Trend Alliance Enterprise Silhouette - "Fashion In All Directions" New Fabric Of China's Textile Industry

From the trend study proposal to the product capture target market, it covers three major links: trend research, product development and marketing promotion. This is a systematic project that the Chinese textile fashion trend research and publishing alliance is promoting. We should promote the optimization and upgrading of the industrial cycle chain, and urge the "fabric enterprises to accept the guidance of Brand Company to produce", and to "fabric enterprises to guide Brand Company purchase according to the trend intelligence", so as to enhance the textile fabric enterprises' initiative as the upstream industry chain.

November 28, 2016 -12 1, 2018 spring and summer China textile fabric fashion trend research and release alliance trend proposal and fashion Salon It has been successfully organized, and has made a trend prediction from the five major sections of lifestyle, color, fabric, market and clothing. It has combed the trend of product development, market demand analysis, market research and creative design. In the past 1 months, the trend research results and product development programs have been fruiting in various alliance enterprises, but whether they are suited to the appetite of the market? The trend alliance's "fashion Wanli" has gone on schedule at the end of December 2016.

As the name implies, the trend alliance must visit all the alliance enterprises, and further convey the research results of the 2018 spring and summer textile fashion trends in China, guiding the product development and upgrading. This is an important part of the "crowd raising fashion wisdom and the creation of popular trends". The members of the fashion alliance's fashion Wanli Tour team have been carefully arranged, and are led by Qi Mei, vice director Li Lei of the China Textile Information Center, including the trend fellows, product researchers, etc., to explore and solve the "accuracy of product development" and "the effectiveness of product promotion" in combination with the practice of enterprises.

In the first wave of fashion, we visited 4 trend alliance enterprises: flida Group Holdings Limited, Lufeng weaving and dyeing Co., Ltd., Jiangyin Xingwu woolen Technology Co., Ltd. and Jiangyin Hengliang Textile Co., Ltd. For product development and promotion, the visiting team conducts on-site reviews and guidance from two aspects of trend research and product development, together with 2018 spring and summer trend research results. Spring and summer trend fabrics It will provide more imagination for enterprises to expand the market in the future.

Next, follow the world clothing shoes and hat net Xiaobian, from the silhouette of visiting various enterprises, discover the wisdom of "fashionable miles" and feel the new ecology of China's textile and fabric industry.

　　 Visit to "Da Li Da": systematic improvement is amazing.

Fu Li Da Group Holdings Limited - "national regenerated cellulose fiber differential fabric fashion trend research center".

During the half day communication process, the product development team of Fu Li Da introduced the development of 2018 spring and summer products systematically.

Not only is the product more complete, but also systematized, the design of display panels corresponds to the four themes of the 2018 spring and summer fashion trends. Compared with the 17/18 autumn and winter product development, it has greatly improved, clearer thinking and more rigorous statement logic.

The leader of the company said: the establishment of the planning department, together with the trend alliance, has moved from a vague to a clearer trend. We hope to combine the trend and color of the trend alliance with the trend of the Brand Company. We can combine more efforts with the Brand Company.

　　 Visit Lu Feng: strike 2018 spring and summer

Lufeng weaving and dyeing Co., Ltd. - "research center of national non staining printing and dyeing fabric fashion trend".

In the process of communication, the product development plan and fabric product displayed by Lu Feng not only closely focused on the research results of the 2018 spring and summer trend, but also targeted at the development of the target brand. Product display panels are also designed with characteristics, such as "whiten" to highlight the trend product advantages and be concise and clear. Lu Feng is one of the companies that have visited the company in the fashion industry.

The fashion teams are commenting on every display board, and at the same time, the enterprise quickly trimmed them. The communication process is clear and efficient, just like "whiten" and understand.

　　 Visit Xingwu woolen cloth: lend a new impetus to the new technology and explain the trend of fashion.

Jiangyin Xingwu woolen fabric technology Co., Ltd. - "National Center for research on the trend of coarse woollen fabrics".

The products of Xingwu woolen fabrics are divided into three parts, namely, printing, knitting and high-grade fabrics. 3 exhibition halls are set up in the enterprise respectively, presenting the best fabric products respectively.

It is more flexible to grasp the fashion trend of textile fabrics. The product development of Xing Wu woolen cloth has deducted the trend of 2018 spring and summer from many angles. At the same time, the successful application of all kinds of frontier technology is also bright. For example, the fabric produced by needling technology is one of the latest products developed by Xing Wu woolen fabric. The texture is like a grain of wood. How many frames can the picture show its aesthetic feeling?

The product development of Xingwu woolen fabric is closely linked with Brand Company. Many famous clothing brands in China are partners of Xingwu woolen fabric, who are well versed in brand demand, and have a clearer grasp of product development and promotion.

　　 Interview with Heng Liang Textile: fashion is integrated in every thread of products.

Jiangyin Hengliang Textile Co., Ltd. - "national knitting jeans fashion trend research center".

　　 Classic knitted cowboy The color cowboy and warp knitted cowboy are the trump card of the constant bright textile, and each series of products has different forms. The fashion Wanli visiting team and the hang Liang textile product development team carried out detailed exchanges and affirmation on the design of the trend display board, and made targeted suggestions combining with the 2018 spring and summer trend.

It is worth mentioning that the series of products of constant bright textile has corresponding background story. Product development and new product promotion have infiltrated the brand culture of the enterprise, and fashion is integrated in every thread of the product.

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