Trademark Trade Industry Is Facing A Shuffle.

"As the application window for trademark registration has been gradually opened in various places, the trademark office which accepts the application of trademark registration as the main mode of profit will face more and more pressure of survival."

Yesterday, the responsible person of the Yiwu intellectual property service alliance said that this month, the first batch of newly established 13 trademark registration applications accepted by the State Administration for Industry and Commerce began to operate in a comprehensive way, which means that it is possible to open more similar windows around the country in the future.

For traditional trademark firms,

The time has come.

It is reported that in the first batch of newly accepted windows in all parts of the country, it belongs to the Ningbo municipal market supervision and Administration Bureau.

Prior to that, the Taizhou municipal market supervision bureau has been launched as one of the pilot sites commissioned by the Trademark Office to set up a trademark acceptance office.

"After the application of the trademark registration window is opened everywhere, the local trademark applicant can submit the application materials at the nearest window, and do not need to go to Beijing to submit an application as in the past, or to apply for a commission through a trademark office."

Xu Jie, director of the Xu Jie Trademark Office in Yiwu, said that in the next two or three years, a trademark applicant may not even need to complete a paper application, and can directly submit information on the application for trademark registration by himself directly from the current development trend of the industry.

The relevant person in charge of the Yiwu intellectual property service alliance said that the way of application for trademark registration has become more convenient and efficient, which will largely divert the number of accepted trademarks, and subsequently affect the business volume of the relevant practitioners.

According to incomplete statistics from the service alliance, there are still many local firms that need to rely on trademark registration to maintain their operations.

If these

Without changing the mode of operation, it will probably be eliminated in the near future.

"In the case of employees, some trademark offices have tried to shift their focus of operation or expand related businesses, such as helping enterprises pfer trademarks or providing trademarks to enterprises.

And so on, hoping to gradually weaken the proportion of trademark registration application business.

Huang, a trademark practitioner in Yiwu, said that in the long run, establishing good interaction with enterprises and forming long-term cooperation may become the main development goal of trademark offices.

In this regard, Xu Jie believes that whether it is for its own development, or in order to obtain customer trust, trademark offices should work harder in terms of professionalism. In addition to the gradual reduction of trademark registration application business, we can focus on trademark fraud, intellectual property litigation, trademark protection and other contents, and provide tailored package services for specific needs of enterprises.

Of course, to achieve this goal, trademark offices need more professionals to support them.

Reporters learned in the interview that when Yiwu's enterprises and business companies are in the initial stage of development, the demand for trademark registration applications will be greater. When the enterprises and companies are in a healthy development, the demand for trademark rights protection, use protection and other aspects will be rapidly enlarged. This also shows from the side that traditional trademark firms will hardly survive if they can not change their service contents as soon as possible and enhance their competitive potential.

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The World Intellectual Property Organization (WIPO) released the annual report on World Intellectual Property indicators.

The report shows that in 2015, the total number of trademark applications in the world was 6 million, accounting for 8 million 400 thousand items, with the largest number of trademark applications in China, accounting for 2 million 830 thousand by category, accounting for 1/3 of the total number of applications worldwide.

The report points out that in 2015, China had the largest number of trademark application activities up to now. Due to China's push, the global trademark application volume increased 15.3% in 2015, the highest growth rate since 2000.

The number of trademark applications ranked second and third respectively were the United States (517297) and the European Union (366383), fourth and fifth were Japan (345070) and India (289843).

In the top 20, the growth rate of trademark applications in 2015 was two digits in Japan (43%), Italy (32.6%), China (27.4%), India (21.9%) and South Korea (13.9%).

Apart from trademarks, China also maintains a leading global position in patent and industrial design applications.

The report shows that in 2015, Chinese innovators submitted most patent applications (1010406), followed by the United States (526296) and Japan (454285).

In 2015, the number of applications for industrial designs increased by 2.3%, mainly from China, Korea and the United States.

The Chinese authority has received 569059 designs, accounting for half of the total number of applications worldwide.