Nearly 300 Thousand Pieces Of Effective Registered Trademarks In Hebei Are How To Do So.

Hebei trademark brand strategy guidance points out that during the "13th Five-Year" period, Hebei will vigorously promote the implementation of trademark brand strategy, striving for the total effective registered trademarks in the province to exceed 350 thousand.

There are more than 300 well-known trademarks and more than 5000 famous trademarks, and the number of geographical indications trademarks in the province has reached more than 50.

To understand Hebei's goal, we need to know some basic data first.

In 2015, Hebei province added 7 pieces of "Weixian County three white watermelon", "Lingshou Danshen", "Qianxi chestnut mushroom", "Caofeidian puffer fish", "Caofeidian Wetland Crab", "Qian'an chestnut" and so on.

Trademarks.

At the fourteenth China International Agricultural Fair in November 8th, Hebei's "snow agriculture" potato, "Chengde Fulong" potato powder, "Guangfu" sweet and sour garlic pickles, "and" fresh fruit and vegetable juice, "Mei Ke Du" Gan Liren, "shell red" jujube, "ginseng island" sea cucumber and other 7 brands of agricultural products were selected as gold products of the agricultural fair.

"Longhua beef cattle" is approved by the State Administration for Industry and Commerce Trademark Office as a national geographic indication trademark.

"Trademark strategy" promotes the county and promotes the quality.

In recent years, Hebei has taken practical measures in trademark registration, use and brand protection.

We should carry out trademark administrative guidance, strengthen guidance and service, establish trademark economic accounts related to market players, improve the working system of trademark liaison officers, and guide unlicensed enterprises to create brand and brand enterprises to create famous brands.

Establish Chi, famous brand brand cultivation resource pool.

Hebei will increase the intensity of trademark mining and cultivation of characteristic agriculture, advanced manufacturing industry and modern service industry, establish famous Chinese trademark and Hebei famous trademark brand cultivation resource pool, select 30 well-known and highly competitive enterprise trademarks as the key cultivation objects of well-known trademarks in China, and select 300 regional leading enterprises with good market prospects for development as trademarks of Hebei famous trademarks.

Encourage Internet + trademark of characteristic agricultural products to build brand.

Policy support should be given to agriculture, modern service industry, high and new technology enterprises, Chinese time-honored brand enterprises and geographical indications trademarks.

We support the encouragement of geographical indication products and special agricultural products to open online shops on Taobao, Jingdong and other electronic business platforms, establish special zones, promote the market channels of Hebei's agricultural product brands, enhance the market influence, attractiveness and competitiveness of agricultural products trademarks, and promote the pformation from Hebei's large agricultural province to large brands of agricultural products.

In 2014, our province launched the provincial "famous brand creation demonstration zone" construction work, nurturing a number of distinctive regional brands with strong competitiveness and effectively enhancing the regional brand value.

By the end of 2015, the Hebei Provincial Bureau of industry and Commerce has identified ten enterprises such as Xinji, ten counties (cities, districts), and Jun Lobo dairy industries as the "demonstration counties (cities, districts) and demonstration enterprises" of Hebei trademark strategy implementation, to promote advanced experience and further enhance the implementation level of trademark brand strategy in our province.

At present, the "national famous brand creation demonstration zone" approved by the province has reached 12, ranking seventh in the country.

In 2016, Qian'an high tech Development Zone and other 8 districts were approved to build. The total number of famous brand building demonstration zones in Hebei has reached 22.

In 2010, Hebei issued the guiding opinions on the loan pledge of trademark exclusive rights in Hebei, and clarified the operation method of financing the financial institutions with the trademark right as a pledge.

Industrial and commercial supervision departments at all levels have taken the initiative to build bridges and communicate information for banks and enterprises, and solve the financing difficulties of enterprises, especially small and micro enterprises through trademark pledge financing. The whole province has secured over 500 million yuan through trademark pledge loans.

In June, we launched the first "ten major agricultural product brand" in Hebei, and the tenth Hebei brand festival in September.

Through organizing "Hebei brand Festival" and "famous brand exhibition" and other activities, we have created a platform for the government to participate in the exchange and promotion of advanced brand building among enterprises, and expand brand awareness.

Hebei industrial and commercial bureau established its name.

The work system of safeguarding rights has opened up a green channel for safeguarding the rights of famous trademark enterprises.

The departments of industry and commerce, public security and the courts should cooperate with each other to establish a cross sectoral joint protection mechanism, and open up information between administrative law enforcement and criminal justice so as to enhance the protection effectiveness of trademark exclusive rights.

We should increase the protection of famous brands and protect the exclusive right to use registered trademarks.

In 2015 alone, 361 cases of trademark infringement were investigated and dealt with in Hebei Province, and 4 million 211 thousand and 700 yuan was fined.

17 thousand cases of trademark infringement and counterfeiting and selling were investigated.

The courts of the whole province have concluded 880 types of intellectual property cases, including 295 cases of trademark disputes.

Beijing, Tianjin and Hebei will carry out trademark protection regional cooperation, and the famous trademarks will achieve "one place recognition, regional recognition and joint insurance".

The cooperation mainly includes establishing regional liaison mechanism, strengthening the linkage of law enforcement, establishing a well-known trademark protection mechanism in different places, mutual recognition of joint trademark brand strategy demonstration enterprises, establishing a well-known trademark remote declaration system, strengthening the logo protection of the Winter Olympic Games, building a sharing platform for trademark management resources, dredging the channels of trademark management information bulletin, building a regional trademark brand exhibition platform, and carrying out regular regional cooperation and exchange activities.

Three places business,

The Department said that a well-known trademark "one place recognition, regional common recognition and joint insurance" mechanism should be implemented and the list should be exchanged in time.

The trademark strategy demonstration enterprises identified by the respective industry and Commerce and market supervision departments shall be notified of each other's list and trademark information, and mutual recognition and intra regional joint guarantee shall be implemented.

In the field of declaration of well-known trademarks, the trademark owners of the three places believe that the trademarks used by others in the region are irregularities and can be declared in different places. The industrial and commercial and market supervisory departments filing the case shall report to the Trademark Bureau of the State Administration for Industry and Commerce in time.

Hebei encourages the forest related enterprises and professional cooperative organizations that support the social forces to implement the brand strategy. The provincial government will reward 500 thousand yuan for the recognition of well-known trademarks, and the local government will award a total of 100 thousand yuan for the famous trademarks, famous brand products, green, organic, geographical indications and provincial famous brand products.