Li Dongsheng, Zong Qinghou And Dong Mingzhu Discuss The Deep Reasons For The Winter Of Chinese Manufacturing Industry

According to the world clothing and shoe net, in December 25th, CCTV financial channel broadcast "dialogue" program, invited TCL Group Chairman Li Dongsheng, Wahaha Group Chairman Zong Qinghou, GREE electric Limited by Share Ltd chairman Dong Mingzhu guest together to explore

The underlying reason for the cold winter.

The following is a record of the meeting:

Chen Weihong: what do you really feel when you have a series of reports about "cold" behind you?

Li Dongsheng: in the past year, with the global economic slowdown, China's economy has changed from high speed to low speed, which has posed great challenges to China's manufacturing industry.

Zong Qinghou: to tell you the truth, our real economy has been very difficult in recent two years.

And we can afford it as a big business, but we can not afford it for small businesses.

Chen Weihong: what kind of "weather" is the three enterprises in?

Li Dongsheng: TCL is under the pressure of cloudy market, because in 2016, our growth in many markets, including overseas markets, did not meet our original expectations.

Dong Mingzhu: GREE Electric is in a sunny and healthy state, but it is a bit cloudy.

The outside world thinks that GREE appliances are down. In fact, I think we are walking very healthfully. In 2016, we all said that the economic downturn was not good. GREE electric can tell you that our profit has reached 13%, and we have raised wages to 1000 yuan per month for employees. Why is it a bit cloudy?

China's real economy needs to develop, and now we need to leverage the lever of finance to pry open the door to our real economy, bring instability to the society, lead to the impact on the real economy, and even the fact that many of our real economies have abandoned entities to conduct financial speculation is the most frightening.

Zong Qinghou: Wahaha is in a severe state of thunder and lightning.

In the media, there are many businesses going bankrupt. For our company, the Internet rumor has caused a lot of problems for us, saying that we are talking about condoms from the main products, such as crooked and nutritious express lines.

I think my brand foundation is still good. If I change a business, I will go bankrupt.

What causes the real economy to suffer from shocks?

Chen Weihong: indeed, we feel that from the overall situation, the development of the real economy has indeed encountered some difficulties.

I know that Zong has also summed up the ten major reasons for the impact on the real economy in 2016. We also take these ten reasons to the scene to discuss this. Why do you think this is beyond your control?

Zong Qinghou: the first thing is that the cost of dealers is increasing, so his sales enthusiasm and sales power are decreasing. Besides, rent, labor capital and pportation cost are also expensive.

Then the price difference between retailers is higher, so we need to add some products that increase the added value. I have always said that sales should solve the problem of who will sell it to you and who will buy it. The question of who will sell it to you is related to interests and is also a problem to be solved.

Chen Weihong: you and Dong Zong and Lee always face the same environment. Do you have any resonance with Li and Dong Zong?

Li Dongsheng: like the new business model, after the rise of the Internet,

This pattern,

The mode and the traditional offline sales channel mode must adapt to these changes for our industries.

Chen Weihong: just now, Zong said, for our system, the electricity supplier was originally unable to get in. The electricity supplier was just thinking about it. What do you think?

Li Dongsheng: we can't get in. We see the channels on the Internet, the sale of electronic products, and some new brands depend on Internet marketing. We must adapt to this change and develop this ability. Therefore, the change of the circulation environment of the whole business and the change of technology are all enterprises must adapt to.

Dong Mingzhu: when a good company says that my business has no problems, I think this business is basically the beginning of closing down, because only if you constantly dig the problems, can you better solve and grow better.

The growth of an enterprise must be able to adapt to the changes of this era. At the same time, it is the most important thing to control the change of this era.

Chen Weihong: in fact, change is a key word in this era. We have also summed up several important reasons for the impact on the real economy. Please choose the three most important reasons.

Zong Qinghou: as a whole, I think a country's taxes and fees are too heavy. It should be said that our country's tax revenue 2% of enterprises pay 90% of the tax.

The second is that the fees are heavy. We paid about 40000000 of the fees last year. The fees paid between January and October last year are almost the same as last year. For me, there is no problem in taxes and fees, and there is a real problem for small businesses.

Dong Mingzhu: Zong's tax revenue is high. In fact, I think it's not necessarily a high tax, but rather a tax equity. Is everyone's tax equitable? I think it's a problem.

It is difficult to determine the cost of a fee, because every place has different fees, so the competition environment of enterprises is unfair. These problems need the government to solve, and enterprises can not solve them.

Li Dongsheng: the tax rate of large enterprises is higher than the average tax rate of the industry. This is also a normal situation.

Dong Mingzhu: after 90, like opening online stores is a national hidden danger that endangering the real economy.

Chen Weihong: I notice that you have a common choice, that is, the impact of the new business model. When so many new business models are coming, what are your attitudes towards it?

Li Dongsheng: from the perspective of development, you must adapt to the new business mode. But in the process of pformation, there is a stage of inequity. For example, the electricity supplier has quite a lot of advantages in terms of taxes and fees compared with the traditional entity economy, but now it is slowly adjusting. In addition, we hope that the construction of the whole social system will make every economic entity and various business models tend to be an equal in competition.

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Dong Mingzhu: I am talking about the impact of the new business model, not a simple tradition and a change in the marketing mode now. What am I talking about? Because of the Internet now, we believe that it is a business on a channel. Young people who are not willing to work in the real economy after 90 or 80, can open up a shop at home and make money.

This generation will have hidden dangers for the development of our country. The impact I am talking about is not simply the impact of our mode on the real economy, but the impact on the whole society. I think it is quite serious.

Zong Qinghou: Ma Yun's five new viewpoints are all nonsense except for new technology.

Chen Weihong: not long ago, Ma Yun put forward a new viewpoint, which can be called "five new" - new retail, new finance, new manufacturing, new resources and new technology.

Do we agree with such a new world?

Zong Qinghou: I think all but the new technology is nonsense. He himself is not engaged in the real economy.

If it's new technology, I think the real economy must really pursue new technologies to raise the manufacturing industry from the low end to the high end.

Li Dongsheng: actually, I really agree with the new technology, but I don't quite understand other new ones, because Ma Yun says that these new ones seem to be tailored to his business model. He hopes the future business environment will be like this. But for the real economy, this is not the most suitable one. It can not be simply summed up in so many new ways that the new one must be good.

Dong Mingzhu: new technology, because our technology is constantly innovating and taking away the word "new", is what we used to exist.

Progress is an expression of the times, and has no particular importance.

Thinking about building a new world

Chen Weihong: if people think that "new" is not much more new, then the real economy around us today may not be more than stick to it. What kind of real new world do we need to build? What are you thinking when new challenges and new models come around? What are you ready to do?

Li Dongsheng: whether the Internet likes you or not, its new technology will definitely change this business mode, including manufacturing. In fact, industry 4 or China made 2025 or so, all of which need internet and IT technology as support, so we do not reject these industries.

Dong Mingzhu: we have ideals, aspirations, and advanced tools. But to fundamentally solve problems is the spirit of craftsmen. It is a core competitiveness.

Zong Qinghou: as an enterprise, we should carry forward the spirit of craftsmen and make products and quality better. In addition, we should also tap the potential demand of consumers and provide better products to consumers according to the level of consumption.

But the development of the real economy is not good, the environment is more important. We must solve the problem of distribution, increase the income of ordinary people, and stimulate domestic demand. The second thing I think is to solve the problem of invigorating enterprises.

Li Dongsheng: in the past 30 years of reform and opening up in China, China has been growing rapidly for more than three years. The most important driving force for supporting the growth of Chinese enterprises is the development of Chinese industry. Why do we feel that the industry faces a challenge today? From the perspective of the environment, the neighboring countries are rising rapidly, and our high growth has made our competitiveness in some industries decline.

The challenges facing the entire Chinese real economy deserve our society to think deeply about how to make use of China's industrial advantages and competitive advantages established in the past 30 years in the future development to support China's sustained economic development.

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