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    The Internet Has A Lot Of Opportunities In The World. Brand Touches Bring New Bonus To The Electricity Supplier.

    2016/11/28 22:04:00 52

    Brand StrategyE-CommerceMarket Market

    New retail has come, and online and offline integration accelerates.

    New retail refers to the future integration of online, offline and logistics.

    Since the beginning of this year, the SW business index has been largely retraced.

    As of November 7, 2016, the SW business trade index fell 16.07% overall, ranked 23 in the 28 sector, and lost 6.03 percentage points in the Shanghai and Shenzhen 300 index.

    The two tier sub sectors are severely differentiated.

    retail

    In the plate, department stores fell 11.41%, supermarkets dropped 8.85%, multi industry retail sales fell 14.66%, general property management in commercial property sector fell 27.65%, and the professional market fell 16.38%, the decline was significantly greater than that of Shanghai and Shenzhen 300.

    The growth rate of the industry has slowed down significantly.

    As of October 2016, the total retail sales of social consumer goods amounted to 269601 billion yuan, up 10.3% over the same period last year, and the growth rate dropped by 0.28 percentage points over the same period last year. The growth rate in October was only 10%, down 0.7 percentage points from 10.7% in September.

    The year-on-year growth rate of 100 and 50 large retail enterprises also slowed down significantly.

      

    Listed company

    There has been no marked improvement in performance.

    The operating income of 21 companies in SW department stores increased by 4.30%, 6.68% and 16.58% respectively in 2016Q1, Q2 and Q3.

    From the perspective of net profit, profitability continued to deteriorate. Net profit of 2016Q1 and Q2 fell 8.55% and 24.68% respectively.

    The revenue growth of 8 companies in the SW supermarket sector slowed down, while 2016Q1, Q2 and Q3 grew by 6.05%, 2.63% and 4.59% respectively.

    2016Q1 net profit fell 19.36% year-on-year.

    Electricity supplier B2C accounted for a substantial increase, e-commerce generation operation industry promising.

    Consumption upgrading, online retail account for a substantial increase in total retail sales of consumer goods, increasing proportion of B2C and continuous offline shutdown of offline stores in recent years have prompted more and more brands to start touching the net, and have begun to open their official flagship store on Tmall, Jingdong and other platforms.

    The centralized catenary of the brand has driven the rapid development of the electricity supplier on behalf of the operation industry. The electricity supplier operation refers to a service mode for the enterprise to provide a full service electronic commerce service, which includes IT solutions, marketing promotion, store operation, customer service, warehousing and logistics.

    Online retailers

    The scale of the operation market has reached 424 billion 800 million yuan in 2015, and it is expected to exceed two trillion by 2020.

    Related links:

    Survey data released by the National Retail Federation on 27 showed that the total retail sales in the US were about $44 billion 500 million this Thanksgiving weekend, a slight decrease compared with the same period last year.

    According to the survey, the number of shoppers participating in Thanksgiving weekend shopping increased by about 2% to 154 million this year, but the per capita consumption volume dropped by about 3.5% to 289.19 US dollars in 2015, resulting in a slight decrease of 1.56% in total consumption compared with last year.

    Matthew Shea, President and chief executive officer of the National Retail Federation, said that for retailers, this year's Thanksgiving weekend sales were good, and consumers' experience was better because 1/3 of consumers said they had a discount on goods purchased.

    In the United States, 11 and December are known as the year-end shopping season, and their total retail sales can account for 1/5 of the US retail sales for the whole year.

    The survey found that although nearly half of the year-end shopping season has been completed, 23% of consumers have not started shopping, up from 19% last year, which means that American retailers will have more business opportunities in December.

    On the same day, the group also predicted that the number of shoppers participating in the largest online shopping festival "Internet Monday" was 122 million, slightly higher than last year's 121 million.

    The fourth Thursday of November is Thanksgiving Day in the United States.

    Along with the rise and rapid development of online shopping, in 2005, on Monday, Thanksgiving Day, it became a holiday of online shopping. It was called "network Monday".

    According to the forecast issued by the National Federation of retailers in October, the total retail sales (excluding automobiles, refueling and catering) will reach US $655 billion 800 million at the end of this year, up 3.6% from the same period last year.


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