Boohoo.Com Expects Full Year Sales To Rise By 43%-45%

According to the world clothing shoes and hats net, Britain

Online retailers

PLC (BOO.L) updated holiday season (fiscal 2017 quarter three) data again showed its strong growth capability and

Advantages in front of entity retailers.

During the period, 55% of sales growth was far ahead of 46% of the market expected, prompting the group to increase its annual sales growth forecast for the fifth time in six months.

Now Boohoo.com PLC expects full year sales as of February 28th to rise 43%-45% compared with the same period last year. The increase in December last year is expected to increase by 38%-42%, while April's first forecast is 25%.

The group pointed out that the US market continued to be strong, especially during the weekend of black Friday, pushing the largest single overseas market to achieve a fixed exchange rate growth of 188% in the three quarter, and sales increased to 19 million 649 thousand pounds.

Other markets in Europe and other markets in the world also rose by 54% and 57% to 13 million 963 thousand and 15 million 667 thousand respectively.

Sales in the UK market increased by 31% to 65 million 15 thousand a year, representing a sharp decrease from 67.4% in the same period last year to 45.1%.

In the first four months ended December 31st, the group surged to 114 million 300 thousand pounds in the same period of 73 million 692 thousand a year ago, and the growth rate of 55% was further faster than that in the 42% quarter of the first quarter and 40% in the two quarter.

However, due to planned investment in prices and promotions, gross retail interest rates and gross margins fell by 260 basis points, falling to 54.4% and 53.1% respectively.

Investors seem to have been used to the strong selling power of Boohoo.com PLC (BOO.L), although the group's stock price surged 3.8% to 149 pence on Tuesday, 10, and a record high, but profits also led to a 1.2% fall.

Boohoo.com PLC pointed out that the active users of the platform increased by 31% to 5 million 100 thousand during the three quarter, and the wider supply of products after the introduction of children's wear series further promoted sales growth.

Online retailers are optimistic that the market will be a big winner in the holiday season in the UK. Analysts estimate that Boohoo.comPLC's biggest competitor, ASOSPLC (ASC.L), can grow by 30%, while Marks&SpencerGroupPLC (MKS.L) Marsha, Primark, chain corporation JohnLewis and DebenhamsPLC (DEB.L) are expected to grow at a low single digit level, mainly due to the continued low impact of high street passenger traffic.

Ipsos Retail data showed that the high street pedestrian traffic in Britain in December 2016 was the lowest in the same period since 1998, compared with a decrease of 9.3% over the same period last year, and the total number of people in the fourth quarter decreased by 6.6% compared with the same period in 2015. The Retail Intelligence Director Tim Denison of Ipsos believes that the black Friday from the United States has disrupted traditional shopping habits. The deeper reason lies in the structural change of buying behavior and the overall weakness of consumer demand.

The medium-term goal of Boohoo.com PLC is to break through 1 billion in annual sales in 5 years, and the latest sales target in the 2017 fiscal year is 2.789-2.828 billion.

ASOSPLC's annual sales are expected to grow 20%-25% to 1 billion 750 million pounds, and hope to reach 2 billion 500 million pounds by 2019.

In January 3rd, Boohoo.com PLC has completed the acquisition of the 21Three Clothing66% share of the local small fashion Pretty Little Thing parent company.

Pretty Little Thing is founded by Boohoo.com PLC co founder and joint CEO Mahmud Abdullah Kamani's two sons Umar Kamani and Kamani.

The annual revenue of Pretty Little Thing is expected to rise more than 150% over the 17 million pounds in fiscal year 2016, which is at least 42 million 500 thousand pounds, and the core profit will break even at EBITDA level.

After incorporating the electricity supplier's data, the annual sales growth of Boohoo.com PLC will expand to 46%-48%, and the EBITDA profit margin will be between 11%-12%.

As of December 31st, Boohoo.com PLC had net cash of 69 million.

At the end of last year, the group offered to buy Nasty Gal Inc., which has been applied for bankruptcy for 20 million US dollars and 16 million 100 thousand pounds, and its subsidiary Boohoo FI Limited will be used as the "fake horse" (stalkinghorse) in NastyGalInc. bankruptcy auction, that is, NastyGalInc. chose the lowest bid price of Boohoo.com PLC2000 $10000, and then the buyer could only increase the price to avoid the fact that the company was forced to accept the proposal of a low price purchase.

On Tuesday, 9, Boohoo.com PLC released the latest announcement, saying that the bankruptcy court of the United States has approved the sale process of Nasty Gal Inc. assets, which ended on February 2nd, and was auctioned off by the bankruptcy court on 8.

Boohoo.com PLC joint CEO Mahmud Kamani and Carol Kane pointed out that the successful purchase of Nasty Gal Inc. will add a mature global brand to the Boohoo family, and it is also the ideal next step to attract young international customers.

At the time of the deadline, Boohoo.com PLC (BOO.L) rose 1.05% to 145 pence in early days. Since 2017, the stock has increased by 7.6%, and has increased by nearly 2 times in the past 12 months.

ASOSPLC (ASC.L) rose 1.22% to 5379.59 pence, and the cumulative increase since 2017 has been 8.4%, rising 74% over the past 12 months.

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