China'S Consumption Upgrades, Fashion Buyers, New Opportunities For Professionalization

Now the times are advancing, the economy is developing, and the consumption habits of Chinese consumers are changing. China is ushering in a new wave of consumption upgrading.

In this wave, the fashion buyer shop has become a "dark horse" in the fashion market in recent years.

As for the development of fashion industry, the buyer is an important part of circulation. China's fashion industry is no shortage of buyers. Then, in the new era of consumption upgrading, whether the development of China's fashion buyer industry has ushered in new opportunities? What are the differences with foreign buyers?

A fashion buyer is a career that only a few people can live with hold.

For many people, it is a more mysterious occupation. Many people do not know what the fashion buyer really is.

In fact, the fashion buyer is the most fashionable occupation in the fashion trend. It has four or fifty years history abroad, but in China, it is still a new thing.

Fashion buyers often travel around the world, wandering in the great show and department stores.

They are frequent guests of the first stage of the fashion week. They always pay attention to the latest popular information, catch the latest products, have a keen sense of smell for the fashion trend, and have good foresight and anticipation for the market.

As the actual manipulators in the buying and selling chain, they can even control the designer's brush.

It is also agreed that fashion buyers are bright and relaxing jobs, but not everyone can be a professional buyer.

According to the understanding of the world clothing shoes and hat net, although buying a buyer is a food industry that depends on the eyes, there are many untold hardships.

Before purchasing, a lot of detailed plans should be made. In the process of buying, hundreds of brands should be displayed and selected according to the brand's popularity, quality and price.

Often from early to late, there is no time to eat.

Besides, fashion buyers not only need to have higher professional quality, but also have certain requirements for personal accomplishment. They must be a versatile and versatile fashion business talent.

In addition to understanding the basic knowledge of design, fabric, technology and so on, we should also understand the psychology of the consumer and the dynamic analysis of the market, as well as the professional knowledge of the finance, the store operation and so on.

Consumption upgrades, fashion buyers usher in new opportunities

With the gradual rise of the domestic fashion industry and the rising demand for personalized consumers, more and more consumers are moving from the pursuit of international famous brands to the distinctive buyers' stores, in order to achieve a unique specialization.

Fashion buyer shops have come to China in spring.

Starting in 2010, from overseas groups such as lac, I.T, and 10 Corso Como to local buyer shops such as peppermint, glutinous rice, onion and so on, from Beijing, Shanghai to Hangzhou and Shenyang, all kinds of buyer shops expand rapidly in the first tier cities and extend in second tier cities.

Besides, department stores representing traditional consumption patterns have been introduced into pformation.

For example, Beijing SKP has purchased more than 200 designer brand products from around the world since 2014, and established SKP SELECT concept store, which has collected many fashionable brands of tide brands to meet the individual needs of different consumers.

From internationally famous brands to local independent shops to traditional department stores, buying shop is springing up, which also provides more opportunities for fashion buyers.

In response, Yang Jian, assistant director of China Fashion Designers Association and Secretary General of China Fashion Week Organizing Committee, said that the development of China's fashion buyer industry is a matter of course. We started late, which was restricted because our sales channel pattern was not a buyer's system.

Today, the Chinese market is changing, and the whole industry needs to break through.

The buyer's form breaks through the traditional channel sales mode, but this is not a replacement, but rather makes the market more diversified development.

In recent years, a lot of buyer shops have appeared in China, which has promoted the development of the whole industry of buyers.

But although there are many buyers in the country, there are not many professional and excellent buyers.

The standardization of buyer's industry can really promote the development of fashion industry.

In order to promote the professionalism of Chinese buyers and standardize the whole fashion buyer industry system, the Chinese Fashion Designers Association has formally established the Chinese fashion buyer Committee. According to the introduction, the committee will continue to integrate the domestic and international fashion resources, gather Chinese fashion buyers and fashion enterprises, let buyers have a platform for information exchange and communication, and build an important platform for the communication between fashion buyers and enterprises and even the fashion industry, so that the whole professional team can be more standardized.

In this regard, Zhang Qinghui, chairman of the China Fashion Designers Association, said that Chinese fashion buyers need mature industry norms, mature competition mechanisms and better market development opportunities.

The real rule of buying industry rules enables the industry to develop healthily, and has also become an important step in promoting the development of China's fashion standards.

Since entering the new century, China has already started to lead the world in many fields. In the fashion industry, European and American fashions still lead the global consumption, the sole right to speak, and the Chinese fashion to lead the world. This is what Chinese people dream of.

Fashion buyers are very important in the fashion industry. They are not only the connectionist between the designer and the consumer, but also the bridge between the brand and the market.

With the continuous expansion and standardization of the whole industry, China's fashion buyers will usher in new opportunities for development, and this will also become a new opportunity for the development of China's fashion industry.

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