Before The Spring Festival, The Electricity Supplier Promotes The Crazy "Bombing" Consumer Purchasing Power Weakened.

Every few days of the new year's Eve, the children are having a holiday, when adults and children concentrate on buying new clothes.

In traditional Chinese culture, wearing new clothes and putting on Spring Festival couplets, setting off firecrackers and eating dumplings is an indispensable part of Chinese traditional culture.

But in recent years, at the beginning of the end of the year, the "double 11", "double 12", Christmas and new year's Day promotions have been bombarded with frenzy as the Spring Festival.

Is the traditional sales season still prosperous?

It is understood that today's consumption nodes are quietly changing.

Next, follow the world clothing shoes and hat net Xiaobian together to find out the details.

[new phenomenon] Spring Festival is not the main battlefield of promotion.

In the near future

The major shopping malls and commercial pedestrian streets found that compared with the grand occasion of Christmas New Year's day, the discount of brands before the Spring Festival is not big, and business is relatively deserted.

In front of a fast selling brand store in 360 square of China World Trade Center, Zhengzhou, although the sales promotion card of "full court seventy percent off" was erected at the door, there was no large discount goods in the store.

The clerk admitted that "big promotion" started a month ago. Now it is the end stage, and there are not many discount items.

Compared to shopping malls, the wholesale market in Zhengzhou is obviously "fire".

At 10 o'clock in January 10th, reporters in Zhengzhou Jin Rong commercial city saw that delivery of "small pulling Car + black plastic bags" can be seen everywhere.

"It's getting cold late this year. Take advantage of the low price now, put in some cotton padded clothes and take a look at spring clothes."

Mr. Zhang, who came to stock, said.

The peak season of wholesale market is usually half a month ahead of retail sales, and now the wholesale market is in the "out of stock" stage, and the price of winter clothing is very low.

According to the understanding of the world clothing and shoe net, some time ago, the big frenzy of the big business platforms had already been emptied out of consumers ahead of time.

"Double 11", "double 12", Christmas and new year's Day sales promotion crazy "bombing" has reduced the desire of consumers to buy.

Xiao Dan, "double 11", who has worked in Zhengzhou, has already bought the new year's clothing for himself. "I think the Internet is much more substantial than the physical store."

Xiao Dan said.

"Since November, the promotion of e-commerce has already" emptied "consumers ahead of time, and the purchasing power before the Spring Festival is obviously insufficient.

Zhengzhou Denis shopping center official said, in recent years, the sales performance of the clothing industry has declined, the biggest reason is the impact of the electricity supplier.

"If you see the right price, it will be more expensive."

Members of the public do not necessarily have to wear new clothes for the new year.

The staff of a wholesale market said that the traditional advantages of low price in the wholesale clothing market almost disappeared in front of the electricity supplier.

[prospect] a new round of "contests"

Many new spring clothes have been listed. After the Spring Festival, the new round of "competition and romance" will start again.

Li Gang, President of the Henan clothing association, believes that in recent years, consumers' individualized demand for clothing is getting stronger and stronger, which will promote the pformation and upgrading of the garment industry as a whole.

As for the development of the garment industry in 2017, Li Gang is full of confidence. "2017 is an optimistic year". In the future, our clothing industry will become better and better.

More interesting reports, please pay attention to the world clothing shoes and hats net.