The Globalization Of "Black Five" Penetrates China'S Pace And Continues To Accelerate.

Recently, the sea edition " Double 11 "Black Friday" (hereinafter referred to as "black five") came to an end. This shopping carnival, which belonged to the westerners, was introduced into China in recent years by the Chinese electricity supplier who likes to create Festival. Although no "double 11" has been popular, it has gained more and more attention. Black five The penetration of cross-border electricity providers is also gradually improving.

The "black five" of Globalization

This year, Tmall international and Jingdong purchase worldwide. Amazon China, honey bud, ocean pier, Gome online, NetEase koala sea shopping, Feng Xi Hai Tao, Xiao Hong Shu, darling and so on have joined the "black five" team. On the occasion of the curtain down of "black five", in November 29th, the princess of pea, a Japanese vertical electricity supplier, announced that it had completed a new round of US $26 million B round of financing and reached a deep cooperation with Taobao global purchase.

Unlike the hustle and bustle of 2015, cross-border electricity providers faced different policy environments this year. On November 15th, the Ministry of Commerce issued a website that the spanition period of cross-border electricity retail import regulation was further postponed to the end of 2017. The new deal adjustment happens to be "black five" before, for cross-border import electricity supplier is undoubtedly a major positive news.

According to the monitoring data of the China Electronic Commerce Research Center, in the US, the online retail sales of "black five" and "two days" increased by 18% over the same period last year, reaching US $5 billion 270 million, and the number of users reached 22 billion 600 million times. On the same day, the volume of online shopping spanactions in the United States hit a record of $3 billion 340 million, the first time to exceed $3 billion, of which mobile terminals accounted for 40%.

The domestic cross-border electricity providers also have good results. The 10 minute trading volume of the foreign terminal "black five" has exceeded 60 million yuan, which is 6 times the same period in 2015. During the "black five" period, the unit price exceeded 700 yuan, the unit price increased by nearly 29% compared with last year, and the consumption per capita was nearly 3000 yuan. The ten day 2016 black ferry Friday's big boost was 6 times the 2015 black five.

In November 25th, on the day of "black five", Tmall international broke through the "black five" all day trading volume at 7 a.m. 02 points in 2015, accounting for 74.55% of new users, of whom 60% were 18 to 35 years old.

In addition, it is worth noting that among all the cross-border e-commerce providers participating in the "black five" promotion, the NetEase koala sea purchased "black five" on the same day in Hangzhou, Ningbo and other major cross-border bonded areas across the country, and achieved the first sales results. This cross-border electricity supplier's dark horse momentum can not be underestimated.

"Black five" was originally a offline shopping festival, but it was almost swept away by electricity providers in China. This year, the online shopping volume of "black five" has also hit a record high. In response, Mo Daiqing, director and senior analyst of the online retail department of the China Electronic Commerce Research Center, said that "black five" has become a global trend. When online and offline are in a balance, the convenience brought by mobile terminals is in line with consumers' shopping methods.

Reporters noted that this year's "black five" promotion activities started earlier than in previous years, the ocean terminal in November 18th to start the "black five" big promotion, Tmall international, NetEase koala purchase, honey bud and other cross-border import platform also before the "black five" before the warm-up, the promotion time extended.

Mo Daiqing believes that this year's "black five" time has been extended because of the "double 11" in the past few days, the major platform to seize the consumer has not yet gone shopping enthusiasm, once again aroused consumer desire to buy, to attract consumers eye, so that big promotion to achieve better results.

As a traditional purchase festival in the United States, the "black five" purchasing enthusiasm has spread to European and Asian online businesses and offline stores in recent years. Thanks to the marketing offensive of cross-border electricity providers, the popularity of "black five" in China is also getting higher and higher.

Cao Lei, director of the China Electronic Commerce Research Center, said that "black five" showed the characteristics of globalization, which is an embodiment of economic globalization and trade globalization.

Cao Lei told reporters that the young generation aged 20 to 35 is the main force of overseas shopping, and the sea buying crowd is extending from the first line to the two or three line city. "Compared with the past, the overall frequency of overseas shopping has greatly improved, and consumers' preference for sea shopping has also been increasing from the rigid demand of milk powder diapers and so on to the soft demand combined with personality and interest, which has opened up the upgrading of consumption." China's e-commerce research center predicts that by 2020, the scale of cross-border e-commerce spanactions in China will reach 12 trillion yuan, accounting for about 37.6% of China's total import and export volume, and the proportion of cross-border e-commerce retail sales will exceed 30%.

Penetration rate continues to accelerate.

Although cross border consumption still has some drawbacks in terms of logistics and commodity sources, it is undeniable that the "black five" has become more and more popular in China, and consumer enthusiasm has been increasing. Mo Daiqing believes that the "black five" presents a hot trend. From the consumer's point of view, the Christmas season and black Friday are in the autumn and winter conversion season. Some specific commodities such as winter clothing shopping demand is very hot. It is a good time for businesses to expand their market share rapidly, and the demand for consumers' foreign goods is increasing day by day. The penetration rate of "black five" has accelerated significantly in China. For cross-border import electricity providers, "black Friday" is a good opportunity to cultivate the market and stimulate the cross-border electricity supplier market. However, "black five" is not the normal form of cross-border import electricity suppliers. In the future, cross-border import business enterprises need to concentrate on building brands and increasing the category of commodities, and create a perfect supply chain system to meet increasingly diversified consumer demand on selected products.

It is worth noting that during the "black five" period this year, the RMB exchange rate fluctuated and the depreciation rate was large, which meant that the same commodity needed more Renminbi than before. "Black five" discount sales and RMB depreciation are offset, and the discount is relatively reduced. Mo Daiqing pointed out that the exchange rate changes have a certain impact on cross-border import of electricity providers, for large platform electricity providers, the short-term impact will not be too large, and for some small and medium businesses, the profit space will be compressed. From a consumer perspective, users who are more sensitive to price may find alternatives.

In addition, in the process of cross-border shopping, logistics has always been a headache for consumers and businesses. Cross border logistics usually takes a long time, and the spanportation cost is high, making cross-border consumption threshold much higher than domestic electricity consumption. At present, there are many forms of cross-border online shopping, mainly overseas direct mail, overseas mail collection, bonded import three kinds, different forms of cross border logistics have their own advantages and disadvantages.

The platform based cross-border electronic business platform generally adopts overseas direct mail mode, which is shipped overseas, through the delivery of one-time express, and generally has the procurement way of goods. The self run cross-border electricity supplier adopts the bonded import mode, which can be stocked to the domestic bonded warehouse in advance, and the distribution speed is fast, but there is a probability of adulteration. Individual sellers and overseas electronic business platforms generally use overseas mail collection mode. Many different buyers use the same package to deliver goods overseas, and then split the packages and deliver them to the mainland. The mode is low in freight rate, but the logistics time is long, and the logistics time is long.

However, with the increase of cross-border electricity providers' investment in logistics, the time of cross border shopping is gradually shortened. For example, the cross border logistics of Beihai international built by the ocean terminal, during the "black five" period this year, it has made adequate preparations in charter flights, storage expansion, system upgrading and so on. The average time limit for signing from the goods station to the consumers has been shortened to 5 days.