Unicorn Park Released The First Intelligent Sports Bra

Smart wearable products ushered in the first wave of small climax in 2016, which has spread from watches, bracelets and glasses to the field of clothing.

According to Gartner's report,

From 2013 to 2014, the nearly zero volume of shipments jumped to 26 million in 2016, becoming one of the largest shipments in the field of smart wear.

In recent years, micro-blog's hot "waistline", "A4 waist" and "bikini bridge" have seriously stimulated Chinese women. Many girls have joined the army of fitness, and their enthusiasm has also been directly promoted.

Demand.

According to the "big data report on running sports online" released by the first financial and business data center, women's investment in sports equipment is more decisive than that of men.

Besides, the sports market is developing towards the direction of differentiation. For example, sports underwear is a good market segment.

This gives more opportunities to divide the cake, depending on how you make the difference, so many companies plan to cut the women's sports market with smart underwear.

According to the world clothing and shoe net, there are several famous underwear.

Beginning in the field of smart underwear, Victoria has launched an intelligent bra to monitor the wearer's heart rate through the heart rate band below the cup.

Intel and the brand Chromat launched in 2015 the Chromat Aeros sports underwear with human body data such as heartbeat and body temperature collected by sensors.

China's old brand of underwear brand launched the first smart sports underwear last year to get a new market.

Recently, Unicorn Park, a pioneering enterprise from Asia, released the first intelligent sports bra Magic on CES, aiming to seize the blue ocean of intelligent sports underwear.

Let sports underwear be intelligent.

It's not easy to make sports underwear smart.

How to embed chips into underwear, how to achieve the most comfortable experience, how to provide the most accurate health data, how to differentiate themselves, so that customers can choose, these are unavoidable issues for the brand.

At present, no matter at home or abroad, most products on the market are using the data of heart rate as a dimension to measure a person's motion state.

Many smart wearable Bracelet watches use the photoelectric method to measure heart rate, the effect of collecting data is more accurate, but for more efficient fitness activities, it may be worse.

Most of these smart wearable products stay at the stage of data acquisition and display. During the exercise, you can broadcast some numbers of your heart rate and body temperature, and indicate that the athletes should stop at the maximum heart rate they can bear.

The maximum heart rate that can be taken is very simple, 220- age.

For example, the age is 18 years old, so the limit heart rate is 202.

The Unicorn Park team told krypton 36 that when they were making products, the strategy they set at the beginning was: first, ensure the safety of sports; secondly, improve the efficiency of sports.

The smart sports underwear launched by UnicornPark does not want to meet the simple heart rate dimension. Instead, it intends to collect multidimensional real-time body data such as heart rate, blood pressure, heart sounds, core temperature, neural balance and body fatigue. Based on the maximum heart rate algorithm of the American sports association system and the ventilation threshold test, it analyzes the data and tells the participants how to exercise.

The principle of ventilatory threshold (VT) test is that with the increase of exercise intensity, the volume of ventilation increases linearly. The metabolism and energy supply of human body will also change. It is usually divided into VT1 and VT2 stages. Monitoring the heart rate of these two nodes can help the sports people understand and adjust their exercise intensity.

With so many professional vocabulary and systems, many people feel very dizzy. We can explain from several sports models that you are interested in. Maybe you can be clear about that, for most people, the main purpose of exercise is nothing but aerobic fat reduction and no oxygen increasing muscle.

Generally, the heart rate is usually less than VT1 during exercise with fat as the main energy supply, while aerobic exercise with intermittent training concept is actually letting the intensity fluctuate on VT1.

If you want to improve the training needs of sports level, you have to have 10-20% training time to allow your heart rate to exceed VT2.

So efficient exercise is not just time to kill, but to let the heart rate fluctuate on VT1.

The Magic underwear of Unicorn Park can be used to test the heart rate of each individual VT1 and VT2 based on the background of the athletes themselves and use the background algorithm to show the heart rate of the exercisers in real time. The training suggestions are also given to keep the heart rate of the athletes at a certain level and improve the training efficiency, rather than simply displaying the heart rate data.

Each person's daily condition is different. Drinking a cup of coffee may cause your VT1 and VT2 data to change.

Therefore, a more personalized customization scheme can better meet the high quality sports needs, and for sports women, it is like having a coach.

In the production process, smart chips will be embedded in the position of sports underwear straps, combining hard smart chips with soft underwear materials to make consumers wear no foreign body sensation.

Magic underwear chip can be removed, consumers can wash or replace underwear at any time.

For women, underwear's breathability, cleanness and posture correction are also important.

Magic adopts silver fiber fabric, which has bacteriostatic effect. The stable design of the back X adopts tensile stretching energy cutting film, which can effectively correct the movement posture.

The sports underwear of Unicorn Park is mainly aimed at elite ladies who have high quality of life and requirements for fitness efficiency. The underwear will be on sale in the second quarter of this year.

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Do you pay for smart underwear?

For smart underwear, appearance, function, pricing strategy, sales channel, fans operation, brand image establishment, coordination with supply chain, and so on, are interrelated.

At present, the audience of smart underwear in China has not yet been cultivated, and the degree of acceptance is not very high.

For many people, intelligence is more about the concept of technology, not the concept of normal life. So in the past, people's ideas did not make use of intelligence in clothing, and used more in electronics.

Although Unicorn Park provides more comprehensive data and algorithms, providing services such as fitness trainers, but the function is still slightly unitary. If we combine the "massage and disease surveillance" of another smart underwear category, will it be another scene?

The direction of future smart underwear development will follow three directions, which are more elaborate human body big data, functional treatment and sexy interest.

Besides, the core software and hardware of smart underwear need to be improved.

For example, battery cruise too short, battery and sensor radiation problems and so on.

Smart underwear needs to achieve the functions of heart rate monitoring, motion recording and so on. It requires batteries to extend for a long time. However, the vast majority of smart underwear's life span is less than a day, which undoubtedly brings a lot of trouble to wearers.

In terms of price, smart underwear is not cheap, compared with private education and fitness year card may be cost-effective.

But according to the frequency of exercise 3-4 times a week, a sports underwear should be replaced every 3 months.

Summer sports frequency is high, sweating a lot, less than three months will eliminate an underwear.

According to such consumption, the cost is too high.

Although some products can remove chips and install them to replace them, the price of circuits and other components will not be too low for replacement.

Unicorn Park team believes that smart underwear or other smart clothing will be the trend in the future.

Consumers can not use mobile phones, but they must wear clothes.

Smart underwear may be the mainstream of functional underwear in the future, but before that, there is still much room for imagination to seize the brand of the market.

More interesting reports, please pay attention to the world clothing shoes and hats net.