2016 China Home Textile Conference: Blueprint Has Been Painted To Carry Forward The Dream.

As one of the three major textile terminal industries, the home textile industry is a traditional livelihood industry. It is a creative industry combining technology with art. It is a fashion industry that creates a better life. It plays an important role in stimulating domestic demand growth, promoting employment and building ecological civilization.

During the "12th Five-Year" period, under the guidance of Scientific Outlook on Development, the home textile industry persisted in innovation and reform, continued to promote structural adjustment and industrial upgrading, and achieved excellent results in such aspects as industry operation, channel innovation, brand building, personnel training, design and development, standard quality, international level, energy saving and emission reduction. The industry achieved stable, healthy and sustainable development and completed the goal and task of the 13th Five-Year development plan.

In November 28th, the 2016 China Home Textile Conference was held in Chengdu, Sichuan, with the name of "the land of abundance".

Wang Tiankai, Party Secretary of China Textile Industry Federation; vice president of China Textile Industry Federation; President of China Household Textile Industry Association; Yang Zhaohua, deputy secretary of the CPC Pengzhou Municipal Committee, mayor Dong Li of Pengzhou Municipal People's government; Wang Xin, deputy director of Chengdu Expo Bureau; Yang Donghui, former president of China Household Textile Industry Association; Li Gang, vice president of the international trade and Economic Cooperation Research Institute of Ministry of Commerce; Niu Li, director of Macroeconomic Research Office of national information center; director of textile department of the Ministry of consumer goods and textile and other relevant industry leaders and leaders of relevant state departments attended the meeting. Together with hundreds of home textile enterprises, we discussed the economic development of China and home textile industry during the "13th Five-Year" period.

The meeting was chaired by Zhu Xiaohong, vice president of China Household Textile Industry Association and Secretary General Li Jie.

According to statistics, in 2015, the National Bureau of statistics counted 1847 home textile enterprises above Designated Size to complete the main business income of 260 billion 640 million yuan, with a total profit of 15 billion 490 million yuan.

During the "12th Five-Year" period, the total revenue and profits of Enterprises above designated size increased by 10.5% and 13.7% respectively.

In 2015, the consumption of industrial fiber was 14 million 900 thousand tons, accounting for 28.1% of the total fiber consumption in the country, and the annual growth rate was 3.2% in 12th Five-Year.

The 14 industrial clusters and more than 200 tracking enterprises of the China Textile Association were 260 billion 500 million yuan and 79 billion 50 million yuan in 2015 respectively, with an average annual growth of 5.4% and 5.6% respectively.

2015

Exports of $40 billion 230 million, during the "12th Five-Year" period, the domestic textile industry total exports of 193 billion 345 million yuan, an average annual growth of 6.3%.

A total of US $8 billion 404 million was accumulated and the cumulative trade surplus was US $184 billion 940 million.

From the above data, in the "12th Five-Year" period, the home textile industry as a whole has maintained a stable, healthy and sustainable development, and has accomplished the main goals and tasks of the "12th Five-Year" development plan.

For the next 5 years, the main goals and tasks facing the industry, Yang Zhao Hua, President of China Household Textile Industry Association, carried out an in-depth interpretation of the "13th Five-Year" development plan for China's home textiles industry (hereinafter referred to as the "Outline").

For the development of home textile "13th Five-Year", Yang Zhaohua said: "the blueprint has been painted, and the work is lifting up the dream.

Under the new normal situation, home textile enterprises should constantly innovate and strive for the upper reaches, so as to accelerate the injection of new kinetic energy for the industry.

Yang Zhaohua said that during the "13th Five-Year" period, China's home textile industry will firmly establish the concept of innovation, coordination, green, openness and sharing, and implement the strategy of "three products", which aims at increasing variety, quality and brand, and accelerating the structural reform of supply side with consumer demand as the guide.

Vigorously promote the concept and mode of healthy consumption and expand market demand.

Innovation drive, pformation and development, improve the quality and efficiency of development, and strive to basically become a home textile power in 2025.

For the major development goals of the "13th Five-Year" period, the outline has made clear demands and set 4 main goals, namely, industry growth goals, structural adjustment goals, technological innovation objectives, and quality brand objectives.

In the industry growth target, during the "13th Five-Year" period, the sales revenue of Enterprises above designated size increased by 30%, an average annual growth rate of 5.5%, and the average profit was higher than the end of 12th Five-Year.

In 2020, household textile fiber consumption reached 16 million 200 thousand tons, an average annual growth of 1.68%.

Home textiles exports amounted to US $47 billion, an average annual growth of 3.2%.

The goal of structural adjustment is to achieve coordinated development of the international and domestic layout of the industry, and substantially increase the proportion of featured products, high-quality products, functional products and intelligent products, so as to make rapid development of large household formats, customized production and services.

In the goal of scientific and technological innovation, the total labor productivity increased by 10% during the "13th Five-Year" period.

The wide use of Internet technology has greatly improved the level of informatization, enabling the application of automation equipment and intelligent storage system to increase exponentially.

In the target of quality brand, 5 home textile regional brand construction pilot units were built, focusing on 2 home textile regional brand building demonstration zones, making breakthroughs in world class brand construction and forming a number of multinational companies with strong international operation capability.

Yang Zhaohua pointed out that in order to successfully accomplish the above development goals, the trade association will promote the implementation of the outline from 5 "new" aspects.

That is, building new home textiles, innovating and driving pformation and development, advocating new life, improving supply and upgrading services, building a new pattern, optimizing the allocation and coordinated development, building a brand to promote upgrading based on a new height, developing new economy, and saving resources and developing green.

Among them, the construction of new home textiles includes 3 aspects, one is the pformation and development of industry innovation, that is, to accelerate the pformation from low cost to innovation, production to service, and to increase production efficiency.

The two is the "Internet +" upgrading of industries, that is, the wide application of Internet thinking and technology, and its optimization and integration in the allocation of production factors, and the interconnection and interconnection of procurement, production, sales and logistics, so as to promote the integration and innovation of cloud computing, Internet of things and big data in the home textile industry, and form a new industrial form and business mode of the home textile industry.

The three is to enhance technological progress in the industry, focusing on the application of new materials, new materials, intelligent product development, energy saving and emission reduction technologies, and so on, advocating energy conservation and emission reduction and realizing green life.

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At the meeting,

Focuses on how to use the "Internet +" to upgrade industries.

He said that in the future, the use of "Internet +" in the home textile industry will be reflected in 3 levels, namely, enterprises, clusters and industries.

On the basis of informatization, home textile enterprises focus on 5 aspects: one is to set up 1~2 automation demonstration enterprises in towel enterprises; the other is to build 3~5 industrial production and 4S service enterprises in curtain enterprises; three, to adopt automated production lines in the bed products enterprises, to raise the level of enterprise automation; four, to automate warehousing on the basis of "12th Five-Year"; and five, to vigorously promote the construction of smart home system.

In the cluster Internet + application, 1~2 cloud service demonstration industrial clusters are built.

Through the integration of technology such as big data, cloud computing and Internet of things, a cluster industrial cloud will be established.

Provide public cloud service platform for enterprises to produce technology, market information, R & D design, inspection and testing, personnel training and other enterprises.

In the industry's "Internet +" applications, one is to build an open R & D platform to integrate and share R & D design resources.

Two is Unicom's "production logistics sales" link, to promote the construction of B2B and O2O mode.

Three is to achieve cross-border cooperation with furniture, building materials and architectural designers.

Yang Zhaohua said that through these 3 aspects of construction, the "Internet +" will be truly landed in the home textile industry.

And in the "advocating a new life", the industry will speed up the supply reform and promote channel innovation two aspects.

Yang Zhaohua said: "in the reform of supply side structure, we will focus on consumers, solve the problem of" supply and demand mismatch ", guide consumption and expand the market.

New areas (indoor outdoor, family and public), new products (functional home textiles, smart home textiles), new consumption concepts (healthy consumption, scientific consumption) will be utilized to create new demand for new supply.

In the "new structure", the industry will achieve optimal allocation and coordinated development from two aspects.

First, we should constantly optimize and perfect the layout of domestic industries, carry out pformation and upgrading in the East, and open up markets in the West.

Two, we should implement the international strategy of coordinated development, promote cooperation among enterprises, expand trade, make use of trade rules, actively "go out" and open up "one belt and one road" new market.

In addition, "basing ourselves on new heights" includes promoting brand strategy, R & D and innovation, improving soft power, strengthening standard system construction, improving quality assurance ability and optimizing brand ecological environment.

"Developing new economy" includes popularizing and applying advanced environmental protection technology, accelerating the process of recycling and constructing green industrial system.

At the meeting, Yang Zhaohua also made a report on the work of the Sixth Council of China Household Textile Industry Association in 2016.

He said that 2016 was a year of innovation, breakthrough and development for China's home textile industry.

This year, the association focused on the overall development of the industry and carried out intensive research to carry out the compiling of the outline successfully.

At the same time, we should pay more attention to the role of the exhibition so as to realize the "setting up" of the association and the "singing opera" of the enterprises, so as to provide a broad stage for the home textile enterprises to expand the domestic and foreign markets.

Among them, the spring home textile exhibition strong return, the five exhibition linkage obvious effect; autumn home textile exhibition mode innovation, cross boundary win-win situation.

The conference also deployed the work of the association in 2017, and put forward the goal of "drawing a blueprint in the end".

Next year, the association will push ahead with the implementation of the "Outline" to help home textile enterprises seize the rush opportunity period of the textile industry from the big to strong in the "13th Five-Year" period, focusing on the theme of "innovation driven development, coordinated and balanced development, green sustainable development and win-win cooperation", guiding and encouraging home textile enterprises to put innovation at the core position, implementing the "three products strategy", promoting the development of "large household", exploring the pformation and upgrading of traditional channels and the development mode of "online and offline" integration, and increasing the cross boundary and international exchanges and cooperation between the upstream and downstream industries of the home textile industry, focusing on green development and paying attention to recycling economy.