2016 Changde People Online Shopping Satisfaction Survey Released, Over 70% Satisfaction

According to the world clothing and shoe net reporter, the Changde investigation team of the National Bureau of Statistics recently released the Changde online shopping report in 2016. Among the 47 people interviewed, the clothing category is still the "big head" of online shopping, and the satisfaction degree of shopping experience has reached 72.34%.

Online shopping changes consumption patterns

Basic satisfaction over 70%

Recently, the Changde investigation team of the National Bureau of statistics adopted a random sampling method and randomly selected 47 residents as samples to analyze. The citizens surveyed said that online shopping Activities have changed the way of shopping and consumption of most people.

74.47% of respondents said that online shopping consumption "never left home, save time"; 44.68% of respondents believe that the online shopping mall "variety of goods can be fully compared", 33.33% think, "you can buy products that are not or are hard to buy locally"; 38.30% of respondents said that now the number of shopping trips to the physical store decreased.

With the increase of online shopping frequency, although some people complain about online shopping products or services, the Changde investigation team of the National Bureau of Statistics found that 72.34% of the respondents said they were satisfied. Among them, 65.96% of respondents said they were basically satisfied, 6.38% of respondents said they were "very satisfied", and they were not satisfied with "zero".

Moreover, 38.30% of respondents said that their trust and loyalty to a certain brand or enterprise were high, and their purchase objectives were clear. 23.40% of respondents often visited the shopping website and found that their favorite products (services) were purchased; only 10.64% of the respondents said they were attracted by preferential information such as merchant mail, WeChat, micro-blog, website advertising and so on.

Clothing is still the "big head" of online shopping.

Emerging services are not "to be seen"

Although Alipay's annual report, which was released shortly before, the proportion of online shopping consumption in online payment has declined. Clothes & Accessories The proportion of online shopping consumption is still strong, and the statistics from the Changde investigation team of the National Bureau of statistics also confirm this.

From September 2016 to November, 47 respondents clothing The consumption amount of shoes and hats and household textiles reached 45224 yuan, accounting for 27.15% of the total consumption, leading to 13.72 percentage points of catering, tourism and accommodation, and took the lead in all 18 categories of commodity consumption of statistical indicators. The consumption amount of online shopping for restaurants, tourism and accommodation is 22370 yuan, accounting for 13.43% of the total consumption.

On the contrary, the three major consumer services, such as digital products, crafts and collectibles, housekeeping tutors and nannies, are limited by the limitations of their own characteristics and the acceptability of the public. They have become the 18 major consumer service categories. Among them, digital products, crafts and collectibles account for 0.12% and 0.11% of the total consumption amount of online shopping respectively.

Respondents said that digital products are prone to quality problems. Craft and collectors are worried about buying fake products, and they spend a lot of time and energy in the process of return, so they are more inclined to buy in physical stores. Home Economics tutors and nannies are afraid of failing to meet the qualifications or even the evil intentions of the staff, so they choose to employ them through regular home economics companies.

Different groups consume differently.

Farmers like digital enterprises to buy appliances in the middle.

According to the statistical report of the Changde investigation team of the National Bureau of statistics, there is a big difference in the consumption of online shopping among different occupational groups.

In the 3 months from September 2016 to November, the per capita online shopping consumption of the farmers surveyed was 2503 yuan, and the top number of consumer goods was mobile phones and accessories, accounting for 25.31% of the total amount. Statisticians analysis is mainly because farmers are hard to buy these products in local rural areas. Through online shopping channels, they feel both price concessions and convenience. The per capita online shopping consumption of the respondents at the grassroots level is 1510 yuan, of which the middle-level and above managers spend 3818 yuan per person. In the consumer goods, the employees at the grass-roots level of the enterprises are mainly clothing, shoes and hats and household textiles, accounting for 38.13% of their total consumption. The middle and upper level managers of the enterprises are mainly furniture and household appliances, and furniture and household appliances account for 52.37% of the total consumption.

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