Fabric B2B Trading Platform Optimization Structure Traditional Textile And Garment Industry Under Impact

Textile and garment industry is one of the few industries in China, with huge market capacity and more comprehensive market economy. More than 90% of them are small and medium-sized private enterprises, which is called "small B" by Internet.

According to the latest data released by the China Textile Industry Federation statistical center in September 5, 2016, by the end of 2014, there were about 4 enterprises in China's textile industry, accounting for about 10% of the enterprises above designated size. In 2014, the main business income of China's textile industry was 6 trillion and 765 billion 192 million yuan, and the total number of textile industry employees was about 9 million 750 thousand.

At present, the important changes in the development of China's textile and garment industry, the impact of fabric B2B trading platform on the traditional textile and garment industry, the following, follow the world clothing shoes and hat net Xiaobian together to find out the details.

China's economy has entered a new normal cycle, and the era of rapid economic growth has gone.

On the one hand, the competition in textile and garment industry is fierce and the market is depressed.

Under the background of global demand downturn, the rapid development of the developed countries in Europe and the United States and the emerging countries such as India and Vietnam has made the textile industry more competitive internationally.

The pattern of international procurement is increasingly fragmented.

In recent years, China's share of the three major markets in the United States, Japan and Europe has been declining, and the trend of international procurement decentralization is beginning to show.

Globalization dividends are being diluted with the rapid growth of regional trade agreements.

On the other hand, the upgrading of domestic consumption, that is, the general improvement of residents' income, the deepening of urbanization process, and the rapid rise of personalized consumption driven by the middle and high income class, bring great potential to the development of the industry.

The competition and cooperation between the Internet economy and traditional industries have entered a new stage.

Major changes in domestic market demand, market demand is beginning to shift from the attention product to the attention experience, from the urban market to the urban market, from the 28 economy to the coexistence with the long tail economy. This will bring more opportunities for more small, fine, special and special fabrics and clothing B.

The network shares the economy and rises rapidly.

According to statistics, the number of Internet users in China has reached 688 million, and the number of mobile Internet users has reached 620 million, and the scale of mobile Internet payment is 358 million.

China's huge scale of network economy has provided market potential and innovation platform for the textile and garment industry of B2B2C nature. New models and new formats of sharing economy, such as D2C, C2B and B2B, are emerging continuously.

With the commercial application of big data technology and artificial intelligence, the 4 era of virtual and reality interaction is gradually integrating into the daily life of consumers and infiltrating into traditional industries.

The traditional marketing communication mode has changed from the AIDMA mode to the AISAS mode in the mobile Internet era.

Enterprises should reconstruct their cognition of market, brand and channel in order to keep pace with the times.

The trend and trend of mobile Internet's business mode innovation

Since 2014, the layout of B2B in textile industry has begun to appear.

The layout covers the entire textile industry chain, and the upstream raw materials are mainly concentrated in cotton and silk. Most of the middle reaches are concentrated in fabrics and grey fabrics, and this part of the investment is active and enterprises are numerous, from the designers of the clothing industry to the fabric trading market; in addition, there are all kinds of comprehensive enterprises with government background; there are also trading platforms from the terminal to clothing circulation, as well as the platform involving industrial supply chain integration.

Fabric B2B platform can optimize the supply structure and enhance the efficiency of supply chain.

It is reported that 90%

The inventory of listed companies is over 100 million yuan, that is, 32 textile and garment listed companies have 28 companies' inventory of over 100 million yuan.

As of April 5, 2016, the total inventory of 32 textile and garment listed companies increased from 2011 to 2015 in the 5 years, increasing by 18 billion 588 million yuan, 19 billion 349 million yuan, 20 billion 259 million yuan, 21 billion 51 million yuan and 22 billion 209 million yuan respectively.

The stock growth rate from 2011 to 2015 was 19%.

The supply of fabric products on the market is serious at the low and middle levels. However, consumers' demand for products and clothing is becoming more and more personalized and diversified, and the ratio of credit to price is higher and higher. This is one of the main contradictions that cause a large number of stocks in the industry.

Releasing the market demand through the Internet breaks and reconstructs the old supply chain

For the development process of fast reaction brand and wholesale brand and Amoy brand, compared with the formal clothing brand development process, its working rhythm is "short process, dynamic flexibility, multiple multiple". Traditional production chain and supply chain are difficult to meet its "fast and diversified" demand. The characteristics of e-commerce platform can promote the formation of new supply chain and production chain.

The new supply chain structure combined with big data intelligent analysis and small batch intelligent production will be more responsive to market demand and promote more efficient circulation of products.

Under the influence of Internet technology, the characteristics of the future supply chain should be "short, fast, special" flexible supply chain with long supply.

The personalized demand of consumers is one of the fundamental reasons for the rapid growth of textile "short process and personalized" production technology, such as "digital printing, small intelligent clothing processing line and knitting integrated molding technology".

The existing apparel supply chain is too heavy and backward to satisfy.

And the production rhythm of small-scale clothing brands and fast response brands.

By rationally distributing factory resources and reducing the quantity of products per unit, the production and updating of products can be more quickly and agility, so as to meet the needs of the market segmentation and the development of "small and beautiful" brands in the clothing industry.

Under the flexible supply chain system, branding can make large orders into small orders and deliver them to manufacturers at any time, so as to get buffer time for specific SKU.

The realization of flexible supply chain can not be separated from the support of intelligent production and big data application of interconnected technology.

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