New Shenzhen Fashion Week Innovation And Progress To Accelerate Pformation And Upgrading Of Garment Industry

2016 is coming to an end. Recently, the media conference of Shenzhen garment industry was held in the conference room of the association.

Shen Yongfang, President of the clothing industry association and Gao Maohai, vice president of fashion exhibition in Shenzhen, gathered with media reporters to review the innovation and development of Shenzhen's clothing industry over the past year, analyze the situation of the industry over the past year, look forward to and predict the highlights of Shenzhen's next week's trade fair and Shenzhen week, and strive to innovate and drive the industry's progress and industrial upgrading.

The new session

It will be held from March 17th to 23 next year at the happy coastal coconut forest beach in Shenzhen overseas Chinese town. With the international platform, original design, commercial landing and national fashion as the orientation, the international first-class fashion publishing operation system will be adopted.

It is worth mentioning that innovation driven is accelerating the pformation and upgrading of the garment industry in Shenzhen.

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It is reported that, as one of China's most original original brands, the most complete supporting industry and one of the most significant scale industries, the overall R & D and design level of Shenzhen's apparel industry is in the leading position in China, and the total economic volume of the whole industry ranks among the top of China's large and medium-sized cities.

At present, Shenzhen has more than 3000 clothing enterprises, more than 1000 brands, and Shenzhen women's clothing is in the leading position in China. The market share of the first tier city shopping malls is over 60%, and a large number of well-known brands such as Mass Phil, Ying Er, Song Li Si, Yi Hui and so on have sprung up, and are emerging in the international fashion stage.

Communication will reveal the new Shenzhen fashion fair and fashion week.

The new trade fair will be held in Shenzhen Convention and Exhibition Center on July 6, 2017 -8. The theme will be "cross-border integration and exquisite life". Thousands of domestic and foreign brand enterprises will participate in the exhibition. Tens of thousands of professional audiences will gather in Shenzhen.

The head of the Shenzhen Garment Industry Association said that more than 80% of the exhibitors were expected to be designer brands and designers, highlighting the fact that designers are becoming the main force and new force in the development of the industry, as well as the importance of design creativity in the industry, which will continue to lead the industry pformation and innovation development.

At the same time, sponsored by the Shenzhen Municipal People's government and the Shenzhen fashion industry association's 2017 week autumn and winter (A/W 2017 SHENZHEN FASHION WEEK), Shenzhen is committed to building an important platform for Chinese designers to enter the international T stage and enter the international fashion market. It will gather from more than 200 famous countries in more than 20 countries and regions.

As well as the designer's new appearance, he has participated in the T show of more than 60 home show and fashion show. The main hall has an area of more than 7000 square meters, and has two international standard show A/B (1000 people), and the exhibition center C show (which can hold 500 people).

At that time, more than ten thousand professional buyers from home and abroad and more than 200 Chinese and foreign models participated.

The apparel industry association official said that as a fashion industry platform with innovative DNA City, Shenzhen fashion fair and Shenzhen fashion week will also bring this spirit of innovation. It will continue to adapt to changes in the business environment and constantly upgrade and innovate. With good development conditions, attract more designers to take root in Shenzhen and bring more original designs to Shenzhen.

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