an increase of 17.24% over the same period last year.

In 2015, net profit of 518 million yuan in the year ended, 30.18% in the same period compared to the previous year, and 278 million yuan in the first half of 2016, an increase of 1.79% over the same period last year.