Liu Nan, Founder Of Honey Bum, Explains Cross-Border Electricity Providers Continue To Expand Their Products.

Some say, for

For example, 2014 is the blue ocean, 2015 is the Red Sea, and 2016 is a turning game year.

In this year, supervision appeared for the first time, and the platform was facing a shuffle. Because of the pressure of competition, many platforms also launched the concept of "going to cross border".

Now, on the live platform of honey bud, 100 mothers and infants have been signed, including mothers, pediatricians and life homes.

Live broadcast does not promote reward, but rather integrates discussions among users.

According to Liu Nan, the brand conversion rate of live broadcast sales is about ten times the conversion rate without live broadcast.

But for the founder of Liu Nan, the concept of "cross border" or "cross-border" is untenable.

In the exchange with Phoenix technology, she has stressed that cross-border electricity supplier is a false proposition, honey bud never considered itself a cross-border electricity supplier, but a "maternal and child business".

She believes that cross-border business is China.

The organic component of any retailing enterprise should absorb the advantages of cross border supply chain in order to enable consumers to buy high-quality goods.

Honey bud wants to be a high-end market, so there will inevitably be some imported goods cheaper and faster to enter the country through cross-border way, and better experience for consumers.

But the share of such commodities in honey buds has never been more than 50%.

Liu Nan also said in the interview that female entrepreneurs have their own advantages.

In the process, we need to explore the general needs of consumers by small and large, and point to face.

In the past few years, she has been seeking new demand points in her pioneering work in recent years.

At present, in addition to online business, honey sprouts promote online and offline pformation by way of offline baby parks, and on the other hand, create a mother child content community through live broadcast.

As a vertical electricity supplier, honey buds are constantly expanding their products.

"Black five, the biggest growth is not maternal and child products, especially light luxury, beauty makeup.

Lipstick, a category, has risen by 1500% over the past year.

But there is a certain standard for expanding products. Liu Nan said: "as long as the middle class mothers are concerned about the products of quality life, honey buds will expand.

The middle class, mothers and quality life are three of them.

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At present, China's e-commerce market has gradually entered the mature period. By the first half of this year, the number of users of online shopping in the mainland has reached 374 million.

At the same time, the development of mobile Internet shopping is speeding up. The major e-commerce platforms and some traditional brand enterprises have accelerated the enrichment and improvement of mobile terminal services, which has promoted the continuous growth of mobile Internet users' shopping scale and the rapid growth of mobile terminal pactions.

In such a development environment, cross-border electricity providers have been pushed to the forefront. Let's look at the vision and planning of a cross border e-commerce development of a Alibaba. The grandiose and huge scale makes people feel incalculable about the whole industry and related markets.

Alibaba announced that in the next 10 years, it will help 2 billion consumers worldwide to buy products from all over the world online.

In June 24th, following the Korean Pavilion in May, Alibaba's Juhuasuan platform and Tmall international jointly launched the global village model. The 11 national pavilions of the United States, Britain, France, Singapore, Switzerland, Australia, Singapore, Thailand, Malaysia and Turkey appeared in Tmall's country. On the same day, Alibaba Juhuasuan platform announced the comprehensive launch and the cooperation process of 20 national embassies.

As for the whole industry, China's electricity supplier has a long period of rapid growth. The Chinese market and strong consumption capacity ensure that overseas dominant products have a very broad market prospect in China.

At the same time, Chinese products are further adapting to the global market rules, even closer to the EU and US western standards, and gradually have independent intellectual property rights and trademark rights, and enterprise management is also developing to standardization. This will accelerate the cross-border export of domestic goods and gain the recognition of the global market.

The development of the industry will speed up the expansion of such an enterprise platform by Alibaba, and further expand and strengthen the enterprise, which will have a profound and far-reaching impact on the industry.

They can make full use of various e-commerce marketing resources and tools, and make them more precise and efficient in the supply chain and team management, so as to keep pace with the global market.

At the same time, we made breakthroughs in brand building, brand competition, overseas warehouse construction and operation, small language market and capital operation.

For more information, please pay attention to the world clothing shoes and hats net report.