Technology, The New Engine Of China's Clothing Industry

"Reform and opening up, globalization, vast territory, huge population base, supermarkets, and applicable policies.

All the elements are flowing to this country with high endowments.

China's development seems to surpass France's glorious 30 years, the growth cycle of the progressive era of the United States, and is breaking the world's prosperity record for hundreds of years.

Technology not only stirs up industry and market, but also brings great impact on humanity.

Human social pformation is caused by the progress of science and technology, and the relationship and ethics between man and man, man and society, reality and virtual, and between mankind and the planet are being reorganized.

This is a new cognitive revolution brought about by the progress of science and technology, and even some experts assert that this change is comparable to the "axis age" of human civilization between 600 B.C. and 300 years ago, or the Renaissance from fourteenth Century to sixteenth Century.

In a dream era, China's textile and garment industry has absorbed all nutrients, and has also shown its own greatness.

In the 80s of last century, after the sowing and cultivation and precipitation, the industry of the last century reached the top of the domestic consumer market, the largest contribution of employment and the world's first export industry.

Growth has almost become the habit of Chinese industry and entrepreneurs, and is taken for granted.

However, the growth in recent years is accompanied by a few bitterness.

When the impact of the Internet is not enough to explain the current predicament, all kinds of marketing pformation, design innovation, capital operation, and even our past and present methods seem to be no longer effective. When we can no longer use the adjustment and economic cycle in the past to comfort our mood, we begin to truly appreciate the test.

In the peak slip, deep introspection.

Where is the new peak of China's textile and garment industry?

It's technology!

We are in a period of profound change.

After the flattening of the world, design aesthetics, marketing mode and capital means no longer have the magic of turning gold into gold.

In fact, industrial people have learned these techniques in decades of temper.

Technology is still the primary productive force.

If the power of manufacturing, design, marketing, and capital is presented in the market competition with competitors, it is merely a re division of the cake on the "stock". Then, technology has enough source of spring to generate "increments".

Technology not only stirs up industry and market, but also brings great impact on humanity.

Human social pformation is caused by the progress of science and technology, and the relationship and ethics between man and man, man and society, reality and virtual, and between mankind and the planet are being reorganized.

For example, VR/AR technology will enhance human sensory cognition, the boundaries between fuzzy reality and virtual reality. Artificial intelligence will greatly extend and pcend human neurocognition. The era of new human beings or the coexistence of mankind and new humans will soon come.

This is a new cognitive revolution brought about by the progress of science and technology, and even some experts assert that this change is comparable to the "axis age" of human civilization between 600 B.C. and 300 years ago, or the Renaissance from fourteenth Century to sixteenth Century.

Since the industrial revolution, technology has rewritten the material conditions of human existence, reshaping the philosophy of culture, society and even human existence.

The textile industry has been fortunate to become the first industry to benefit from this force.

Since the late nineteenth Century, the invention of sewing machines and artificial dyes has given rise to the rise of modern fashion industry, and fashion and technology are beginning to go hand in hand and go hand in hand.

By twenty-first Century, the trend of technology brought into fashion has become more and more powerful. All countries in the world have launched synergy resources at various levels such as policy, academia and industry, trying to apply new technologies in fiber materials, manufacturing technology, clothing display, clothing marketing and so on to open up a new world fashion.

Obviously, the strategic choice is undoubtedly stepping out of the Red Sea and attacking the blue sea unmanned area.

On the contrary, under the impact of world technology, the combination of fashion and technology in China's apparel industry is still mostly confined to the surface applications such as Internet use, tool software and e-commerce, and become a new slave of science and technology.

Looking at the history of the development of fashion technology in the world, it can be roughly divided into three stages.

The first stage is the supply side driving stage.

Latent basic consumer demand drives all the kinetic energy of science and technology in the industrial field. No matter from the production of clothing materials to clothing design, production and production, logistics, terminal sales, process management and so on, from extensive to intensive, from regional production to global supply, technology is creating an efficiency revolution.

The second stage is the consumption driven stage.

Humanism, long holidays, overproduction, experience appeals...

Resulting in the evolution of clothing from the attributes of durable consumer goods to the attributes of fast moving consumer goods.

Clothing is no longer just a functional product, but has more symbolic meaning and spiritual value.

The trend of humanization, individuation and branding drives fashion to become a new consumerist's compensatory material, and becomes a stimulant for experiencing pleasure and the revelry of the gods.

The third stage is the intelligent driving stage.

With the popularity of intelligent products such as Internet of things, wearable devices and the development of artificial intelligence, clothing is no longer cold, but a personalized product with temperature.

The dialogue between man and things makes things become the extension of human life and emotion.

So, what are the ways to combine the current fashion and technology?

Functional appeal route.

It is true that history has never forgotten the integration of fashion and technology.

In past experience, in addition to the obvious innovation of new materials and the improvement of weaving technology, there have been many experiments in the "cross-border" marriage of material.

For example, through the finishing process, some functional appeals of chemical substances are attached to the fabric, and functional additives are added into the fabric.

Resource saving route.

Constrained by the growing shortage of oil bottlenecks and the excessive encroachment of plant fibers on cultivated land, fiber materials giants have developed cellulose fibers and protein fibers.

Environmental protection route.

After the clothing is recovered, it dissolves and separates the reproducible substances.

Many multinational companies with environmental protection have taken the lead with their technological strength, and some enterprises in the developing countries have begun to follow this step.

Business support routes.

In every aspect of the industrial chain, especially in the channels and terminals, the combination and utilization of information and data lead to the efficient operation of the industry in time and space, bringing about the pformation of management mode, marketing mode and consumption pattern.

Some of the new technologies are still moving along the path of the past, with new achievements and some new revolutionary developments.

Material technology has once again become a vanguard.

Implantable functional appeal lines have made new achievements.

The fabric of weft and weft is obviously convenient for material implantation.

It is possible to weave wireless circuits into textiles and make electronic fabrics.

Consumers can perform some simple functional operations on mobile phones in touch with the fabric itself.

Microsoft also introduced designer cooperation money, which can recharge the phone.

These washable electronic fabrics look the same as ordinary fabrics.

Concordia University and scientists are developing a kind of

It pforms the motion of human body into electricity and uses it to drive a new "electronic structure" micro current.

In their new fabrics, they can independently store energy through their body movements to recharge their batteries and change their appearance, such as changing colors.

British researchers have developed self-adaptive fabrics.

This new material can control airflow and humidity, and make the body more comfortable in various temperatures and various environments.

Scientists at Massachusetts Institute of Technology are developing fabrics that can be restructured and healed, just like skin.

Technical experts and scientists from various countries have seen the characteristics of fiber fabrics endow clothing with new possibilities and have launched their ambitions.

Making technology is another important technology application direction.

The reform of world textile and clothing production is also in full swing.

For example, 3D printing technology, which we know very well, has attracted much attention in the fashion industry.

Researchers at Loughborough University have launched a new project, which combines the global textile and garment manufacturing group to create a new 3D printer.

This project can directly use raw materials, such as polymers, and use 3D technology to complete the printing of garments in 24 hours in a single production operation.

This indicates that we will not have to try it in the store in the future.

Using 3D scanning printing technology combined with AR/VR technology, we can try out clothes in virtual space, customize the materials and colors that we like. After testing the clothes and shoes we like, we can purchase them online and print them directly from the 3D printer.

This will completely change the way of making clothes and buying clothes.

How will the maturity of this technology affect the future of China's textile and garment industry? It is obvious that the production chain of textile and clothing will probably be rewritten.

Mass production of "classical" clothing production mode will gradually be partially replaced by localization.

The advantages of large factories are no longer that the equipment for making clothes is simplified, and consumers can print their own clothes according to their own sizes.

This raises a new topic: can China reshape the world garment manufacturing pattern in another way, with the cost advantage no longer in the future and in the future?

Clothing display is another area vulnerable to impact and change.

Today's classic conference mode will be replaced by electronic mode.

The hot topics now

"Show is buy" mode, so that consumers can directly order after the press conference.

Scientists at the City University of Manchester, UK are developing a surreal and perfect digital entertainment through the combination of 3D body scanner and Hollywood style motion capture device.

This indicates that in the future we will see the possibility of the fashion brand conference being truly presented in the eyes of the world audience.

Audiences around the world can conduct a complete three-dimensional exploration, viewing clothes from different perspectives, and far exceeding the number of fashion week launches.

Besides, we should not overlook the future changes that some disruptive basic technologies will bring to the fashion industry. These may not have happened or are happening.

For example, the application of Internet of things will greatly improve the storage management, supply chain management and information sharing of garment enterprises.

The application of big data technology will accurately track and capture consumer preferences, habits, colors and other data.

The application of VR technology will provide virtual design scenarios for designers and produce design models and data in digital storage mode.

VR technology will also greatly enhance the experience and immersion of fashion show and fitting room, and enhance the interactive relationship between consumers and clothing retailing.

The development of AI technology will be greatly improved.

The level of intelligence.

Under the background of industry 4, most of the production workers and fashion editors of garment enterprises will be replaced by intelligent robots. Different types of intelligent clothing and wearable devices will continue to emerge.

Technology is subverting the form of clothing display, sales and consumption, thus affecting the marketing and business mode of the entire garment industry.

When the industrial economy is in a predicament, anxious people always yearn for a surge of "deep submergence force", which is a surge of energy and gives new energy to the economy.

However, we cannot hope for the mysterious forces outside.

Instead, we should set an example and take the lead in creating new technologies.

We know that fashion is cyclical in nature, and technology is constantly seeking to cross.

In the past, we have biased our attention to the expressive power of art, but the importance of the endogenous technology is obviously insufficient.

Technology is not only an extension of our arms, it may also help us to get the best of it.

New materials, new processes and new processes promote new marketing mode and new management mode.

It will be able to make clothes that we have never thought of making, and will bring new beauty to the garment industry.

Science and technology not only spawn new creations, but also bring about revolution in production mode and consumption pattern.

The way of economic organization is also reconstructed.

Inter industry, cross industry, and cross industry technology alliances have become more common, and closer cooperation between companies and countries has been established.

However, what is more important is: who is the master of power?

The players who master the strength of scientific research are often the makers of the new rules and the leaders of the above social organizations.

In the age of globalization, the power of pnational corporations can even surpass national governments and become the controllers of social economic order.

The change in the negotiating table of the company is fundamentally restructuring the world economic power.

In the world fiber giants, we have seen their high-tech destructive power, repeatedly launched a clothing industry's subversive movement.

And every time we cut the scientific and technological strength of the garment industry is the reorganization of the world's textile and garment pattern.

The hard-working low-end manufacturers have been reduced to the downstream of technology giants and become the cheap productivity of their established rules of the game and enslaved them.

We must revisit Marx's famous saying: philosophers are always explaining the world without ceasing, and the important thing is to pform the world.

Our textile and garment industry must immediately wake up, overthrow the old rules and embrace technology in a forward-looking way.

If so, Chinese fashion can truly stand at the peak of world fashion.

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