Red Boy's Children's Clothing Adhere To The "Quality First, Reputation First" Fashion Trend To Create A Brand Personality.

Red child (China) Co., Ltd. is the owner of red children's fashion clothing brand, red boy (China) Limited, focusing on the design, production and sales of the core clothing fashion brands, with many large garment production bases, and has been working with many brands at home and abroad for many years. In line with the principles of "integrity, trustworthiness, quality based, mutual benefit and common development", the company is committed to the trend of fashion. Women's wear The women's clothing accessories are displayed to show the harmonious beauty of "elegance, individuality and art" from body to mind. Keep pace with the times, create new ideas, create a perfect life for women at home and abroad, and write beautiful poems for life.

Red child Children's wear Take the independent city children's brand as the orientation, create a fashionable, healthy and elegant Chinese children's wear brand. The brand pays attention to leisure, emphasizes individuality, promotes healthy concept, meets the expectations of advertising consumers and parents on clothing requirements and children's growth, and has a strong appeal for the sale of terminal products. The location of Hong children's Pan consumer group covers 3-16 years old children's consumption group, while the core consumer group is concentrated on 5-12 year old children. It is the most purchasing consumer group in children's clothing market.

Since its founding, the red child has always adhered to the quality management policy of "quality first, reputation first". It not only passed ISO9001 quality system certification and ISO14001 environmental certification, but also established a more stringent internal audit system within the enterprise to ensure product health and safety. The company always adheres to the characteristics of "novel style, bright colors, exquisite material selection and fine workmanship". It introduces more than 3000 new products every year, including T-shirts, shirts, jackets, jackets, vests, cotton padded clothes, down garments, denim suits, sportswear, windbreaker, casual pants, skirts, sweaters and so on.

Red child's business philosophy is "dedicated to children's products". Following the goal of "integrity management, service first, creating individuality and pursuing win-win", we gradually develop into a R & D and interlocking enterprise that integrates children's products R & D, production and sales. From the year of 1988 to 2011, the red child company launched the "new project" - "century red children's brand upgrading project". Based on the spirit of the enterprising spirit and pragmatic work, red child (China) Co., Ltd. will increase the total investment and pay attention to the product development of the domestic children's market. Adjust the brand development strategy with the spirit of innovation and innovation. Brand management concept The brand culture of children's clothing is based on accurate product positioning to create a brand personality style with fashion sense and trend, and constantly meet the growing needs of urban children. Striving to become a national brand for children's products with competitive and reputation in China's children's market.

The internationalized and globalized business environment is awakening the brand awareness of health in China, and the relationship between brand, quality, quality and brand is becoming more and more closely related. The unlimited expansion of brand connotation also makes the scope of concern of "quality" expand infinitely. The quality includes not only products, but also service, morality and even the quality of brand social image. In the 20 years of brand development, red boy knew that brand development is a problem that can not be ignored. Red children will implement the management of "high quality, high yield, high control, high management and high talents" to improve the quality of red children's products. We should check and control the quality of the products in three ways, ensure the highest quality, increase the intensity of technological transformation, improve the requirements of Technology, edition, technology and quality, and ensure the quality of products.

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