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    Sports Industry In Henan Has Rapidly Become A New Hotspot Of Economic Growth.

    2016/11/27 20:53:00 49

    HenanSports IndustrySports Industry

    At present, the per capita sports area in Henan is 1 square meters, which is lower than the national average of 1.46 square meters.

    According to the plan, the per capita sports area in 2020 will reach 1.8 square meters, reaching 2 square meters in 2025, and the task of construction is very arduous.

    Reporters learned from the meeting that the province is preparing for the construction of sports.

    Complex project

    To build a sports industry highland which integrates four functions of national fitness, high-end sports, sports industry and professional training.

    Zhengzhou, Kaifeng, Xinxiang, Xuchang, Xinyang, Zhoukou, Shangqiu and other places are also promoting the construction of Sports Center venues.

    In the future, stadiums and gymnasiums will combine the national fitness and sports industry development to attract social capital to participate in the construction and operation of venues and enrich services.

    With the national fitness and national health rising as the national strategy, the sports industry has rapidly become a new hot spot of economic growth.

    Yesterday, the provincial sports industry working conference was held in Shangqiu. The Henan provincial government, the Provincial Sports Bureau, the relevant provincial units, the relevant departments of the Provincial Sports Bureau, and the clubs and business representatives gathered together to introduce and exchange experiences and experiences in developing the sports industry, so as to offer suggestions for the development of Henan's sports industry.

    In recent years, Henan has issued the "Henan Provincial People's Government on accelerating the development of sports industry to promote sports consumption implementation opinions", "Henan sports industry development" 13th Five-Year plan ", Henan sports industry base temporary management measures" and other documents, for the sports industry development provides a strong guarantee.

    The purpose of this conference is to exchange experience in sports industry development and guide and promote further development of sports industry in Henan.

    Representatives from Shangqiu Liang Yuan, Dengfeng and Wenxian County made speeches at the conference to share their way of development of sports industry combined with their respective geographical and cultural characteristics. Liang park used industrial cluster area to attract leading enterprises to enter and develop sporting goods and equipment manufacturing; Dengfeng excavated the advantages of Shaolin Wushu resources, made physical training as the entrance to make the sports industry bigger and stronger; Wenxian County took advantage of "unique skills" Taijiquan, and explored Wushu Tai Chi, Tai Chi, Tai Chi Culture and Tai Chi in many ways.

    All kinds of successful experience make the atmosphere of the meeting warm, and the leaders of the sports departments attending the meeting call "no small gains".

    Conferences

    Zhang Guang Zhi

    Vice governor pointed out that the development of sports industry in Henan has entered the fast lane.

    At present, Henan province has initially formed ten brands of "five competitions, two sections and three activities".

    The "five matches" are the Jiaozuo Taijiquan international exchange contest, the Zheng Kai International Marathon race, the thousand village thousand village peasant basketball match, the Xinyang National Cycling open and the ping pong Zhongping table tennis open competition. The two sections are the Zhengzhou Shaolin Martial Arts Festival and the Anyang international aviation sports cultural tourism festival. The three activities are Sanmenxia's crossing of mother river activities, three mountain climbing body-building mountaineering activities, and Zhenggang international hiking conference.

    "These events, while satisfying the needs of the broad masses of the people and watching the needs, have stimulated the consumption of sports, demonstrated the image of the city and promoted the development of the industry."

    Zhang Guangzhi pointed out that the next step is to cultivate at least one event of brand competition in the provinces under the jurisdiction of the province, and eligible counties and townships can also organize special events.

    All kinds of sports events should strengthen market operation, attract social forces to participate, integrate cultural tourism and other resources, and enhance the attraction and influence of activities.

    Zhang Guangzhi pointed out that while affirming the achievements, we should also see that there are still many problems and deficiencies to be solved in the development of sports industry in Henan, such as the relatively backward development concepts and ideas, inadequate policy mechanism, weak foundation for development, short industrial chain and small overall scale, which are not commensurate with the economic and social development and the mass consumption demand.

    Referring to the future development of sports industry in Henan, Zhang Guangzhi pointed out that the "13th Five-Year" period is the key five years for building a strong sports province.

    During the "13th Five-Year" period, we should strive to build 1 to 2 national sports industry demonstration bases, 5 to 10 national sports industry demonstration units or projects, and 40 or more provincial sports industry demonstration bases, units or projects.

    By 2020, we will strive to cultivate a number of sports backbone enterprises or groups with strong influence. We will build a number of sports industry bases and projects with obvious agglomeration effects, and create a number of well-known sports brands and Central Plains special sports industries. The scale of sports industry in the whole province reaches 150 billion yuan, and initially establish a sports industry system with reasonable structure, abundant supply, active consumption and distinctive features. The sports industry has become an important force in promoting economic pformation and upgrading.

    This summer's Rio Olympic Games, from sports infrastructure to sports equipment

    clothing

    There are many "made in China".

    China is a large sporting goods manufacturer. The proportion of sporting goods manufacturing industry accounts for 70% of the total value of sports industry. Sports goods manufacturing will be a pillar industry of China's sports industry for a long time.

    Zhang Guangzhi pointed out that Henan has obvious regional advantages and has many favorable conditions for Undertaking Eastern Industrial Transfer and developing sporting goods manufacturing industry.

    Take the Shangqiu Liang Park as an example, the area actively nurtures the sports industry, engaging in sports production, sales, fitness services and other institutions, reaching 106 institutions and employing 65 thousand people.

    In 2015, the output value was 2 billion 800 million yuan and the operating income was 3 billion 900 million yuan.

    Among them, 36 sports related enterprises have initially formed sports goods manufacturing clusters covering sports apparel, sports shoes, fitness equipment, sports health food and gymnasium related equipment.

    "Just like Shangqiu Liang Park, with outstanding advantages and positive investment, successfully introducing famous enterprises such as Anta and Shu Hua, the sporting goods manufacturing industry has already formed a preliminary scale, which not only increases local taxes, but also solves the problem of mass employment.

    All localities should seize opportunities, scientifically plan, improve policies and measures, strengthen investment promotion, and attract domestic and foreign sporting goods manufacturers to settle in Henan.

    At the same time, we should pay attention to cultivating and building Henan brand, and promote the movement of sports goods manufacturing industry in our province to the upstream of value chain.

    Zhang Guangzhi said.

    Establishing and perfecting the "three big ball" professional club system and supporting the social forces to set up the "three big balls" is one of the "13th Five-Year plan" of sports development in Henan province.

    At present, the home matches of the China Super League and the women's League Football League, the National Men's Basketball Association and the National Men's women's Volleyball League have attracted a large number of fans and spectators. The attendance rate has been among the best in the country. A large number of famous athletes such as Zhu Ting have been trained, which has led to the popularization of sports and the development of related industries.

    In the future, Henan should continue to do well in competitions, enhance its reputation and expand its consumption.

    At the same time, we must support enterprises such as Jianye, Tianguan and so on, and cultivate top class football, basketball, volleyball strong teams and professional clubs in China.

    To this end, Zhang Guangzhi urged all localities to implement preferential policies to support the development of sports industry, such as taxes, land, sports broadcast and security services, so as to lighten the burden on enterprises and create a favorable environment for the development of sports industry.


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