New York'S Fashionable Clothes Are Abandoned, And Many Brands Are Fleeing.

According to the world clothing and shoe net reporter, the fashion brand Opening Ceremony founder Carol Lim and Humberto Leon also announced that the brand will withdraw from the 2017 New York fashion week. This is the latest exit. New York Fashion Week In the past year, a number of brands have announced that they will no longer participate in New York fashion week.

At the end of last year, designer brand Rebecca Minkoff said its brand new series will follow the pace of Tommy Hilfiger, Rachel Zoe and Tom Ford, and moved to Losangeles. It plans to hold a fashion show in February 4th with Losangeles retailer The Grove.

It is reported that Opening Ceremony will be replaced with star choreographer Justin Peck and the New York ballet. In January 28th, the latest design of Opening Ceremony will be shown in a ballet way called "The Times are Racing". In September 2015, Opening Ceremony also adopted a similar model. At that time, Justin Peck was invited to choreographed models, presenting on stage on stage. Clothing design 。

Opening Ceremony's 2017 autumn and winter series is dominated by Humberto Leon, and the new series will be released on the Opening Ceremony official website and the third party e-commerce platform before the official opening of the conference.

As of press release, Carol Lim and Humberto Leon did not disclose the specific reasons for leaving New York fashion week.

According to statistics, the brand that also decided to quit New York 2017 autumn and winter fashion week also includes Vera Wang, Hugo Boss, DKNY, Derek Lam, Diane Von Furstenburg and Kate Spade. With the rapid development and innovation of fashion industry, some analysts believe that the system of New York fashion week is too conservative. As many as more than 300 competing brands are too competitive. Designers have lost confidence and patience and fled.

According to analysts, Losangeles seems to be gradually rising to try to challenge the status of New York's fashion capital.

Tommy Hilfiger has long expressed its dislike. New York Fashion Week The stage was too small, and it was moved to the southern coast of Losangeles in the spring and summer fashion week in 2017 of September last year. The brand also announced that it will hold a fashion show of "TommyNow" brand at Venice beach in Losangeles in February 8th, and it will bring a rich fashion event to Losangeles customers.

Star stylist designer Rachel Zoe will also hold a dinner and lecture in Losangeles on February 1st or 2. Details have not yet been disclosed.

As a new fashion city, Losangeles, as an important consumer market, has huge potential for development, so that designers can better and more flexibly display their brand characteristics to consumers. Under the influence of social media, fashion week is losing its traditional value.

Analysis shows that fashion week is increasingly becoming a carnival of social media, and fashion brands are being pushed to the Internet by the tide of technology. American Palace level Design master Oscar - de la - La, even thought that a big show is a waste, in fact, Oscar has also greatly reduced the expenditure of the show. Oscar, de la la tower, said in a previous interview with WWD that it is a waste to make some big shows now. "We don't know why we should make a big show."

In particular, the appearance of Instagram makes the fashion show "T stage" equal to "now", and everyone can instantly see the desired items on the Internet, which has been in the fashion industry's development and discourse power.

Before the Internet and social media, ordinary consumers need to wait for a week or even longer to see pictures and videos of the show. Now, through social media, you can basically see the same time. fashion week The number of accounts issued by editors and buyers, many brands even introduced the instant sale and presale service of fashion show, all of which are the changes brought by social media.

Galloway, founder of New York fashion brand digital research think tank L2, has said that the traditional value of fashion week is "evaporating" without any return. Facebook, Twitter, Youtube, Pinterest, Instagram, Google+, Vine, Tumblr these hot social media make fashion brands imminent and need to make changes.

Since 2015, Mercedes Benz has no longer sponsored the New York fashion week. Some analysts say that the value of fashion week has begun to shrink. This is no secret. More and more brands no longer choose fashion week to show their clothes. Now fashion week has become a geographical symbol of Instagram photos.

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