Boohoo Will Buy Nasty Gal Which Has Filed For Bankruptcy.

Britain Fast fashion Boohoo.com PLC (BOO.L) has offered to buy Nasty Gal Inc., which has already filed for bankruptcy, at a price of 20 million US dollars and 16 million 100 thousand pounds, which confirms the market news at the end of November.

Boohoo.com PLC announces that its subsidiary Boohoo FILimited will take part in the bid for Nasty Gal Inc. and will be the "fake horse" (Gal) in the bankruptcy auction of Nasty Gal Inc., that is, the choice of the lowest price is $10 million, and then the buyer can only increase the price in order to avoid being forced to accept the proposal of a low price purchase.

Boohoo.com PLC indicates part of the intellectual property rights in the acquisition of Nasty Gal Inc., which does not include the operating costs of the latter, such as the rental expenses of two physical stores. Clothes & Accessories And the third party brand Sales are not within the scope of the transaction. The electricity supplier paid 3 million 300 thousand pounds two weeks ago to acquire the stake of Pretty Little Thing's parent 21Three Clothing66%. Pretty Little Thing was founded by Boohoo.comPLC co founder and joint CEO Mahmud Abdullah Kamani's two sons Umar Kamani and Adam Kamani.

Another joint CEOCarolKane of Mahmud Kamani and Boohoo.comPLC pointed out in the statement that if successful purchase of Nasty Gal Inc. will add a mature global brand to Boohoo family, it is also the ideal next step to attract young international customers.

According to the world clothing and shoe net, the international market now contributes 36% of revenue to Boohoo.com PLC. In the first half of fiscal year ended August, the US market showed the most rapid growth, the fixed exchange rate increased by 81%, while the United Kingdom, Europe and ROW also increased by 38%, 41% and 27% respectively.

Fashion electronics NastyGal entity store

Boohoo.com PLC has been registered in the United Kingdom for two weeks after it filed for bankruptcy in the United States on the 7 day of the month of Nasty GalInc.11. It has registered a new company called Nasty GalLtd.. There is no doubt that Nasty Gal Inc. can complement each other with Boohoo.com PLC while expanding the latter's US market. The target audience of Nasty Gal Inc., founded in 2006, is basically young and more than 20 year old young women, which basically coincide with Boohoo.comPLC.

In the fiscal year ending January 2016, Nasty Gal Inc. recorded an annual sales of $77 million 100 thousand, down 9% compared to the same period last year, and the EBITDA loss doubled to $15 million 400 thousand in the previous year, and the loss after tax increased to more than 21 million US dollars in the year of $6 million 300 thousand. In fact, four years after the establishment of Nasty Gal Inc., a eBay shop, it has completed three stages of sales in 2010-2012 years and three years, and then deteriorated steadily after the geometric grade rose in 2012. According to the bankruptcy documents, in September 2015, the company hired PeterJ.SolomanCo. to look for buyers, but the continuous deterioration of business resulted in no one willing to accept the offer.

Nasty GalInc. founder Sophia Amoruso owns 55% of the company. In 2012, she sold the minority interest of Nasty Gal Inc. to the private equity fund Index Net-a-Porter, which had invested in Net-a-Porter, Esty Inc. (NASDAQ:ETSY) and ASOSPLC (ASC.L) in 9 million dollars. After seeing the company's revenue rise, the company invested $40 million in additional investment. In early 2013, Sophia Amoruso was also planning to sell to apparel retailer Urban Outfitters Inc. (NASDAQ:URBN). Nasty Gal Inc.'s latest round of financing has been a year and a half ago. In March 2015, Apple Inc. (NASDAQ:APPL) Apple Corp's former Retail Director and J.C.Penney Co. Inc. (NYSE:JCP) Penny department store failed to get a $16 million round of pre financing CEO, which has only 65 million dollars in total financing for 10 years.

Boohoo.com PLC is the popular fried chicken in the open market this year. As of December 23rd, Boohoo.com PLC (BOO.L) has increased by more than 2.5 times in 2016, dominating all Western European consumer market companies with a market value of more than $500 million. Today, driven by rumors of mergers and acquisitions, the intraday stock rose by 3.8% to 137.25 pence and nearly 137.75 pence's historical high.

The explosive rise of share price is not only without investor's pursuit, but also solid performance support. According to the world clothing and shoe net, Boohoo.comPLC sales rose 40.2% to 127 million 300 thousand pounds in the first half of fiscal year. The company recently raised its annual sales forecast for the fourth time in the current fiscal year. It is now expected that sales will reach 38%-42% in the 2017 fiscal year ending February 28, 2017.

Boohoo.com mobile terminal

Drawing on the global clothing retail one brother Zara fast fashion mode Boohoo.com PLC is faster in this aspect of speed. Exane BNP Paribas SA (BNP.PA) Simon Bowler, a retail analyst in Paris, France, pointed out that the delivery time of Boohoo.comPLC was only 1-2 weeks, twice as fast as that of Zara. Boohoo.comPLC each product has only a small number of first orders, and half of it is made in the UK. After the product is sold, it will decide whether to increase the order according to the sales. The company chairman Peter Williams visited Bloomberg, pointing out that the test repetition ("testandrepeat") mode means that it can provide the young people with the hope that they can quickly provide the styles they want to buy, and let them wear the order products at the speed of the next day, and focus on online sales, so that the company can collect data more quickly.

The target audience is also an important success factor for Boohoo.comPLC and its newly acquired Pretty LittleThing. Although the business of selling clothes is hard to do now, it is much easier to sell the "dead pretty girl" in the twenties and twenties. They are poor, have little demand for quality, but are easily influenced by net red and stars, and have the nature of all women. They like to buy, buy, and enjoy the feeling of wearing new clothes.

So the speed of Boohoo.com PLC and their demand in low price tangent. Joint CEO Carol Kane told reporters that their return rate was not high, because unlike the middle market, young people's purse was limited, they would not spend 40 pounds to buy two sizes of the same dress, because they only had 20 pounds to spend.

Boohoo.comPLC, which was listed in early 2014, has also fallen off and issued a profit warning in early 2015. Chairman Peter Williams said it is hard to predict what will happen next year, but it must be an exciting moment.

Boohoo.com PLC (BOO.L) reported 136.5 pence a day on Wednesday, 28, an increase of 3.2%, extending the cumulative increase to date to nearly 270% in 2016.

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