UNIQLO Opens Online Ordering Service In China
It is reported that Japan's fast selling UNIQLO began to provide in China.
Online ordering, offline store picking
Service.
Customers can pick up orders at the UNIQLO store near the station or office building, so that they can increase their frequented stores and promote shopping.
Next, follow the world clothing shoes and hat net Xiaobian together to find out the details.
Uniqlo
It is a Japanese clothing brand, founded in 1963 by the Japanese fast selling company. It was a small clothing store selling Western-style clothes, and now it has become an internationally famous clothing brand.
UNIQLO Liu well is the first time in Japan to introduce hypermarket style clothing sales, through a unique commodity planning, development and sales system to achieve low-cost operation of the store, which led to the hot selling of UNIQLO.
UNIQLO launched the online shopping business in China's brand clothing retail industry. Its flagship store was released in April 16, 2008 at Uniqlo's Taobao store and external outlets, and it sold 2000 pieces a day on average.
UNIQLO pursues the fundamental spirit of the enterprise that rapidly and commercially demands customers, and also expresses the unshakable faith that they expect to become the world's general concept of fast food culture.
This idea refers to clothing that can be worn at any time, anywhere and anyone through uniform services around the world, with reasonable and reliable prices, and large quantity of continuous supply.
Therefore, they have a unique product planning, development and sales system, so as to realize the low cost of shop operation.
Cheap and fine
Leisure clothes
"UNIQLO" is the abbreviation of UniqueClothingWarehouse, which provides consumers with the concept of "low quality products and quality assurance", and has made remarkable achievements in the economic downturn.
UNIQLO has processing points in many parts of China, Southeast Asia and Europe, and there are hundreds of processing enterprises in China.
The UNIQLO has launched online ordering and offline store services in the UK and other places, and also discusses the introduction of the service in Japan.
After ordering the UNIQLO products online, customers can choose to send them to their own homes, or to the UNIQLO store.
This service includes all goods.
First of all, UNIQLO first designated some 400 stores in China as the extraction sites, and will expand the scope to about 500 stores in the future.
UNIQLO believes that there is no demand for customers who have no luggage at the home and are inconvenient to pick up goods.
In China, the distribution network of express delivery is not perfect, and it is pointed out that there are delays in distribution.
Therefore, it is more convenient for the customer to pick up the goods at the designated time.
Increasing customer patronage through picking up goods at stores also helps to promote other purchases.
In fiscal year 2016 (as of August 2016), sales of UNIQLO in China (including RTHK) were 332 billion 800 million yen, an increase of 9.3% over 2015.
In the future, UNIQLO will continue to open stores in China at the rate of about 100 stores a year, improving the convenience of online and offline stores in two aspects.
Online ordering and offline store service are named "Click & Collect". UNIQLO has introduced the service in the UK and the United States, and has also been discussed in Japan and other countries.
In Japan, UNIQLO began offering services at 7-11 convenience stores in 2016.
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