How Will China'S Textile And Apparel Market Be Interpreted In 2017-2021 Years?
The deep integration of textile industry and information technology and Internet provides vast space for innovation and development, and challenges traditional production and operation mode.
1. Favorable factors
(1) favorable policies
In September 2016, the Ministry of industry and information technology compiled and issued the "
textile industry
Development planning (2016-2020 years).
According to the plan, we should focus on improving the quality and efficiency of development, take the structural reform of supply side as the main line, focus on the "three products" strategy of increasing variety, quality and brand, enhance industrial innovation ability, optimize the industrial structure, promote intelligent manufacturing and green manufacturing, form new development kinetic energy, create new competitive advantages, and promote the industry to go to the middle and high end, and initially build a strong textile country.
The plan puts forward the target of industrial growth. During the "13th Five-Year" period, the average annual growth rate of industrial added value of textile enterprises above Designated Size remained at 6%-7%; textile and clothing exports accounted for the global market share remained basically stable; and the growth mode of textile industry changed from scale speed to quality and efficiency.
(two) consumption is growing steadily.
The expansion of domestic demand and upgrading of consumption will be the biggest driving force for the development of China's textile industry. The growth of urban and rural residents' income, the development of new urbanization and the full implementation of the two child policy will increase the growth of upgraded textile consumption, and the domestic consumption of household clothing and home textiles will increase by an average of about 8% annually.
With the steady growth of domestic infrastructure construction, environmental governance and medical health, the consumption of industrial fiber textiles will continue to maintain rapid growth.
(three) Internet +
1, Internet Finance (including supply chain finance).
Wedding bird
Set up a small fish suit, share Wenzhou loans and pocket money management, create a miniature version of "ant gold clothing"; Jiaxin silk based on the Chinese Cocoon and silk trading market to create supply chain finance; seven wolves group shares are still in the electricity supplier, and build a P2P model based on supporting services + supply chain finance; shares of Hua Si share "sell" to build online auction + supply chain finance mode; Hai Lan home has formed a healthy ecosystem including suppliers, which has the basis of supply chain finance.
2, cross-border electricity providers.
Hundred round pants industry to build cross-border e-commerce platform alliance;
Semir
The acquisition of Korean cross-border e-commerce platform; the United States of America clothing to create "fan" APP gathered around the world fashion brands.
3, industry 4.
The wedding bird, the king of nine, the YOUNGOR, the home of the Hai Lan, the AOKANG international and lurai, respectively, introduced the custom business of clothing, shoes and so on.
Two, unfavorable factors
(1) pfer to Southeast Asia
In recent years, due to the rising labor costs in China and the low cost of labor in Southeast Asia, many textile and garment enterprises have been investing in Southeast Asia, plus the preferential tax and policy offered by the countries in the region.
From the point of view of exports, domestic enterprises lack the right to bargain, and the added value of products is not high. With the intensification of competition, orders are becoming less and less, and prices are getting lower and lower. Overseas orders are slowly shifting to Southeast Asia.
(two) environmental issues
The textile industry has always been a high energy consumption and high pollution industry.
In recent years, the "ten atmosphere", "water ten" and "soil ten" have been promulgated, and the investigation and treatment efforts of environmental protection departments have also begun to increase. Textile enterprises have great pressure on environmental protection.
In the textile industry development plan (2016-2020 years), it is proposed that the green manufacturing system of the textile industry should be formed and the technology of cleaner production will be widely applied. By 2020, the energy consumption per unit of industrial added value of textile units has decreased by 18%, the water consumption per unit of industrial added value has dropped by 23%, and the total discharge of major pollutants has dropped by 10%.
The increase in environmental spending is bound to compress the profits of the textile industry.
(three) lack of Market Research
Due to the lack of effective market research and research, and lack of effective guidance, the expansion of the scale of social clothing production is mostly blind and short-sighted.
Some of the new production capacity is concentrated in conventional products with relatively high profit margins, such as down garments, suits and shirts for men's wear.
Men's clothing is becoming more and more popular.
Famous brand
The trend of "serialization" and "layering" is obvious. It has great brains in expanding scale efficiency, distribution strategy and marketing mode. However, few enterprises have put great effort into Deepening Market Research, improving product innovation ability, improving the quality of enterprise personnel, strengthening the management of enterprises, researching the design of garment patterns and related basic research.
In fact, these are the key factors that shake the foundation of the development of enterprises, impede the increase of value added by enterprises and products, and continue to expand and maintain market share.
clothing
Excessive supply and price slump, on the other hand, consumers still have the situation that they can not buy the clothes that are gratified.
In 2015, the total assets of China's textile, clothing and apparel industry were 1 trillion and 303 billion 170 million yuan, an increase of 6.21% over the same period last year. In September 2016, the total assets reached 1 trillion and 300 billion 410 million yuan, an increase of 4.69% over the same period last year.
We expect that the total assets of China's textile, clothing and apparel industry will reach 14381 billion yuan in 2017, and the average annual compound growth rate will be 5.32% in the next five years (2017-2021). In 2021, the total assets of China's textile, clothing and apparel industry will reach 17697 billion yuan.
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