Hua Tang Quit Beijing To Enter Countdown Stage, Self Clothing Will Take Store In Store Mode.

In the Sanlitun area where the land is small, compared with other formats, the halls food hall has relatively weak capacity to bear the rent per square meter.

I am afraid that running a large area of food store is also greatly affected.

In May of this year, Shimao square and Gong three were pformed from department stores to shopping centers.

An insider, who declined to be named, said that the closure of the halls food hall was similar to that of the new sunshine industry and the halls.

As to whether the Fengtai North Road store and the Asian Sports Village store, which are the only remaining stores in the Chinese market, continue to operate, will the Chinese hall finally bid farewell to the Beijing market. Cheng Ning said that the shops and headquarters had not received the news of stopping operation at present, "two shops are still working as usual, and the financial budget is still in progress."

The halls food hall in Shimao department store in Sanlitun will be officially closed in December 19th. Hua Tang is only in the Beijing Gate store. There are only two stores in Fengtai, North and Asian Sports Village stores.

According to the insiders, the Ito food hall is the most popular shop in Beijing area. If the strategic adjustment is not carried out after the closure, only two of the two stores are going to pull out of Beijing.

Stop at the food store

After the closure of Daxing shop in July and the closure of the ten Libao store in early November, the news of Hua Tang shopping mall was pferred to Sanlitun.

Cheng Ning, Minister of the Finance Department of Hua Tang Yang Hua Tang commerce limited, said that the closure of the store was caused by the lease and the poor operating condition.

Regarding the use of the property after the evacuation, the owner of the property side, as the head of the operations department said, is still planning for the venue, so it is not easy to disclose details.

In the halls restaurant, the notice of closing the shop has been placed in front of the food store.

The announcement shows that the food hall of the hall will be closed from December 19th due to the restructuring of the company.

Compared with other supermarket stores in the stores of Hua Tang department store, the food category of the hall is mainly based on fresh food, imported food, alcoholic beverages, cooked food and sundry goods.

Near noon, a large number of white-collar workers working nearby were consumed in the homemade food area of the food Museum, and some of the counters were queued up.

Reporters noted that compared with other stores in the halls, the restaurant is more popular.

Many shelves are now offering 20 percent off promotions.

Cheng Ning said that the food store has gained popularity in the vicinity, attracting a lot of fixed customers with purchasing power.

Different from other store formats, Sanlitun stores mainly focus on high-end boutique food, and the proportion of imported food is higher.

Cheng Ning told reporters that in the supermarket of other stores in the halls shopping center, 3 to 5 boxes of salmon sashimi would take 2 to 3 hours to digest, but in Sanlitun shop, it was sold out in 5 minutes, requiring staff to replenish the goods.

Cheng Ning disclosed that the closure of the food store is not only due to the expiration of the lease, but also due to poor management of the hall.

"In March 2013, Hua Tang Yang Hua Tang Commercial Co., Ltd. took over the Wangfujing Yang Wah Tong store in Shimao department store, Beijing, from the Wangfujing Yang Hua Tang Limited company, and made a new appearance with the" food hall of the halls ".

In the next two years, the food store has been in a good position, but since this year, due to various reasons, the food hall of the halls has not only slowed down but also started to decline.

Through the coordination and consideration of the companies such as Hua sugar Yang Wah commerce limited and Ito Yang Hua Tang (China) Investment Co., Ltd., we finally decided to close the food store.

Fine-tuning

As to whether the Fengtai North Road store and the Asian Sports Village store, which are the only remaining stores in the Chinese market, continue to operate, will the Chinese hall finally bid farewell to the Beijing market. Cheng Ning said that the shops and headquarters had not received the news of stopping operation at present, "two shops are still working as usual, and the financial budget is still in progress."

"At present, the group has not yet made any adjustment instructions, and the proportion of clothes, housing and food in other stores has not been adjusted in a large scale."

Cheng Ning said, limited by Fengtai North Road store and Asian Sports Village store store structure, the possibility of large-scale format adjustment is extremely low.

However, judging from the contents of the remaining two stores, as a "popular harvester"

Or will be increased, which has been dominated by self managed clothing.

In the future, more stores will be operated in the store mode, and supermarkets will increase the proportion of homemade food or imported food.

At present, most traditional department stores in China still operate in the form of joint mode of collecting rent from merchants.

However, with the change of consumption mode, the disadvantages of this mode also gradually appear.

The traditional department store management team should participate in the operation level, unified planning and unified management, but no product development, no industrial chain integration, only a "two landlord".

Strategic pformation has become an insurmountable realistic problem that lies in front of traditional business. This single format has been unable to satisfy consumers' "one-stop" diversified experience consumption needs. If traditional business wants to revitalize, it must be strategically pformed and imminent.

Supply chain is in a vicious circle.

In Beijing, Hua Tong has been criticized for "eating old books" and unable to keep pace with the times.

Ito, vice president of China's vice president of China, and Saegusa Fuhiro, China's president, once said that compared with the Chengdu Ito's hall, the Beijing hall has done relatively little in terms of adjustment and change.

In recent years, Hua Tang has also made adjustments in terms of commodities according to consumer feedback and surveys, but the adjustment is difficult to achieve.

The low performance of the market has led suppliers to consider the divestiture of the loss business. The performance of the halls has not been able to give suppliers confidence, and the operating condition has also created a vicious circle, or even worse.

Close to Hua Tang, a reporter told reporters that in recent years, many suppliers have terminated their cooperation with Hua Tang.

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Ultimately, it makes it impossible to keep up with the change of customer needs, and does not provide customers with more and better services.

However, even if the business of department stores and other businesses has been withering away, it will still adhere to the GMS format as the main direction of operation in Beijing market.

GMS, a large comprehensive supermarket, is a retail format that takes self marketing, sells popular products and combines the advantages of supermarkets and discount stores into a whole with complete varieties and satisfying customers' one-time purchase.

In the Chinese market, the GMS format has been popular due to the expansion of Huatun mall.

However, with the popularity of experiential shopping centers, GMS format gradually lost momentum.

When Hua Tang first entered the Chinese mainland market, it had grasped the market opportunity because of its rapid response to consumer preferences and triggered a revolution in the layout of GMS's "department store + supermarket" format.

Cheng Ning said that at that time, the commercial market in Beijing had not yet matured and the understanding of services was different.

With the development of the times and the change of consumers' consumption concept, consumption mode and consumption demand, Hua Tang falls behind consumers.

Cheng Ning said that in addition to the format or fine adjustment, Fengtai North Road store and Asian Sports Village store will adhere to the business principle and provide consumers with quality products and services.

Compared with the Internet, department stores can still provide consumers with a better sense of five senses. Trying out, trying, eating and trying the "three exercise" will also enhance consumers' experience of goods and services.

According to Lai Yang, in the era of cloud consumption, consumers' rigid demand is approaching zero. In this context, the core value of "one-stop shopping" is seriously affected.

"Consumers used to spend half a day or a day shopping on weekends. Now these needs are solved by the Internet, and consumers prefer to eat, drink, play and enjoy on weekends." even though they have a very high level of management, they are clearly out of touch with consumer demand.

According to Lai, the strategic pformation rather than the fine-tuning is the only thing that the hall is lacking, and the fine tuning is difficult to escape from the doom of Beijing.

Secondly, the operation of the food store should rely on the overall purchasing system of Hua Tang.

This also requires a large number of stable shops as support.

At present, there are only two stores in the hall, and the bargaining power and customization capability of the partners are weakened.

In fact, at present, more than the halls food store, other supermarkets in the department store are also becoming more and more miniaturized.

Shoppers from supermarkets choose bagged bread and go to bakery franchises or shopping centers to choose bread that is eaten now. The way of shopping for consumers has changed greatly.

In addition, with the development of fresh electric business, the demand for goods taken away by consumers is getting lower and lower.