UNIQLO'S Flagship Store Will Launch An Art Related Project.

According to the world clothing shoes and hats net, from 20 this month, it is located in New York.

The global flagship store will launch a project combining art with "Art for All".

The project is a cross-border cooperation between UNIQLO and the US curator and art collector Jeffrey Deitch (Jeffrey Deitch).

Jeffrey Deitch served as curator of the Losangeles Museum of contemporary history (MOCA) from 2010 to 2013.

Jeffrey Deitch selected artists for the cooperation.

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For example, a pair of shoelaces with a price of 11.9 dollars was designed by Japanese illustrator Kagami Ken; the chopping board priced at 39.9 dollars was conceived by the American radio producer Starlee Kine; the 5.9 dollar tapes came from Japanese flower arranging artist Yokoo Chunori.

The total number of commodities sold is 65.

The flash marketing of "Art for All" will also include a series of lectures and art activities.

The name of "Art for All" is derived from Gilbert and George (Gilbert & George). The two people take "Art for All" as creed creed, oppose the elitism of art, and think that art should be for everyone.

From contemporary art, this is the marketing method that UNIQLO has practiced for many years.

Since 2004, the New York Museum of modern art (MoMA) will open Friday free night every Friday afternoon, from 4 p.m. to 8 p.m. every weekend.

During this period, visitors can be free of 25 dollars on weekdays and visit museums free of charge.

The launch of the event has become one of New York's most popular social events on Friday.

UNIQLO has been a sponsor of this event since May 2013.

That is to say, every two years, every Friday, there will be crowds of people who love art and take a ticket to mark "UNIQLO" to wait in.

"The Museum of modern art in New York is my favorite Museum in the world.

The flagship store of UNIQLO is on the fifty-third Avenue, and I feel very honored to be a neighbor with the museum.

I hope we can develop and deepen our relationship with the public, and hope that UNIQLO can provide opportunities for people from all over the world to visit such a leading international art gallery. "

(UNIQLO head CEO Liu Jing Zheng)

However, the company, which was so artistic, was once bankrupt. It was once labeled as "cheap goods" and "street goods" by Japan.

Even when it entered China in 2001, it always displayed its "cheap" image, and it turned out that it could not be sold at all.

By the end of 2005, two stores in Beijing had to close, and the remaining 7 stores were also losing money.

The turning point of the story took place in 2005:

In 2005, UNIQLO launched the Japanese advertising industry and the design industry, Misaki Sato and the creative director of UNIQLO.

He combines T-shirt with fashion culture to brand injection.

And art elements, making UNIQLO reborn.

Since then, UNIQLO began to work with designers and artists all over the world to launch the UT series. With the help of artists' design UT, the name of multicultural signboards has been "cunningly" promoting "uniforms" from universites.

In the same year, UNIQLO rebuilt its momentum and entered the mainland market for the second time.

Since May 2013, UNIQLO became a sponsor of MoMA, providing more opportunities for people to enjoy art.

UNIQLO, with the help of MoMA and with the help of "the encounter of clothing and art", launched the MoMA special merchandise. The designs used in the first production are all based on the design works of famous artists who represent the leading artists of New York pop art, contemporary art pioneers, and conceptual art giants. They include Andy Warhol, Jean Mitchell, Basquette, Keith Harlin, Jack Pearson, Jackson Pollock, Lawrence Weir, Ruian.

At the same time, the MoMA special products based on museum exhibits will also be introduced to consumers to bring home the world's top art treasures.

New products include T-shirts, coats, underwear, trinkets and other rich categories.

Among them, UNIQLO pays tribute to Andy Warhol, the legendary pop art master, to create the "UT" T-Shirt series of spring and summer, which contains up to 20 male and female T-Shirt pieces. The team has selected many masterpieces from the works of Andy Warhol, including the famous Jinbao soup cans, the rock album "The Velvet Underground, Nico and" cover banana, and the most prominent one is the black Warhol with the Andy Warhol portrait as the theme, which shows the great personal style of the great master.

Second years of cooperation include artists such as "wave paranoid" artist Kusama Yayoi, the original author of Hello Kitty, and Julian Opie (JulianOpie), Robert mebor Thorpe (Robert Mapplethorpe), Sam Francis (Sam Francis), David Shrigley (David Shrigley), Lissitzky (El Lissitzky) and other famous artists, and those T-shirts with printed works of artists are often quickly thrown away as soon as they are released from the Kitty.

Meanwhile, UNIQLO's world flagship store on Fifth Avenue in New York is rebuilt, integrating into a stronger modern artistic temperament.

The success of UNIQLO has made people more willing to spend money on their T-shirts.

Last year, UNIQLO opened a new reform to appoint Christopher Lemaire, the creative director of Hermes, as the artistic director of Paris R & D center and the new Uniqlo U series of Christophe.

The UNIQLO x Lemaire products were popular after all, and no one refused to buy the design of Hermes at the price of UNIQLO.

Putting art into the brand helped UNIQLO win the market and win its boss Liu well in 2009 and 2013.

The year before last (2015), Ryui Masa once again became the richest man in Japan. He may never have thought that he became the richest man in Japan, not the "lower price" but the art.

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