What Are The Consequences Of The Great Escape Of Shenzhen Century Hui?

It has been raining heavily in Hongkong.

At the center of the Yangtze River in central Li Jiacheng, a dozen businessmen from Shenzhen are discussing the countermeasures.

Some people played banners: Hutchison Whampoa fraudulent merchants, and we lost our fortune.

Li Jiacheng's company did not have a positive official response to the development of shopping malls in the 21st century.

In short, the Shenzhen century sink in the desperate situation is really yellow, and Li Jiacheng is already in the heart of England, and Huang is also winding up in the mainland.

They are all tenants of Shenzhen century shopping mall.

According to these people, due to the unsatisfactory opening up of the Shenzhen century project, the merchants who had settled in it suffered losses, while Hutchison Whampoa sent them to court to ask them to pay the rent they owed.

These tenants were forced to meet the top of the Yangtze River Center at the headquarters of Li Jiacheng's business empire.

But the result is even more hopeless.

The century remittance project was built on Huaqiang Road Station on Shenzhen Metro Line 1. The volume of traffic flow is 7 yuan, with a total floor area of about 59 thousand square meters. It is located in the central business district, but the opening rate is less than 30%. The major brands have been withdrawn.

In 2012, Shenzhen and Huang Zhong hang real estate showed their maps when they were inviting merchants.

The map shows that in September 4, 2012, Shenzhen century Hui introduced all the major international brands, including Tommy Hilfiger, Versace Collection, Club Monaco and so on.

With the endorsement of these brands, many businessmen have confidence.

But since its opening in 2014, these brands have disappeared.

At that time, the investment conditions were that the opening rate of shopping malls could reach 70%, the international first line entry and the cinema and playground complex would be in place.

It is also said that Shenzhen century sinks will become an international flagship store in Asia.

However, these commitments have not been fulfilled, even the 20 thousand Party's monk general merchandise department also completely withdrew in August 2015.

The original contract stated: "if the overall signing rate of the shopping mall is below 70%, Party A agrees to exempt Party B from paying the basic rent until the overall signing rate of the shopping mall reaches more than 70%, but Party B still has to pay to Party A the equivalent of the monthly rental fee of the property" during that period.

Since its opening in August 2014, the opening rate of shopping malls has not reached 70%. Shenzhen and Huang Zhong hang real estate in 2016 sent more than 60 tenants to court directly, demanding the recovery of basic rents, promotion fees and liquidated damages.

And it won.

The tenants signed large contracts in those years, and even the restaurants could reach 20 yuan / square days, and the business was fine. But now the market is completely cold and clear, and it has become a losing money business. Only a few restaurants have opened up.

Some tenants rent more than 100 thousand yuan per month, but the turnover is only a few thousand a month.

At present, most of the tenants' Arrears of rent and other expenses have exceeded one million yuan.

What makes many businesses unhappy is that

The rent in some locations of the century shopping mall is only about 100 yuan per square meter per month, but the price of these businesses is 600 to 700 yuan per square meter.

"We all trust Li Jiacheng's brand and we will suffer so badly."

Some merchants have a consistent view.

After the court ruling came out in November, Shenzhen and Huang Zhong hang real estate closed down the communication channels with these merchants.

Mr. Zhou said, "helpless, they can only go to the center of the Yangtze River, demanding high-level communication.

But second days later, I received a lawyer's letter again.

Lawyer's letter,

Since May this year, the use of excessive and illegal acts has damaged the reputation right of Shenzhen and Huang Zhong hang real estate, the real estate group and the chairman of the real estate company, Mr. Li Jiacheng, which destroyed the normal operation order of Shenzhen century shopping mall and the normal office order of Hongkong real estate headquarters.

Shenzhen and Huang Zhong hang real estate have taken the petitioners to the Hongkong high court.

At first, Shenzhen century Hui first opened up business and then invested directly.

After the opening, the investment situation on the first floor, the first floor and the two floor has been bad, and the high-end department store of the 20 thousand party has also withdrawn.

In 2015, the nine square shopping center opened next door to Shenzhen, and many restaurants and brands moved to the nine party.

The nine party is the brand of the shopping center of China Aviation real estate Limited by Share Ltd.

If the position is compared, the century remittance is closer to the Shennan Road than the nine party, and the nine party on the first floor of the century is connected by the century.

"Hong Kong capital" and "good location" are all advantages of century Hui, but they are still unable to restore the declining trend.

Moreover, Huang did not deliberately manage the mall, which led to the unclear positioning planning of Shenzhen century Hui, the confusion of the brand format, the confusion of investment and the fact that any brand could be stationed and let consumers feel very low.