Focus On The Six Major Trends Of The Textile Industry In 2018 Spring And Summer

The best part of the magic is to open up the answer, surprise and surprise. But the test magician is just the preparation time before the "surprise moment". It is also the case for exploring the latest trend of China's textile fabrics.

In November 29th,

On the second day, we will organize our thinking from the crowd raising thinking of lifestyle, consumer market and color trend in November 28th, focusing on fabric plates, designers, pboundary elites, industry experts, and internationally renowned fiber organizations.

Enterprises and fabric enterprises continue to burn their brains together to create a popular trend.

Below, follow the world clothing shoes and hat net Xiaobian together to find out the details.

Under the joint promotion of China Textile Information Center and the national textile product development center, the research and dissemination of China's textile fabric fashion trend and the first participation of alliance companies in the trend proposal will be the first time to make its own voice -- focus on the market, focus on technology, or do you have other thoughts?

Designer's thinking: revisit the classics, learn the old and know the new

Zhang Yijing, creative director of EjingZhang studio

Zhang Yijing, creative director of EjingZhang studio in England, shared with her the experience of participating in fabric design in Europe. She said that many fashion designers were chasing fashion and young people, so their design directors were always changed, but must they?

Zhang Yijing's PPT sharing

Taking her experience in the European Benz Corp as an example, she pays attention to the antique auto show every year, looking at these classic displays, which can extract the colors, lines, shapes, and so on, and inspire more new designs.

Many classic colors such as blue and white have a classic design in history. She will integrate the classic understanding with the latest ideas and techniques into fabric design.

Crossover thinking: let aromatic into the fabric of bone marrow

Wu Yan, chief representative of Greater China in Air Aroma, Australia

Products that attract consumers may not just be pleasing to the eye.

The keynote speech of Wu Yan, chief executive of Air Aroma, Australia, is "new exploration of fabrics: aroma and color". From the perspective of smell, we share the influence of fragrance on textile fabrics. What is more fragrant than anything else can arouse people's deep memory.

Wu Yan's PPT sharing

From the three aspects of "fabric + fragrance fiber", "fabric + fragrance film", "fabric + fragrant atmosphere capsule", the "smell marketing" idea of fragrance crossover fabric is introduced.

Imagine what kind of market effect different fabrics will emit different fragrances? Wu Yan combined with men's fashion brand Hiro Clark, Wacoal

Otoko Kaoru shirt and other practical cases, to talk about the fragrance and textile and garment all kinds of possibilities.

Technology dimension: fabric development can walk "new"

Zhu Lijuan, deputy director of science and Technology Information Department of China Textile Information Center

"The pformation of every industry is often driven by the promotion of science and technology."

Zhu Lijuan, deputy director of the Ministry of science and technology information of China Textile Information Center, said that looking forward to the trend of China's textile fabric needs to understand the application of new fiber technology in fabric development.

What are the advantages of the new fibers such as coloring fibers and so on? What are the new technologies such as double core spun yarn, pure wool knitted velvet yarn and so on? What are the new technologies corresponding to the new technology of positioning interval spraying and dyeing, and how can we do the ecological environmental protection advocated by the state? Zhu Lijuan systematically shares the 4 aspects of "new fiber", "new technology", "new technology" and "ecological environmental protection".

Zhu Lijuan's PPT sharing

Fiber / yarn: focus on the whole industry chain, win win in fashion and ecology

Kong Cong, product development specialist of Shandong Lian run new Mstar Technology Ltd

For the 2018 spring and summer yarn trend, the research and dissemination of China's textile fabric fashion trend, Kong Cong, a product development specialist of Shandong alliance new Mstar Technology Ltd, has brought more comprehensive consideration. He said that in the whole industry chain of textile and apparel, the production and application of yarns are affected by the increasingly diversified social life. Therefore, they explore the trend of 2018 spring and summer. They will not only focus on the multiple combination of short fiber and filament, but also analyze the works of world-renowned designers such as Lssey Miyake.

Kong Cong's PPT sharing

In Kong Cong's sharing, sports storm, extreme simplicity, cross boundary experience and return to the true 4 themes all involve a wide range of industrial information.

Zhang Lei, technical manager of China group, Lan Jing group

According to the world's clothing and shoe net, "innovation brings value to products."

It is an important idea that Zhang Lei, technical manager of China group of Lan Jing group, shared the theme. Lan Jing's three generation cellulose fiber -- Lan Jing viscose, Lan Jing Mu Er, Tian Si is the combination of fashion and environmental protection in technological innovation.

For example, the processing cost page of medium depth colored blue essence viscose COLOR is only 20% of the cost of reactive dyed yarn dyed products, while the textile made by Lan Jing COLOR is bright and durable, and its processing can save 75% of water, which is fashionable, low cost and eco-friendly.

Zhang Lei says the LAN fiber can make more colors in the spring and summer of 2018.

Zhang Lei's PPT sharing

Trend study: multidimensional factors create multiple "facial values".

Yu Tingting, trend researcher of China Textile Information Center

Yu Tingting, a fashion trend researcher of the China Textile Information Center, introduced the research results of the 2018 spring and summer men's clothing trends. From the internal and external, the public and the individual 2 dimensions, the men's clothing materials were divided into four categories: new products, competitive, profit oriented and sales oriented. A comprehensive analysis was conducted to show the fabrics used for the representative brands such as Alexander McQueen and Craig Green. The background factors such as the "asexual economy" and "market consumption level" were analyzed synchronously, and the fashion trend of men's clothing in 2018 spring and summer was interpreted from the perspectives of culture, economy and art.

Yu Tingting's PPT sharing

Liu Yan, trend researcher of China Textile Information Center

Liu Yan, the trend of China Textile Information Center trend researcher, has brought "2018 spring and summer women's fabric fashion trend" to share.

Will there be an unexpected appearance of colorful and colorful women's clothing? The women's clothing with functional functional fabrics is widely used. If the combination of sports, lace and new knit will bring difference, what will the fashion trend of the 2018 spring and summer women's wear fabrics be? Liu Yan divides it into new movement, new adornment, simple natural style, new structuralism, Baroque fashion and 5 aspects of restoring ancient people, each side has humanized artistic expression.

Liu Yan's PPT sharing

Alliance fabric Enterprises: for the first time, they have the strongest voice.

Three representatives from the Chinese textile fabric fashion trend research and publishing alliance have participated in the process. They first shared the trend of fabric in their own eyes from the fabric research and development of demand oriented, analyzed the precision and the forefront, and aroused the warm concern of the guests here.

Wang Yanlan, Minister of product development, Shandong Ruyi Wool Textile Co., Ltd., Jining

First of all, the analysis of the consumer market is the first link of Wang Yanlan, Minister of product development of Shandong Ruyi Wool Textile Co., Ltd., to share the "2018 spring and summer fine wool fabric trend". The consumer group decides the direction of the product. She said that the trend of fine wool fabric should be light, luxurious, light, technology, intelligence, ecology and humanity. So the 3 trend themes of Ruyi are light touch, sensory energy and multiple harmony.

For example, create a cool wool product series for 35-45 year old successful people, and Ruyi will also provide all-round customization from raw materials to clothing.

Wang Yanlan's PPT sharing

Fu Aifen, deputy director of product development center of Jiangsu Dan Mao textile Limited by Share Ltd

Fu Aifen, deputy director of product development center of Jiangsu Dan Mao textile Limited by Share Ltd, has a more concise and straightforward sharing of the fashion trends of 2018 spring and summer worsted fabrics. In the generalization of the 4 major trends of Taoist nature, adventure, space exploration and urban unruly, fabrics are introduced from 3 levels, including raw materials, quality patterns and markets. Even though the color intention of fabrics covers all things, the trend is also clear.

Fu Aifen's PPT sharing

Daly, deputy general manager of marketing of Zhejiang silk (Zhejiang) Co., Ltd.

Su Shujuan, vice general manager of marketing of Daly silk (Zhejiang) Co., Ltd., has brought together the "2018 spring and summer silk fabric fashion trend". It has introduced 3 aspects, including pattern design, organization technology and material utilization. Among them, the pattern design is quite representative, and the pattern from the photography art is applied to the silk fabric, which is a major feature of Daly silk. At the same time, the skillful combination of the technology and material application makes Daly silk more room to play in the future trend.

Su Shujuan's PPT sharing

In November 29th, the 2018 spring and summer textile fashion trend proposal in China will further screen and optimize the key words of "2018 spring and summer textile fashion trends in China" and form a clearer "trend map".

It is worth mentioning that the research and dissemination of China's textile fabric fashion trend and the release of the first collective voice of alliance enterprises in the course of the trend proposal, has been accumulating great strength with the continuous enhancement of the wisdom and strength of the industry and the public, and is pushing China to get more fashion discourse power on the international stage.

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