"Saturday" Acquisition Of Two Fashion Media To Create A Fashionable IP Ecosystem

On Saturday, January 7th, the Limited by Share Ltd announced that it would buy 83% of Beijing fashion vogue Information Technology Co. Ltd. and 80% of Beijing Shixin Technology Co., Ltd., with a total purchase price of no more than 393 million yuan.

It is reported that since 2014, the net profit of Saturday has risen slightly, but its operating income has been declining since the second quarter.

Since 2015, the company's operating income and net profit have both dropped to the third quarter of 2016.

In order to save themselves and cope with the downward trend of the garment industry, it proposed "build" on Saturday, 2016.

The new strategic development goals of the IP ecosystem focus on building platforms such as "media and social platform", "fashion IP incubator platform" and "fashion IP collection platform".

It is reported that fashion front business is the main business.

Internet advertising platform, Beijing Shixin main business is to operate Kimiss boudoir Internet advertising platform.

As of September 30, 2016, the total assets of fashion front were 96 million 184 thousand and 800 yuan, operating income was 56 million 127 thousand and 600 yuan, and net profit was 15 million 268 thousand yuan. Beijing Shixin was founded in March 2015, and as of September 30, 2016, its total assets amounted to 32 million 521 thousand and 300 yuan, operating income was 19 million 637 thousand and 300 yuan, and net profit was 2 million 491 thousand and 100 yuan.

The two media have good resources and user base in fashion and Internet.

In the announcement on Saturday, the company will quickly cut into the female fashion information platform through the announcement.

It will enrich the business and product mix, and increase the total assets scale, the ownership scale of the parent company and the net profit attributable to the shareholders of the parent company.

The company's comprehensive competitiveness, market expansion capability, sustainable development capability and profitability will be enhanced to achieve its long-term goal of creating a fashionable IP ecosystem.

(text: Liu Yibo, Zheng Na / source: Beijing business daily)

Related news:

According to the understanding of the world clothing and shoe net, we should grasp the change of consumption flow, and the IP ecosystem will become a new driving force for development.

Before the Internet era, the former consumers mainly went shopping under department stores, shopping malls and other offline channels, and the cost of the channel was higher.

After the emergence of electricity providers, with low-cost competition and offline channel competition, the flow to the online pfer.

In the era of highly developed fans in the social network, net red, daring people and other opinion leaders have accumulated massive fans based on high quality content output. The commercial value of precise positioning and great influence has begun to appear. In 2016, the output value of the redactor was estimated to be close to 58 billion yuan, and IP rapidly grew into an important online drainage channel.

In the net red shop consumer group, women accounted for 90%, consumption concentrated in clothing, mother and baby, beauty makeup and other categories, affected by IP and so on.

Relying on the huge existing female user groups on Saturday, the IP incubation, drainage and realisation of the whole industry chain can be built around the attractive IP resources, thereby enjoying the fast growth dividend of IP traffic and opening a new round of growth cycle.

More interesting reports, please pay attention to the world clothing shoes and hats net.